‫ﺑﻪ ﻧﺎﻡ ﺧﺪﺍ‬
‫ﻧﺎﻡ ﻭ ﻧﺎﻡ ﺧﺎﻧﻮﺍﺩﮔﻲ ﺩﺍﻧﺸﺠﻮ ‪:‬‬
‫ﺗﻤﺮﻳﻦ ﺍﻧﻔﺮﺍﺩﻱ ﻣﻨﺰﻝ ﺑﺮﺩﻧﻲ ﺷﻤﺎﺭﻩ ﻳﻚ‪ /‬ﺩﺭﺱ ﻣﺪﻳﺮﻳﺖ ﻭ ﺑﺮﻧﺎﻣﻪ ﺭﻳﺰﻱ ﺭﺍﻫﺒﺮﺩﻱ ﻓﻨﺎﻭﺭﻱ ﺍﻃﻼﻋﺎﺕ‬
‫ﺯﻣﺎﻥ ﺩﺭﻳﺎﻓﺖ ﺻﻮﺭﺕ ﺍﻣﺘﺤﺎﻧﻚ ‪93/12/20 :‬‬
‫ﻣﻬﻠﺖ ﻧﻬﺎﺋﻲ ﭘﺎﺳﺦ ﺩﻫﻲ)ﺑﺮ ﺭﻭﻱ ﺑﺮﮔﻪ ﻫﺎﻱ ﻛﺎﻏﺬ ﻭ ﺑﻪ ﺷﻜﻞ ﺩﺳﺖ ﻧﻮﻳﺲ( ‪93/12/27 :‬‬
‫ﺍﺳﺘﺮﺍﺗﮋﻱ ‪ :‬ﻧﻤﺎﺋﻲ ‪ 360‬ﺩﺭﺟﻪ ‪ /‬ﺗﺤﻠﻴﻞ ﺭﺍﻫﺒﺮﺩﻱ ﺳﻪ ﺟﺎﻧﺒﻪ ‪SPACE + SWOT + QSPM :‬‬
‫‪ -1‬ﺑﺮﺍﻱ ﺳﺎﺯﻣﺎﻧﻲ ﻛﻪ ﺩﺭ ﮔﺮﻭﻩ ﺧﻮﺩ ﺑﺮﺍﻱ ﻣﻄﺎﻟﻌﻪ ﺩﺭ ﺍﻳﻦ ﺩﺭﺱ ﺍﻧﺘﺨﺎﺏ ﻛﺮﺩﻩ ﺍﻳﺪ ﺍﺯ ﻃﺮﻳﻖ ﻣﻄﺎﻟﻌﻪ ﻭﺑﮕﺎﻩ ﻫﺎ ﻳﺎ ﺩﺭﮔﺎﻩ ﺳﺎﺯﻣﺎﻥ ‪ ،‬ﻣﺮﺍﺟﻌﻪ‬
‫ﺣﻀﻮﺭﻱ ﺑﺮﺍﻱ ﻣﻄﺎﻟﻌﻪ ﻛﺘﺎﺑﺨﺎﻧﻪ ﺍﻱ ‪ ،‬ﺟﺴﺘﺠﻮﻱ ﺍﻳﻨﺘﺮﻧﺘﻲ ﻳﺎ ﻣﺮﺍﺟﻌﻪ ﻭ ﻣﺼﺎﺣﺒﻪ ﺑﺎ ﻣﺴﺌﻮﻻﻥ ﻳﺎ ﻣﺪﻳﺮﺍﻥ ﺁﻥ ﻣﺸﺨﺼﺎﺗﻲ ﺷﺒﻴﻪ ﻳﻚ ﭘﻮﺭﺗﻔﻮ‬
‫)‪ (Portfolio‬ﺑﺴﺎﺯﻳﺪ ﻭ ﺑﻨﻮﻳﺴﻴﺪ‪ .‬ﺩﺭ ﭘﻴﻮﺳﺖ ﻳﻚ ﺍﻳﻦ ﺳﻮﺍﻻﺕ ‪ ،‬ﭘﻮﺭﺗﻔﻮﺋﻲ ﺑﺮﺍﻱ ﻳﻚ ﺳﺎﺯﻣﺎﻥ )ﻣﺸﺎﺑﻪ ﺁﻧﭽﻪ ﺑﺎﻳﺪ ﺗﻬﻴﻪ ﻛﻨﻴﺪ( ﺑﻪ ﻋﻨﻮﺍﻥ‬
‫ﻧﻤﻮﻧﻪ ﺩﺭﺝ ﺷﺪﻩ ﺍﺳﺖ‪.‬ﺩﺭ ﻣﺤﺘﻮﺍﻱ ﺁﻧﭽﻪ ﻣﻲ ﻧﻮﻳﺴﻴﺪ ﺑﻪ ﺍﻃﻼﻋﺎﺕ ﺧﺎﺹ ﺁﻥ ﺳﺎﺯﻣﺎﻥ )ﻭ ﻧﻪ ﻣﺸﺨﺼﺎﺕ ﻋﻤﻮﻣﻲ ﻣﺜﻼ ﮔﻮﻧﻪ ﺁﻥ ﺑﻌﻨﻮﺍﻥ ﻳﻚ‬
