‫ﺍﻳﻨﻔﻮﮔﺮﺍﻓﻴﻚ ﺑﺎﺯﺍﺭ ﺗﺒﻠﺖ‬
‫ﺩﺭﺻﺪ ﻓﺮﻭﺵ ﺑﺮﻧﺪﻫﺎ‬
‫ﻧﻈﺮ ﺳﻨﺠﻰ ﺳﺎﻳﺖ ﺍﺱ ﺍﻧﺪ ﭘﻰ ﺍﺯ ﻓﻌﺎﻻﻥ ﺑﺎﺯﺍﺭ ﺁﻯ ﺳﻰ ﺗﻰ ‪ -‬ﻧﻴﻤﻪ ﺍﻭﻝ ‪93‬‬
‫‪%10‬‬
‫‪%17‬‬
‫‪22‬‬
‫ﺩﻳﮕﺮ‬
‫ﺍﭘﻞ‬
‫ﻟﻨﻮﻭ‬
‫‪23‬‬
‫‪%‬‬
‫‪% 28‬‬
‫‪%‬‬
‫ﺍﻳﺴﻮﺱ‬
‫ﺳﺎﻣﺴﻮﻧﮓ‬
‫‪Others‬‬
‫ﻣﻘﺎﻳﺴﻪ ﺑﺮ ﺍﺳﺎﺱ ﺳﺎﻳﺰ ﺻﻔﺤﻪ ﻧﻤﺎﻳﺶ‬
‫ﻧﻈﺮ ﺳﻨﺠﻰ ﺳﺎﻳﺖ ﺍﺱ ﺍﻧﺪ ﭘﻰ ﺍﺯ ﻓﻌﺎﻻﻥ ﺑﺎﺯﺍﺭ ﺁﻯ ﺳﻰ ﺗﻰ ‪ -‬ﻧﻴﻤﻪ ﺍﻭﻝ ‪93‬‬
‫‪%34‬‬
‫‪49‬‬
‫‪%16‬‬
‫‪%1‬‬
‫ﺯﻳﺮ ‪7‬‬
‫ﺩﻳﮕﺮ‬
‫‪9‬‬
‫ﺍﻳﻨﭻ‬
‫‪ 7‬ﺗﺎ ‪9‬‬
‫ﺍﻳﻨﭻ ﺑﻪ ﺑﺎﻻ‬
‫‪%‬‬
‫ﺍﻳﻨﭻ‬
‫ﺍﻭﻟﻮﻳﺖ ﻫﺎ‬
‫ﻧﻈﺮ ﺳﻨﺠﻰ ﺳﺎﻳﺖ ﺍﺱ ﺍﻧﺪ ﭘﻰ ﺍﺯ ﻓﻌﺎﻻﻥ ﺑﺎﺯﺍﺭ ﺁﻯ ﺳﻰ ﺗﻰ ‪ -‬ﻧﻴﻤﻪ ﺍﻭﻝ ‪93‬‬
‫ﺳﻰ ﭘﻰ ﻳﻮ‬
‫‪%31‬‬
‫ﺳﻴﻢ ﻛﺎﺭﺕ‬
‫‪%23‬‬
‫ﻛﻴﻔﻴﺖ ﺻﻔﺤﻪ ﻧﻤﺎﻳﺶ‬
‫‪%21‬‬
‫ﻛﻴﻔﻴﺖ ﺑﺪﻧﻪ ﻭ ﺯﻳﺒﺎﻳﻰ‬
‫‪%12‬‬
‫ﺩﻭﺭﺑﻴﻦ‬
‫‪%11‬‬
‫ﻏﻴﺮﻩ‬
‫‪%2‬‬
‫ﺁﻣﺎﺭ ﻓﺮﻭﺵ ﺗﺒﻠﺖ ﻫﺎ ﺑﺮ ﺍﺳﺎﺱ ﺳﻴﺴﺘﻢ ﻋﺎﻣﻞ‬
‫‪%14‬‬
‫‪%8‬‬
‫‪%39‬‬
‫‪%4‬‬
‫‪%34‬‬
‫‪%30‬‬
‫‪%58‬‬
‫‪%47‬‬
‫‪2016‬‬
‫‪%28‬‬
‫‪%66‬‬
‫‪2013‬‬
‫‪%72‬‬
‫‪2012‬‬
‫‪MS WIN‬‬
‫‪2011‬‬
‫‪IOS‬‬
‫‪Android‬‬
‫ﭘﻴﺶ ﺑﻴﻨﻰ ﻓﺮﻭﺵ ﺗﺒﻠﺖ‬
‫ﺩﺭ ﺁﻳﻨﺪﻩ‬
‫‪29440‬‬
‫ﻛﻴﻠﻮﻣﺘﺮ‬
‫‪2012‬‬
‫‪ 128‬ﻣﻴﻠﻴﻮﻥ ﺗﺒﻠﺖ ﺩﺭ ﺳﺎﻝ‬
‫ﺑﻪ‬
