Tim Hopkins Music, MFM, Sussex Impact Case Study References to Sources Corroborating Impact Item 8 Transport for London Statement Page 1 of 1 Lilli Matson Head of Delivery Planning Surface Planning , TfL TfL Surface Delivery Planning Transport for London, Palestra 11th floor, 197 Blackfriars Road, Southwark, London SE1 8NJ E: [email protected] | T: 020 3 054 4707 | Int: 84707 | 23.07.2013 Proms Music Walk - Impact Statement I am Head of Delivery Planning for Transport for London (TfL). TfL is the strategic transport authority for London, responsible for the management and operation of all forms of transport in the capital, with around 25 million journeys taking place every day. My team, Surface Delivery Planning, is directly responsible for the strategic planning and development of surface modes of transport including: walking, cycling, river transport, bus reliability, and freight and servicing among others. In this capacity, we are responsible for promoting walking as a safe and attractive means of travel in London - to interchange with other forms or transport, to directly access key destinations, or more simply as a means of experiencing London and its historic urban realm. Walking already accounts for around 6 million journeys in London a day, and we are working to achieve the Mayoral target to increase this figure by a further one million daily journeys by 2031. To support pedestrian movement, we have developed the unique Legible London wayfinding system, which provides bespoke walking wayfinding information for London via on street signs and direction finding totems, and is supported by the provision of paper maps where relevant. TFL's interest in the Music Walk project related to our continuing policies designed to enrich the experience of London's urban realm, and to our role in incentivising walking as a mode of travel. We developed mapping (using the Legible London system mentioned above) for the project, as part of the assets the Proms offered the public to help them identify composers and locations. We saw this project as an innovative way of extending our activities, with a significant impact, not only at a crucial moment in the summer of 2012 for London's surface network, but as a potential model for supporting cultural content across the capital in the future. Tim is in discussion with a colleague here about ways the these principles may be extended into his upcoming project with Sound and Music. The reach of this would be hard to quantify precisely, but has the potential to be extensive, reflecting the prominence of TfL across so many platforms. Do feel free to contact me if you require any further information about TfL's role in this project. Kind regards, Lilli Matson Head of Delivery Planning
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