‫ﺑﺎﻧﻚ ﻳﺎ ﻭﺯﺍﺭﺗﺨﺎﻧﻪ( ﺍﺷﺎﺭﻩ ﻛﻨﻴﺪ ﻭ ﺩﺭﻣﻘﺎﺑﻞ ﺍﻋﺪﺍﺩ ﻭ ﺍﺭﻗﺎﻡ ‪ ،‬ﻣﻨﺎﺑﻊ ﺁﻧﻬﺎ ﺭﺍ ﺫﻛﺮ ﻛﻨﻴﺪ‪.‬‬
‫‪---------------------------------------‬‬‫‪ -2‬ﺑﺮﺍﻱ ﺷﻨﺎﺧﺖ ﻭ ﻣﻌﺮﻓﻲ ﺩﻗﻴﻖ ﺗﺮ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺧﻮﺩ ﺍﺑﺘﺪﺍ ‪:‬‬
‫‪ (1-2‬ﺩﺭ ﺳﻮﺍﺑﻖ ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥ ﺩﻭ ﺣﺮﻛﺖ ﺭﺍﻫﺒﺮﺩﻱ ﺭﺍ ﺍﺳﺘﺨﺮﺍﺝ ﻭ ﻣﻌﺮﻓﻲ ﻛﻨﻴﺪ‪.‬‬
‫‪ (2-2‬ﻣﺰﻳﺖ ﻫﺎﻱ ﺭﻗﺎﺑﺘﻲ ﻧﺎﺷﻲ ﺍﺯ ﺍﻳﻦ ﺣﺮﻛﺎﺕ ﺭﺍ ﺑﻨﻮﻳﺴﻴﺪ‪.‬‬
‫‪ (3-2‬ﻗﺎﺑﻠﻴﺖ ﻫﺎﻱ ﺧﺎﺹ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺷﻤﺎ ﭼﻴﺴﺖ ؟ ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥ ﭼﮕﻮﻧﻪ ﺍﻳﻦ ﻗﺎﺑﻠﻴﺘﻬﺎ ﺭﺍ ﻣﻴﺘﻮﺍﻧﺪ ﺑﻪ ﻣﺰﻳﺖ ﺭﻗﺎﺑﺘﻲ ﺗﺒﺪﻳﻞ‬
‫ﻛﻨﺪ؟‬
‫‪-------------------------------------------‬‬‫‪ -3‬ﺑﺮﺍﻱ ﺑﺎﺯﻧﻮﻳﺴﻲ ﺑﻴﺎﻧﻴﻪ ﻣﺎﻣﻮﺭﻳﺖ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺧﻮﺩ ‪:‬‬