‫ﻓﺮﻭﺵ ﺭﺳﻴﺪﻩ ﺍﺳﺖ ﻛﻪ ﺑﺮﺍﻯ ﺳﺎﺧﺘﻦ ﻳﻚ ﭘﻞ ﺍﺯ‬
‫ﻟﻨﺪﻥ ﺗﺎ ﻟﺲ ﺁﻧﺠﻠﺲ ﻛﺎﻓﻰ ﻣﻰ ﺑﺎﺷﺪ‬
‫‪300‬‬
‫ﻣﻴﻠﻴﻮﻥ‬
‫ﺭﺷـــﺪ ﻓـــﺮﻭﺵ ﺗﺒﻠـــﺖ ﺧﻴﻠﻰ ﺳـــﺮﻳﻌﺘﺮ ﺍﺯ‬
‫ﺍﺳﻤﺎﺭﺕ ﻓﻮﻥ ﻫﺎ ﺑﻮﺩﻩ ﺍﺳﺖ !!!‬
‫ﭘﻴﺶ ﺑﻴﻨﻰ ﻣﻰ ﺷﻮﺩ ﺗﺎ ﺳﺎﻝ ‪ 2015‬ﺍﻳﻦ ﺗﻌﺪﺍﺩ‬
‫ﺗﺒﻠﺖ ﺩﺭ ﺳﺮﺍﺳﺮ ﺟﻬﺎﻥ ﺑﻪ ﻓﺮﻭﺵ ﺑﺮﺳﺪ‬
‫ﺗﺎﺛﻴﺮ ﺑﺎﺯﺍﺭ‬
‫ﺗﺒﻠﺖ ﺑﺮ ﻓﺮﻭﺵ ﻧﻮﺕ ﺑﻮﻙ ﻭ ﭘﻰ ﺳﻰ‬
‫‪% 31‬‬
‫‪%15‬‬
‫ﺍﺯ ﺍﻓﺮﺍﺩﻯ ﻛﻪ ﺩﺭ ﺣﺎﻝ ﺣﺎﺿﺮ‬
‫ﺍﺯ ﺗﺒﻠﺖ ﺍﺳﺘﻔﺎﺩﻩ ﻧﻤﻰ ﻛﻨﻨﺪ‬
‫ﻗﺼﺪ ﺩﺍﺭﻧﺪ ﻃﻰ ‪ 6‬ﻣﺎﻩ ﺁﻳﻨﺪﻩ‬
‫ﻳﻚ ﺗﺒﻠﺖ ﺧﺮﻳﺪﺍﺭﻯ ﻧﻤﺎﻳﻨﺪ‬
‫‪% 53‬‬
‫ﻓﺮﻭﺵ ﻛﺎﻣﭙﻴﻮﺗﺮﻫﺎﻯ ﭘﻰ ﺳﻰ‬
‫ﺑﻪ ﻃﻮﺭ ﻣﺘﻮﺳـــﻂ ﺩﺭ ﻫﺮ ﺳﺎﻝ‬
‫ﻛﺎﻫﺶ ﻣﻰ ﻳﺎﺑﺪ‬
‫ﻣﻘﺎﻳﺴﻪ ﺯﻣﺎﻥ‬
‫ﻓﺮﻭﺵ ﻧﻮﺕ ﺑﻮﻙ ﺩﺭ ﻃﻮﻝ ﻳﻚ‬
‫ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﻛﺎﻫﺶ ﻳﺎﻓﺖ‬
‫ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺒﻠﺖ ﻧﺴﺒﺖ ﺑﻪ ﻛﺎﻣﭙﻴﻮﺗﺮ ﻫﺎﻯ ﭘﻰ ﺳﻰ‬
‫‪%43‬‬
‫‪ % 43‬ﺍﺯ ﺍﻓﺮﺍﺩ ﺯﻣﺎﻥ ﺑﻴﺸﺘﺮﻯ ﺭﺍ ﺑﺎ ﺗﺒﻠﺖ ﺧﻮﺩ ﻧﺴﺒﺖ ﺑﻪ ﭘﻰ ﺳﻰ‬
‫ﻣﻰ ﮔﺬﺭﺍﻧﻨﺪ‬
‫ﭘﻴﺶ ﺑﻴﻨﻰ ﻓﺮﻭﺵ‬
‫ﺟﻬﺎﻧﻰ ﺗﺒﻠﺖ ﺩﺭ ﻣﻘﺎﺑﻞ ﻟﭗ ﺗﺎپ ﻭ ﭘﻰ ﺳﻰ‬
‫‪383‬‬
‫‪383‬‬
‫‪293 300‬‬
‫‪291‬‬
‫) ﻣﻴﻠﻴﻮﻥ ﺩﺳﺘﮕﺎﻩ (‬
‫‪260‬‬
‫ﻣﻴﻠﻴﻮﻥ ﺩﺳﺘﮕﺎﻩ‬
‫‪315‬‬
‫‪295‬‬
