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I
SHIVAJI UNIVERSITY, KOLHAPUR
CENTRE FOR DISTANCE EDUCATION
English for Business
Communication
(Compulsory English)
(Academic Year 2013-14 onwards)
For
B. Com. Part-I
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ISBN- 978-81-8486-494-6
(Semester-I & II)
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Copyright ©
Registrar,
Shivaji University,
Kolhapur. (Maharashtra)
First Edition 2013
Prescribed for B. Com. Part-I
All rights reserved. No part of this work may be reproduced in any form by mimeography
or any other means without permission in writing from the Shivaji University, Kolhapur
(MS)
Copies : 2,000
Published by:
Dr. D. V. Muley
Registrar,
Shivaji University,
Kolhapur-416 004.
Printed by :
Superintendent,
Shivaji University Press,
Kolhapur-416 004
ISBN- 978-81-8486-494-6
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Further information about the Centre for Distance Education & Shivaji University may be
obtained from the University Office at Vidyanagar, Kolhapur-416 004, India.
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This material has been produced with the developmental grant from DEC-IGNOU, New
Delhi.
(ii)
Centre for Distance Education
Shivaji University, Kolhapur
n ADVISORY COMMITTEE n
Prof. (Dr.) N. J. Pawar
Prof. (Dr.) K. S. Rangappa
Vice-Chancellor,
Hon. Vice-Chancellor, Karnataka State Open
Shivaji University, Kolhapur
University, Mansagangotri, Mysore
Prin. (Dr.) A. S. Bhoite
Prof. V. Venkaih
Pro-Vice-Chancellor,
Director, Academic Dr. B. R. Ambedkar
Shivaji University, Kolhapur
Open University Rd. No. 46, Jubilee Hill,
Hyderabad-33 Andhrapradesh
Prof. (Dr.) R. Krishna Kumar
Hon. Vice-Chancellor, Yashwantrao Chavan
Dr. J. S. Patil
Maharashtra Open University, Dnyangangotri,
Dean, Faculty of Social Sciences,
Near Gangapur Dam, Nasik
Shivaji University, Kolhapur
Dr. A. P. Gavali
Dr. R. G. Phadatare
Dean, Faculty of Arts,
Dean,
Faculty of Commerce,
Shivaji University, Kolhapur
Shivaji University, Kolhapur
Dr. C. J. Khilare
Prof. (Dr.) D. V. Muley
Dean, Faculty of Science,
Registrar,
Shivaji University, Kolhapur
Shivaji University, Kolhapur
Prof. (Dr.) A. B. Rajge
Director, B.C.U.D.,
Shri. V. T. Patil,
Shivaji University, Kolhapur
Finance and Accounts Officer,
Shivaji University, Kolhapur
Dr. B. M. Hirdekar
Controller of Examination
Prof. (Dr.) A. R. Bhosale
Shivaji University, Kolhapur
(Member Secretary)
Prof. (Dr.) A. N. Joshi
Director, Centre for Distance Education,
Vaishnavi Appartments, Flat No. 8, Shrirang
Shivaji University, Kolhapur.
nagar, Near Pumping Station,
Near Gangapur Dam, Nasik
n B. O. S. MEMBERS OF ENGLISH n
Chairman- Dr. M. G. Kadam
Sadguru Gadge Maharaj College, Karad, Dist. Satara
l
Prof. (Dr.) P. A. Attar
l
Head, Dept. of English,
Shivaji University, Kolhapur
l
Dr. S. B. Bhambar
Arts, Commerce & Science College,
Palus, Dist. Sangli
l
'Yashodhan', 2nd Lane, Ayodhya Nagar,
Gadhinglaj, Dist. Kolhapur
l
l
l
Dr. S. R. Sawant
Kisanveer Mahavidyalaya, Wai,
Dist. Satara
Dr. S. I. Noorani
Smt. M. M. ACS College, Panchgani,
Tal. Mahableshwar, Dist. Satara.
Dr. N. R. Sawant
Shivraj College of Arts, Commerce &
D. S. Kadam Science College,
Gadhinglaj, Dist. Kolhapur.
Dr. S. R. Ghatge
Vivekanand College, Kolhapur
Dr. P. M. Patil
l
Dr. R. P. Lokhande
Rajarshi Shahu College, Kolhapur.