‫‪ (1-3‬ﺑﻴﺎﻧﻴﻪ ﻣﺸﺎﺑﻬﻲ ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﺜﺎﻝ ﺩﺭ ﭘﻴﻮﺳﺖ ﺩﻭﻡ ﺍﻳﻦ ﺳﻮﺍﻻﺕ ﺭﺍ ﻣﻄﺎﻟﻌﻪ ﻛﻨﻴﺪ‪.‬‬
‫‪ (2-3‬ﺍﺯ ﻃﺮﻳﻖ ﺍﺳﺘﺨﺮﺍﺝ ﻋﻮﺍﻣﻞ ﻫﺸﺖ ﮔﺎﻧﻪ ﺯﻳﺮ ﻣﻮﺍﺩ ﻻﺯﻡ ﺑﺮﺍﻱ ﻧﻮﺷﺘﻪ ﺍﻳﻦ ﺑﻴﺎﻧﻴﻪ ﺭﺍ ﺩﺭ ﺟﺎﻳﮕﺎﻩ ﻣﺪﻳﺮ ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥ ﻓﺮﺍﻫﻢ ﻛﻨﻴﺪ ‪:‬‬
‫‪ (1-2-3‬ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥ ﺑﺮﺍﻱ ﭼﻪ ﻛﺴﺎﻧﻲ )ﻣﺸﺘﺮﻳﺎﻧﻲ( ﺑﺮﭘﺎ ﺷﺪﻩ ﺍﺳﺖ؟‬
‫‪ (2-2-3‬ﭼﻪ ﭼﻴﺰﻱ )ﺧﺪﻣﺎﺕ ﻳﺎ ﻣﺤﺼﻮﻻﺗﻲ ( ﺗﻮﻟﻴﺪ ﻳﺎ ﻋﺮﺿﻪ ﻣﻲ ﻛﻨﺪ؟‬
‫‪ (3-2-3‬ﺣﻮﺯﻩ ﺭﻗﺎﺑﺘﻲ ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥ ﻛﺠﺎﺳﺖ ؟‬
‫‪ (4-2-3‬ﻫﺪﻑ ﻏﺎﺋﻲ ﺍﻳﻦ ﺳﺎﺯﻣﺎﻥ ﭼﻴﺴﺖ؟‬
‫‪ (5-2-3‬ﻣﺰﻳﺖ ﻫﺎﻱ ﺭﻗﺎﺑﺘﻲ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺷﻤﺎ ﻛﻪ ﭼﮕﻮﻧﮕﻲ ﺗﺼﺮﻑ ﺑﺎﺯﺍﺭ ﺁﻧﺮﺍ ﻧﺸﺎﻥ ﻣﻴﺪﻫﻨﺪ ‪ ،‬ﻛﺪﺍﻣﻨﺪ؟‬
‫‪ (6-2-3‬ﻓﻨﺎﻭﺭﻱ ﻏﺎﻟﺐ ﻣﻮﺭﺩ ﺍﺳﺘﻔﺎﺩﻩ ﺳﺎﺯﻣﺎﻥ )ﺑﻪ ﻋﻨﻮﺍﻥ ﻳﻜﻲ ﺍﺯ ﻛﺎﻧﻮﻧﻬﺎﻱ ﺗﻮﺟﻪ( ﻛﺪﺍﻣﺴﺖ ؟ ﻭ ﺑﺎ ﭼﻪ ﻧﻘﺸﻲ ؟‬