‫‪349‬‬
‫‪218‬‬
‫‪143‬‬
‫‪2018‬‬
‫‪2015‬‬
‫‪2013‬‬
‫‪2014‬‬
‫ﻟﭗ ﺗﺎپ‬
‫ﺗﺒﻠﺖ‬
‫ﭘﻰ ﺳﻰ‬
‫ﺁﻣﺎﺭﻫﺎﻯ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺒﻠﺖ‬
‫‪%28‬‬
‫‪%77‬‬
‫‪3 1‬‬
‫ﺍﺯ‬
‫‪ % 28‬ﺍﻓـــﺮﺍﺩ ﺍﺯ ﺗﺒﻠـــﺖ ﺑـــﻪ ﻋﻨﻮﺍﻥ ﺍﺑـــﺰﺍﺭ ﺍﺻﻠﻰ‬
‫ﺗﻜﻨﻮﻟﻮژﻯ ﺧﻮﺩ ﺑﻬﺮﻩ ﻣﻰ ﺑﺮﻧﺪ‬
‫ﺍﺯ ﻫﺮ ‪ 3‬ﻧﻔﺮ‪ 1‬ﻧﻔﺮ ﺯﻣﺎﻥ ﺑﻴﺸﺘﺮﻯ ﺑﺮﺍﻯ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺒﻠﺖ‬
‫ﻧﺴﺒﺖ ﺑﻪ ﺗﻤﺎﺷﺎﻯ ﺗﻠﻮﻳﺰﻳﻮﻥ ﺍﺧﺘﺼﺎﺹ ﻣﻰ ﺩﻫﺪ‬
‫‪%82‬‬
‫ﺍﻓﺮﺍﺩ‬
‫ﺍﺳـــﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺒﻠـــﺖ ﺭﺍ ﺟﺎﻳﮕﺰﻳـــﻦ‬
‫ﺍﺳـــﺘﻔﺎﺩﻩ ﺍﺯ ﻧﻮﺕ ﺑﻮﻙ ﻭ ﭘﻰ ﺳﻰ ﺩﺭ‬
‫ﻣﺼﺎﺭﻑ ﺭﻭﺯﺍﻧﻪ ﻛﺮﺩﻩ ﺍﻧﺪ‬
‫‪2012‬‬
‫‪%68‬‬
‫ﺍﻓﺮﺍﺩ‬
‫ﺍﺳـــﺘﻔﺎﺩﻩ ﺍﺯ ﺗﺒﻠـــﺖ ﺟـــﺰﻭء‬
‫ﻓﻌﺎﻟﻴـــﺖ ﻫﺎﻯ ﺍﺻﻠـــﻰ ﺁﻧﻬﺎ ﺩﺭ‬
‫ﻣﻨﺰﻝ ﻣﻰ ﺑﺎﺷﺪ‬
‫ﺑﻴﺸﺘﺮ ﺍﺯ ‪ 1‬ﺳـــﺎﻋﺖ ﺩﺭ ﺭﻭﺯ ﺍﺯ‬
‫ﺗﺒﻠﺘﺸﺎﻥ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰ ﻛﻨﻨﺪ‬
‫‪%84‬‬
‫ﺍﻓﺮﺍﺩ ﺍﺯ ﺗﺒﻠﺖ ﺑﺮﺍﻯ ﺍﻧﺠﺎﻡ ﺑﺎﺯﻯ ﺍﺳﺘﻔﺎﺩﻩ ﻣﻰ ﻛﻨﻨﺪ‬
‫ﺑﺎﺯﻯ‬
‫ﺟﺴﺘﺠﻮ‬
‫‪% 84‬‬
‫‪% 78‬‬
‫ﺍﻳﻤﻴﻞ‬
‫‪74‬‬
‫‪%‬‬
‫ﺭﻗﺎﺑﺖ ﻣﺤﺼﻮﻻﺕ ﭘﺮﺗﺎﺑﻞ‬
‫ﻓﻴﻠـــﻢ ﻭ‬