(iii)
Centre for Distance Education
Shivaji University,
Kolhapur.
English for Business Communication
Writing Team
Author’s Name
Unit No
Semester-I
Smt. Rajashri S. Patil
K. R. P. Kanya Mahavidyalaya, Islampur
1
Mr. Raghunath D. Dhamkale
The New College, Kolhapur
3, 7
Dr. S. I. Noorani
Smt. M. M. ACS College, Pachgani
4
Mr. L. N. Shikalgar
Devchand College, Arjunnagar
5, 6
Dr. R. R. Thorat
Venutai Chavan College, Karad
2, 8
Semester-II
Mrs. Sarojini Bhupal Divekar
R. B. Madkholkar Mahavidyalaya, Chandgad
9, 15
Smt. Leelawati A. Patil
Sahakar Maharshi Bapuji Salunkhe Mahavidyalaya, Miraj
10, 13
Dr. A. M. Sarwade
Dept. of English, Shivaji University, Kolhapur
11, 16
Dr. Pradnya V. Ghorpade
Arts & Commerce College, Kasegaon, Dist. Sangli
12, 14
n
Editors n
Dr. S. I. Noorani
Dr. P. V. Ghorpade
Arts & Commerce College, Smt. M. M. ACS College,
Pachgani
Kasegaon, Dist. Sangli
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Dr. M. G. Kadam
Sadguru Gadge Maharaj
College, Karad,
INTRODUCTION
Dear Students,
You are doing this course of Compulsory English as distant learners. You are
studying the same text book which is prescribed for the regular students. But your
course book is organised differently to help you study it on your own.
In all, there are sixteen units. They are divided into two parts for two semesters.
In Semester I, students are required to study three units on Communication Skills and
five units on Reading Comprehension for Semester-I. In the same way you have to
study three units on Communication Skills and five units on Reading Comprehension
for Semester-II.
Units on communication skills will help you enhance your linguistic competence.
You will be able to describe objectives, people, places and daily routine. You will also
be able to narrate your experiences. Further you will learn to write a C. V. and a letter
of application, Interpretation of data & English for Consumer advertising etc. Units on
Reading Comprehension will add to your literary competence. You will study short
stories, essays, poems, based on the experiences of writers of memoirs, one act play
etc.
For study purpose, the units are developed on the points like objectives, introduction,
content, vocabulary or terms to remember, check your progress, key to check your
progress, exercises, summary, list of books for further study etc.
If you read the Self Instructional Material given here carefully with great interest,
you will be able to develop your own English language and will also get good marks
in the examination.
So, we wish you great success and hope that you will enjoy studying this course.
- Editors
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CONTENTS
English for Business Communication
Semester–I
Section I : Communication Skills
Unit 1
Business Communication-I
1
Unit 2
Business Communication-II
28
Unit 3
Preparing a C.V. and Writing a Letter of Application
51
Section II : Reading Comprehension
Unit 4
Growing Up - Joyce Cary
68
Unit 5
The Nalapat House - Kamala Das
88
Unit 6
I Have a Dream - Martin Luther King Jr.
101
Unit 7
Money - Philip Larkin
115
Unit 8
The Blind Boy - Colley Cibber
122
Semester–II
Section I : Communication Skills
Unit 9
English for Consumer Advertising
127
Unit 10 Information Transfer and Interpretation of Data
155
Unit 11 Writing an Agenda and Notice and Minutes of Meeting
172
Section II: Reading Comprehension
Unit 12 The Worker - Walter Wykes
190
Unit 13 Leisure - W. H. Davies
214
Unit 14 One Thousand Dollars - O. Henry
219
Unit 15 Beautiful Mandakani - Ruskin Bond
236
Unit 16 First, They Said - Alice Walker
252
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Each Unit begins with the section Objectives Objectives are directive and indicative of :
1. What has been presented in the Unit and
2. What is expected from you
3. What you are expected to know pertaining to the specific
Unit once you have completed working on the Unit.
The self check exercises with possible answers will help you to
understand the Unit in the right perspective. Go through the possible
answer only after you write your answers. These exercises are not
to be submitted to us for evaluation. They have been provided to
you as Study Tools to help keep you in the right track as you study
the Unit.
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