‫‪ (7-2-3‬ﺑﻪ ﻋﻨﻮﺍﻥ ﻭﻳﮋﮔﻲ ﻭ ﺧﺼﻮﺻﻴﺖ ﻋﻤﻮﻣﻲ ﻣﻮﺭﺩ ﺍﻧﺘﻈﺎﺭ ﺍﺯ ﻛﺎﺭﻛﻨﺎﻥ ﺁﻥ ) ﺑﻪ ﻋﻨﻮﺍﻥ ﻳﻜﻲ ﺩﻳﮕﺮ ﺍﺯ ﻛﺎﻧﻮﻧﻬﺎﻱ ﺗﻮﺟﻪ (‬
‫ﭼﻪ ﻣﻮﺍﺭﺩﻱ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺷﺪﻩ ﺍﺳﺖ ؟‬
‫‪ (8-2-3‬ﻧﻤﺎﻱ ﺳﺎﺯﻣﺎﻥ ) ﭼﻬﺮﻩ ﺑﻴﺮﻭﻧﻲ ﻭ ﺣﻴﺜﻴﺖ ﺯﺍﻱ ﺁﻥ ﺑﻪ ﻋﻨﻮﺍﻥ ﺭﺍﺱ ﺳﻮﻡ ﻛﺎﻧﻮﻧﻬﺎﻱ ﺗﻮﺟﻪ( ﭼﻪ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺷﺪﻩ‬
‫ﺍﺳﺖ ؟‬
‫‪ (3-3‬ﺑﻪ ﻛﻤﻚ ﺍﻃﻼﻋﺎﺕ ﮔﺮﺩﺁﻭﺭﻱ ﺷﺪﻩ ﺑﺎﻻ ﺑﻴﺎﻧﻴﻪ ﻣﺎﻣﻮﺭﻳﺖ ﺳﺎﺯﻣﺎﻥ ﺧﻮﺩ ﺭﺍ ﺑﻨﻮﻳﺴﻴﺪ ﻭ ﺩﺭ ﺑﻴﺎﻧﻴﻪ ﻣﺎﻣﻮﺭﻳﺖ ﻣﻮﺟﻮﺩ ﺁﻥ ‪،‬‬
‫ﻣﻮﺍﺭﺩ ﻫﺸﺖ ﮔﺎﻧﻪ ﻓﻮﻕ ﺭﺍ ﻣﺸﺨﺺ ﻛﻨﻴﺪ‪.‬‬
‫‪----------------------------------‬‬‫‪ (4‬ﺑﺮﺍﻱ ﺍﻧﺠﺎﻡ ﺷﻨﺎﺧﺖ ﻣﺤﻴﻄﻲ ﻭ ﺗﺤﻠﻴﻞ ﻫﺎﻱ ﻣﺤﻴﻂ ﺧﺎﺭﺟﻲ ﻭ ﺩﺍﺧﻠﻲ ﺑﻪ ﻋﻨﻮﺍﻥ ﮔﺎﻡ ﺑﻌﺪ ﻱ ﺍﻳﻦ ﻣﻄﺎﻟﻌﻪ ﺭﺍﻫﺒﺮﺩﻱ ﺍﺑﺘﺪﺍ ‪:‬‬
‫‪ (1-4‬ﺗﺤﻠﻴﻠﻲ ﻣﺸﺎﺑﻪ ‪ ِ PEST‬ﺍﻧﺠﺎﻡ ﺩﺍﺩﻩ ﻭ ﺍﺑﻌﺎﺩ ﺍﻳﻦ ﺗﺤﻠﻴﻞ ﺭﺍ ﺗﻜﻤﻴﻞ ﻛﺮﺩﻩ ‪ ،‬ﻧﺘﺎﻳﺞ ﺁﻧﺮﺍ ﻧﻮﺷﺘﻪ ﻭ ﺧﻮﺩ ﺭﺍ ﺁﻣﺎﺩﻩ ﺗﺤﻠﻴﻞ ﻋﻮﺍﻣﻞ‬
‫ﻣﺤﻴﻄﻲ ﺩﺍﺧﻠﻲ ﻭ ﺧﺎﺭﺟﻲ ﻛﻨﻴﺪ‬
‫‪ (2-4‬ﺍﻟﮕﻮﻱ ﺧﻼﺻﻪ ﻧﻮﻳﺴﻲ ﻧﺘﺎﻳﺞ ﺍﺭﺯﻳﺎﺑﻲ ﻣﺤﻴﻂ ﺧﺎﺭﺟﻲ ﺭﺍ ﭘﺲ ﺍﺯ ﻣﻄﺎﻟﻌﻪ ﭘﻴﻮﺳﺖ ﺳﻮﻡ ﺍﻳﻦ ﺳﻮﺍﻻﺕ ‪ ،‬ﺑﺎ ﺗﺮﺳﻴﻢ ﺟﺪﻭﻟﻲ ﻣﺸﺎﺑﻪ‬