‫ﻣﻮﺳﻴﻘﻰ‬
‫ﺑﺎﻧﻜﺪﺍﺭﻯ‬
‫‪44‬‬
‫‪51‬‬
‫‪%‬‬
‫‪%‬‬
‫ﺍﺧﺒﺎﺭ‬
‫‪61‬‬
‫) ﻟﭗ ﺗﺎپ ﺩﺭ ﻣﻘﺎﺑﻞ ﺗﺒﻠﺖ (‬
‫‪416‬‬
‫ﻣﻴﻠﻴﻮﻥ‬
‫ﺩﺭ ﻣﻘﺎﺑﻞ‬
‫‪393‬‬
‫ﻣﻴﻠﻴﻮﻥ‬
‫‪416‬‬
‫‪208‬‬
‫ﻣﻴﻠﻴﻮﻥ‬
‫‪2017‬‬
‫ﻣﻴﻠﻴﻮﻥ‬
‫‪121‬‬
‫ﻣﻴﻠﻴﻮﻥ‬
‫‪2012‬‬
‫ﺑﺎﺯﺍﺭﻫﺎﻯ ﺗﻜﺎﻣﻞ ﻳﺎﻓﺘﻪ ﺩﺭ ﻣﻘﺎﺑﻞ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺩﺭ ﺣﺎﻝ ﺭﺷﺪ‬
‫ﺑﺎﺯﺍﺭﻫﺎﻯ ﺩﺭ ﺣﺎﻝ ﺗﻮﺳﻌﻪ‬
‫ﺑﺎﺯﺍﺭﻫﺎﻯ ﺗﻜﺎﻣﻞ ﻳﺎﻓﺘﻪ‬
‫ﻃـــﺮﺡ ﻓـــﺮﻭﺵ ﻭ ﺍﻣﺘﻴـــﺎﺯ ) ‪ ( Sales and Points‬ﺑـــﻪ ﻣﻨﻈـــﻮﺭ ﺣﻤﺎﻳـــﺖ ﺍﺯ‬
‫ﻓﺮﻭﺷـــﻨﺪﮔﺎﻥ ﻧﻬﺎﻳﻰ ﻭ ﻫﻤﭽﻨﻴﻦ ﺟﻬﺖ ﺷﻨﺎﺳـــﺎﻳﻰ ﻭ ﺍﺟﺮﺍﻯ ﺑﺮﻧﺎﻣﻪ ﻫﺎﻯ ﺑﺎﺯﺍﺭ‬
‫ﺑﻴﻨﻰ ﺩﺭ ﺳﺎﻝ ‪ 1383‬ﺑﻪ ﺍﺟﺮﺍ ﺩﺭﺁﻣﺪ ‪ .‬ﺍﻳﻦ ﻃﺮﺡ ﺷﺎﻣﻞ ﻣﻮﺳﺴﺎﺕ ‪ ،‬ﺷﺮﻛﺖ ﻫﺎ‬
‫‪ ،‬ﻓﺮﻭﺷـــﮕﺎﻫﻬﺎ ﻭ ﺗﻮﺯﻳﻊ ﻛﻨﻨﺪﮔﺎﻧﻰ ﻣﻰ ﺑﺎﺷـــﺪ ﻛﻪ ﺑﺎ ﺛﺒﺖ ﺑﺎﺭﻛﺪ ﺑﺮ ﭼﺴﺐ ﻫﺎﻯ‬
‫ﺍﻟﺼﺎﻕ ﺷـــﺪﻩ ﺑـــﻪ ﻣﺤﺼﻮﻻﺕ ﺍﺳﭙﺎﻧﺴـــﺮﻫﺎﻯ ﻋﻀـــﻮ ﻃﺮﺡ ‪ ،‬ﺩﺭ ﻭﺏ ﺳـــﺎﻳﺖ‬
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‫ﻧﻤﺎﻳﻨﺪ ‪.‬‬
‫© ﺗﻤﺎﻣﻰ ﺣﻘﻮﻕ ﺍﻳﻦ ﻃﺮﺡ ﻣﺤﻔﻮﻅ ﻭ ﻣﺘﻌﻠﻖ ﺑﻪ ﮔﺮﻭﻩ ﺷﺮﻛﺖ ﻫﺎﻯ ﻓﺮﺍﺳﻮ ﻣﻰ ﺑﺎﺷﺪ‪.‬‬
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