‫ﻣﻮﺭﺩ ﭘﻴﻮﺳﺖ ﺳﻪ ‪ ،‬ﺑﺮﺍﻱ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺧﻮﺩ ﺗﺮﺳﻴﻢ ﻛﻨﻴﺪ ﻭ ﺩﺭ ﺁﻥ ﻓﺮﺻﺖ ﻫﺎ ﻭ ﺗﻬﺪﻳﺪﻫﺎﻱ ﻣﺴﺘﺨﺮﺟﻪ ﺍﺯ ﺗﺤﻠﻴﻞ ﭘﺮﺳﺶ ﻗﺒﻞ ﺭﺍ ﺩﺭﺝ‬
‫ﻧﻤﺎﺋﻴﺪ‪ .‬ﻣﻼﺣﻈﺎﺕ ﻫﺮ ﻓﺮﺻﺖ ﻳﺎ ﺗﻬﺪﻳﺪ ﺭﺍ ﺩﺭ ﺳﺘﻮﻥ ﺗﻮﺿﻴﺤﺎﺕ ﺟﺪﻭﻝ ﺩﺭ ﻣﻘﺎﺑﻞ ﺁﻥ ﺩﺭﺝ ﻛﻨﻴﺪ‪ .‬ﺳﻬﻢ ﻭﺯﻧﻲ ﻫﺮ ﻓﺮﺻﺖ ﻭ ﺗﻬﺪﻳﺪ )ﺑﺎ‬
‫ﻣﺠﻤﻮﻉ ﻳﻚ ( ﺭﺍ ﺩﺭ ﻣﻘﺎﺑﻞ ﺁﻥ ﺩﺭ ﺳﺘﻮﻥ ﻭﺯﻥ ﺩﺭﺝ ﻛﺮﺩﻩ ﻭ ﺩﺭ ﺳﺘﻮﻥ ﺍﻣﺘﻴﺎﺯ ﺩﺭ ﻣﻘﺎﺑﻞ ﺁﻥ ﺷﺪﺕ ﺍﻫﻤﻴﺖ ﺭﺍ ﺩﺭ ﺑﺎﺯﻩ ﻳﻚ ﺍﻟﻲ ﭼﻬﺎﺭ )‪ 1‬ﻳﺎ ‪2‬‬
‫ﻳﺎ ‪ 3‬ﻳﺎ ‪ (4‬ﺩﺭﺝ ﻭ ﺍﻣﺘﻴﺎﺯ ﻣﻮﺯﻥ ﺣﺎﺻﻞ ﺍﺯ ﺿﺮﺏ ﻭﺯﻥ ﺩﺭ ﺍﻣﺘﻴﺎﺯ ﺭﺍ ﺩﺭ ﻣﻘﺎﺑﻞ ﻫﺮ ﻓﺮﺻﺖ ﻳﺎ ﺗﻬﺪﻳﺪ ﺩﺭ ﺳﺘﻮﻥ ﻣﺮﺑﻮﻃﻪ ﺩﺭﺝ ﻛﺮﺩﻩ ﻭ ﺟﻤﻊ‬
‫ﻣﻘﺎﺩﻳﺮ ﻣﻮﺯﻭﻥ ﻓﺮﺻﺘﻬﺎ ﻭ ﺗﻬﺪﻳﺪ ﻫﺎ ﺭﺍ ﺩﺭ ﺳﻄﺮ ﭘﺎﻳﺎﻧﻲ ﺳﺘﻮﻥ ﺍﻣﺘﻴﺎﺯ ﻭﺯﻥ ﺩﺍﺭ ﺑﻪ ﻋﻨﻮﺍﻥ ﺍﺭﺯﺵ ﻭﺯﻧﻲ ﻣﺤﻴﻂ ﺧﺎﺭﺟﻲ ﺩﺭﺝ ﻧﻤﺎﺋﻴﺪ‪.‬‬
‫‪ (3-4‬ﺍﻟﮕﻮﻱ ﺧﻼﺻﻪ ﻧﻮﻳﺴﻲ ﻧﺘﺎﻳﺞ ﺍﺭﺯﻳﺎﺑﻲ ﻣﺤﻴﻂ ﺩﺍﺧﻠﻲ ﺭﺍ ‪ ،‬ﭘﺲ ﺍﺯ ﻣﻄﺎﻟﻌﻪ ﭘﻴﻮﺳﺖ ﭼﻬﺎﺭﻡ ﺍﻳﻦ ﺳﻮﺍﻻﺕ ‪ ،‬ﺩﺭ ﺟﺪﻭﻟﻲ ﻣﺸﺎﺑﻪ ﺟﺪﻭﻝ‬
‫ﭘﺮﺳﺶ ﻗﺒﻞ ﺍﻣﺎ ﺑﺮﺍﻱ ﻣﺤﺎﺳﺒﻪ ﻭﺯﻥ ﻣﺤﻴﻂ ﺩﺍﺧﻠﻲ ﺑﻪ ﺍﺯﺍﻱ ﻧﻘﺎﻁ ﻗﻮﺕ ﻭ ﺿﻌﻒ ‪ ،‬ﺑﺮﺍﻱ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺧﻮﺩ ﺗﺮﺳﻴﻢ ‪ ،‬ﺩﺭﺝ ﻭ ﻣﺤﺎﺳﺒﻪ‬
‫ﻛﻨﻴﺪ‪.‬ﺩﺭ ﺗﺤﻠﻴﻞ ﻣﺤﻴﻂ ﺩﺍﺧﻠﻲ ﺍﺯ ﻣﺪﻝ ﭘﻨﺞ ﻋﺎﻣﻠﻪ ﭘﻮﺭﺗﺮ ﺑﺮﺍﻱ ﻣﻼﺣﻈﻪ ﻧﻴﺮﻭﻫﺎ ﻭ ﻓﺸﺎﺭﻫﺎﻱ ﻭﺍﺭﺩﻩ ﺑﺮ ﺳﺎﺯﻣﺎﻥ ﺩﺭ ﻣﺤﻴﻂ ﺭﻗﺎﺑﺘﻲ ﻣﻴﺘﻮﺍﻧﻴﺪ‬
‫ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻴﺪ‪.‬‬
‫‪ -5‬ﺩﺭ ﮔﺎﻡ ﺑﻌﺪﻱ ﺑﺮﺍﻱ ﺗﺸﺨﻴﺺ ﺳﺒﺪ ﻣﻨﺎﺳﺐ ﺭﺍﻫﺒﺮﺩﻫﺎ ﻳﻌﻨﻲ ﮔﻮﻧﻪ ﻫﺎﻱ ﻣﻨﺎﺳﺐ ﺭﺍﻫﺒﺮﺩ ﺑﺮﺍﻱ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺧﻮﺩ ﺑﺎ ﺍﺟﺮﺍﻱ ﻣﺪﻝ‬
‫‪ SPACE‬ﺍﺑﺘﺪﺍ ﭘﻴﻮﺳﺖ ﭘﻨﺞ ﺍﻳﻦ ﭘﺮﺳﺸﻬﺎ ﺭﺍ ﻣﻄﺎﻟﻌﻪ ﻭ ﻧﺘﺎﻳﺞ ﻳﻚ ﻣﻄﺎﻟﻌﻪ ‪ SPACE‬ﺭﺍ ﺑﺮﺍﻱ ﻳﺎﺩﺁﻭﺭﻱ ﺑﺒﻴﻨﻴﺪ ﺳﭙﺲ ‪:‬‬
‫‪ (1-5‬ﻗﺪﺭﺕ ﻣﺎﻟﻲ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺧﻮﺩ ﻭ ﻣﻴﺰﺍﻥ ﺛﺒﺎﺕ ﻣﺤﻴﻂ ﻓﻌﺎﻟﻴﺘﻲ ﺁﻧﺮﺍ ﺑﺮ ﺍﺳﺎﺱ ﺍﻃﻼﻋﺎﺕ ﭘﻮﺭﺗﻔﻮﻱ ﻛﻪ ﻓﺮﺍﻫﻢ ﻛﺮﺩﻩ ﺍﻳﺪ ﻭ‬
‫ﻧﺘﺎﻳﺞ ﻣﻄﺎﻟﻌﻪ ‪ PEST‬ﻱ ﻛﻪ ﺍﻧﺠﺎﻡ ﺩﺍﺩﻩ ﺍﻳﺪ ﺑﺮﺁﻭﺭﺩ ﻛﻨﻴﺪ ﻭ ﻣﻜﺎﻥ ﺗﺠﻤﻴﻌﻲ ﺁﻥ ﺭﺍ ﺩﺭ ﻣﺤﻮﺭ ﻋﻤﻮﺩﻱ ﻣﺸﺨﺺ ﻛﻨﻴﺪ‪ .‬ﺍﺩﻟﻪ ﺑﺮﺁﻭﺭﺩ ﺧﺒﺮﮔﻲ‬
‫ﺭﺍ ﻫﻢ ﺑﻨﻮﻳﺴﻴﺪ‪.‬‬
‫‪ (2-5‬ﻫﻤﻴﻦ ﻛﺎﺭ ﻫﺎ ﺭﺍ ﺩﺭ ﻣﻮﺭﺩ ﻗﺪﺭﺕ ﺻﻨﻌﺖ ﻭ ﻣﺰﻳﺖ ﺭﻗﺎﺑﺘﻲ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺍﻧﺠﺎﻡ ﻭ ﻣﻜﺎﻥ ﺗﺠﻤﻴﻌﻲ ﺁﻥ ﺭﺍ ﺩﺭ ﻣﺤﻮﺭ ﺍﻓﻘﻲ‬
‫ﻣﺸﺨﺺ ﻛﻨﻴﺪ‪ .‬ﺍﺩﻟﻪ ﺑﺮﺁﻭﺭﺩ ﺧﺒﺮﮔﻲ ﺭﺍ ﻫﻢ ﺑﻨﻮﻳﺴﻴﺪ‪.‬‬
‫‪ (3-5‬ﺩﺭ ﻧﻬﺎﻳﺖ ﺑﺮﺩﺍﺭ ﻭﺿﻌﻴﺖ ﺳﺎﺯﻣﺎﻥ ﺭﺍ ﺭﺳﻢ ﻛﻨﻴﺪ ﻭ ﮔﻮﻧﻪ ﺭﺍﻫﺒﺮﺩﻫﺎﻱ ﻣﻨﺎﺳﺐ ﺭﺍﺗﻌﻴﻴﻦ ﻭ ﺍﻋﻼﻡ ﻧﻤﺎﺋﻴﺪ‪.‬‬
‫‪---------------------------------------------------------‬‬‫‪ -6‬ﺣﺎﻻ ﺁﻣﺎﺩﻩ ﺍﻧﺠﺎﻡ ﺗﺤﻠﻴﻞ ﺳﻮﺍﺕ )‪ (SWOT‬ﺑﺮﺍﻱ ﺳﺎﺯﻣﺎﻥ ﻣﻨﺘﺨﺐ ﺧﻮﺩ ﻭ ﺗﻌﻴﻴﻦ ﺩﻭ ﺭﺍﻫﺒﺮﺩ ﺍﺯ ﻫﺮ ﻳﻚ ﺍﺯ ﺍﻧﻮﺍﻉ ‪WO ، ST ، SO‬‬
‫ﻭ ‪ WT‬ﻭ ﻧﻮﺷﺘﻦ ﺟﻤﻌﺎ ﻫﺸﺖ ﺭﺍﻫﺒﺮﺩ ﻣﻲ ﺷﻮﻳﺪ‪ .‬ﺑﻨﺎﺑﺮﺍﻳﻦ ﺍﺑﺘﺪﺍ ﭘﻴﻮﺳﺖ ﺷﺶ ﺍﻳﻦ ﺳﻮﺍﻻﺕ ﺑﺮﺍﻱ ﻳﺎﺩﺁﻭﺭﻱ ﺍﻧﺠﺎﻡ ﻧﻤﻮﻧﻪ ﺍﻱ ﺍﺯ ﺍﻳﻦ‬
‫ﻣﻄﺎﻟﻌﻪ ﺑﺒﻴﻨﻴﺪ ﻭ ﺳﭙﺲ ﺑﺎ ﺭﺳﻢ ﺷﻜﻠﻲ ﻣﺸﺎﺑﻪ ﻫﺮ ﺩﻭ ﺭﺍﻫﺒﺮﺩ ﺭﺍ ﺩﺭ ﺳﻠﻮﻝ ﻣﺮﺑﻮﻃﻪ ﺩﺭﺝ ﻛﻨﻴﺪ ‪ .‬ﺍﺭﺟﺎﻋﺎﺕ ﻫﺮ ﺭﺍﻫﺒﺮﺩ ﺑﻪ ﻓﺮﺻﺘﻬﺎ ﻭ ﺗﻬﺪﻳﺪ ﻫﺎ‬
‫ﻭ ﻳﺎ ﻧﻘﺎﻁ ﻗﻮﺕ ﻭ ﺿﻌﻒ ﻣﺮﺗﺒﻂ ﺑﺎ ﻫﺮ ﺭﺍﻫﺒﺮﺩ ﺭﺍ ﺑﺎ ﺑﺮﭼﺴﺐ ﮔﺬﺍﺭﻱ ﻣﻨﺎﺳﺐ ﺑﺮﺍﻱ ﻫﺮ ﺭﺍﻫﺒﺮﺩ ﻧﻤﺎﻳﺶ ﺩﻫﻴﺪ‪.‬‬
‫‪-----------------------------------------------------------‬‬‫‪ -7‬ﮔﺎﻡ ﻧﻬﺎﺋﻲ ﺍﻭﻟﻮﻳﺖ ﺑﻨﺪﻱ ﻫﺸﺖ ﺭﺍﻫﺒﺮﺩ ﺑﻪ ﮔﻮﻧﻬﺎﻱ ﻣﺪﻝ – ﭘﺎﻳﻪ ﺍﺳﺖ ﺑﻨﺎﺑﺮﺍﻳﻦ ﺍﺑﺘﺪﺍ ﭘﻴﻮﺳﺖ ﻫﻔﺖ ﺍﻳﻦ ﺳﻮﺍﻻﺕ ﺭﺍ ﺑﺮﺍﻱ ﻳﺎﺩﺁﻭﺭﻱ‬
‫ﻣﺪﻝ ‪ QSPM‬ﺑﺒﻴﻨﻴﺪ ﻭ ﺳﭙﺲ ﺑﺎ ﺗﺮﺳﻴﻢ ﺟﺪﻭﻟﻲ ﻣﻨﺎﺳﺐ ﻛﻪ ﺑﺮﺍﻱ ﻣﺤﺎﺳﺒﻪ ﺍﻣﺘﻴﺎﺯ ﻣﻮﺯﻧﻲ ﻫﺮ ﻳﻚ ﺍﺯ ﻫﺸﺖ ﺭﺍﻫﺒﺮﺩ ﻭ ﻫﻤﻪ ﻓﺮﺻﺘﻬﺎ ‪،‬‬
‫ﺗﻬﺪﻳﺪﻫﺎ ‪ ،‬ﻗﻮﺗﻬﺎ ﻭ ﺿﻌﻒ ﻫﺎ )ﻱ ﺩﺭ ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺷﺪﻩ ﺩﺭ ﻣﻄﺎﻟﻌﻪ ﺳﻮﺍ ﺕ ﭘﺮﺳﺶ ﻗﺒﻠﻲ ( ﺟﺎ ﺩﺍﺷﺘﻪ ﺑﺎﺷﺪ ‪ ،‬ﺭﺳﻢ ﻛﺮﺩﻩ ﻭ ﺍﻣﺘﻴﺎﺯ ﻫﺮ ﺭﺍﻫﺒﺮﺩ‬
‫ﺭﺍ ﻣﺤﺎﺳﺒﻪ ﻭ ﺩﺭ ﺁﺧﺮ ﺻﻮﺭﺕ ﺍﻭﻟﻮﻳﺖ ﺩﺍﺭ ﺭﺍﻫﺒﺮﺩﻫﺎ ﺑﺮ ﺣﺴﺐ ﺟﻤﻊ ﺍﻣﺘﻴﺎﺯ ﺩﺭﺝ ﺷﺪﻩ ﺩﺭ ﺳﺘﻮﻥ ﻣﺮﺑﻮﻁ ﺑﻪ ﺁﻥ ﺩﺭ ﺍﻧﺘﻬﺎ ﻱ ﺳﺘﻮﻥ ﻣﺮﺑﻮﻁ‬
‫ﺑﻪ ﺁﻥ ﺑﻨﻮﻳﺴﻴﺪ ﻭ ﺍﻭﻟﻮﻳﺖ ﺍﻭﻟﻴﻦ ﻭ ﺁﺧﺮﻳﻦ ﺭﺍﻫﺒﺮﺩ ﺭﺍ ﺍﺳﺘﺪﻻﻝ ﻛﺮﺩﻩ ﻭ ﺑﻨﻮﻳﺴﻴﺪ‪.‬‬
‫ﭘﻴﻮﺳﺖ ﻳﻚ ‪:‬‬
‫ﭘﻴﻮﺳﺖ ﺩﻭ‬
‫ﭘﻴﻮﺳﺖ ﺳﻪ ‪:‬‬
‫ﭘﻴﻮﺳﺖ ﭼﻬﺎﺭ ‪:‬‬
‫ﭘﻴﻮﺳﺖ ﭘﻨﺞ ‪:‬‬
‫ﭘﻴﻮﺳﺖ ﺷﺶ ‪:‬‬
‫ﭘﻮﺳﺖ ﻫﻔﺖ ‪:‬‬