! "#$ SWOT %&' ()
(+ ; r3 #$ $# Dr)
788(09121185253 - 77848573)
O0 !JV " ]6 9 ' // j6
/ '
[email protected]
'.
-@ K4 ", J a@ * !
-@ L"( * *,G
-@ &9 "( * 6,
i
!
* -( -@ MN 2
!
-@ 6( * &
,9
I
J
$( .@
!
9 ?3
&*f * MN !
-@ L1 I6 * 2$ ( -( -@ L * O
. ; -@ 8
L"( * *,G
-@ &9 "( * 6,
-$ am(
,
* X$ J
MN !
-@ a*,G
&9 "( * 6,
!3!
8*( % 1 !*m; V
J fO G6
L1 * 51 U
4 I!*m; 8
P 8,=E .
,; P
7[ 6` -@ "G` QGR * -(
2@ @ ! $ am(
,
U
4 " P * 83( !
-@ a*,G
&9 "( A‘(
2; G
M` !/ 3!
V
* Z 8"( * 3= #!
8"( U
4 8
a ! :^ .
* * am(
,
U
4 Q(( 8 * , R L9
* $9 U
4 !:(
&9 "( ,
7[ 6` -@ !c"f * &R j6 !-( !K 8,#- * 3( *
m(
,
8*( * am(
,
"R 8"( J
a#1 J - .
2@ " 6` x` a*,G
.
, 8*( 6` -@ ( -@ a*,G
&9 "( 9 * 2#4 2* * !3!
0: 89
7[ 6` -@ -@ &N3(
* &45N
* am(
,
* J -@ a*,G
&9
-(
The Second Conference on Electronic City
D4 8 U@ L( j6 4 *
!-@
S
(@ 3"( @ k- 1) P- ‚ * &N3(
J
8(C- Z5N
* &45N
fO D4 D,R
* 4#,$
&5"( CO * &9 J1#( Q3
* ,G* ! #( /1 * IEA
am(
,
* (45N
8 !* 2- x` 8(' &45N
#!
UG . )= KD9
&N3(
* &45N
* 2- .
R (N3(
4 -$ &N3(
* &45N
* C#D(
!2O s &'™( * &
A‘( J «-@ » K4
( 2* !G" #( * , "( #
.@
!
9 * ,@
; * ! 4#,$
D,R
.
2
R A‘(
QGR &N3(
* &45N
* 1 8
* &N3(
* &45N
* *J
* "( !I1
( * &5"( «-@ a*,G
&9»
*-@ 2* * -@ X
$ / 2,= 1
&9 2!l
! * , !- *-@
J «&9» H$ J1#( * 3!
#™ !
P-+
"( ,
/1 * IEA
!
4 -@
.
2@ 2,= &'™( VE,
345
*-@ ! j3(
) KD9
&9 l
cL,E !2O */ * +1 6(
+( ! @/ ( cL,E !
.[]] * #@ *-@
j3(
P-+ 8
. (
* @
l
* 2#4 J1
4 J !
-@ Q(( 8
* a*,G
!-@» * «a*,G
G*» !%
a*,G
&9 "( * 6,
( -@ &9
.[]] R * 2@ _` «
9 K4 / *
J * !LR L"(
.[v] 2- *-@
-@ &9 *,G
l
1 ! ™
8
J fO I!*m; 1 ) R % ™ !
-@
!
-@ L"( a*,G
&9 "( a*,G
&9» 4 / (
J1#, 3$
* &45N
* 23 J1
8
*-@ kO "$
-@» 2m* C!+ QGR * 2@ «
-@
.[v] _` «L a*,G
G*» * «a*,G
&R*
#( * ! *-@ -@ &9
XL` 9 * ,; ( * , R !/ u,
.
* 1 " 8 -@ a*,G
&9 L"(
-@ ! * !- * *-@ 8 &45N
$
5
@ */P
JG
&D * "( i
!
$( ; -@ !
u
8
* Q(( 8 .
*
-( -@ ; * PJ4 8h#! * -( -@
w6(
* I
; 8,=E UO
) 2- (
iK &45N
l
«8 !* ,3 -@ &9 "(» 1
C!
C!
* (a*,G
-@ * -@ U( * U@ 8h#! .
$ -( -@ !- $( 1
P
-$ g
* &45N
#
«
L * O» dE(
$(
f4 !/ )L` (2,= &9 *-@
&
,9
I
J
,
) -( -@ G, !-
-@ * -@ U( LO 8™ U"( LO) ( (-@ 2
MN !
-@ 6( *
.(a*,G
* #!
* MN !
-@ I6 * 2$
L"( * *,G
-@ &9 Q(( 8
"( * 6,
,
3!
* X$ J &*f
# C!
J 8‘( r !LR "*
.[b] ; -( MN x` a*,G
&9
* R 4 I
J
) &9 +1 3- * */ U-=( * ( * ! , LR * #N
o1+ ?$ n L #
`= !G/ * a
( I!1 1) -@ !
568 ! 5"%!"# $ DA #,f * *-@ "@ M6( (
; !-@
# C!
" «t*,oG
&9» L• 1 N .[v] *-@
9 Z, &9 , ! r `
@
*-@ &N3(
* &45N
* !LR 2-
>! ! ;*E * @ * ! L9
* $9 UL(
*,G
&9 " «-@ a*,G
&9»
&
-( * !K U@ Š - am(
,
U
4
4#,$
&9» 4 4 / 1 Š *-@ 1
! L9
c"f * &™R j6 * $9
* P4 -+ x` * Š [b] @ J «*,G
!m(
,
8*( -$ P 8,=E * am(
,
J
.[7] @
.
* 2! UR 9
«*,G
-@ &9» &K / P— 4 P-+ XR
* * ,G* ! * !2, #( &9 X* 3
Electronic(e-) Government
Electronic/Virtual/Digital/Internet/Cyber Cities
Municipality e-Services (e-Municipality Services)
6
e-Municipality / Local e-Government
4
5
1
2
Citizens e-Services / Public e-Services
Electronic Urban-Services / Urban e-Services
346
The Second Conference on Electronic City
.r l
C=6( «` @ * Ul=» * «R» «*» «!
.[8] @ * 2@
!* * !
* «$9 &
-( * !K» D6
2/ ( 1 $9 $
* U
4 @ * UL( -$ 8h#!
!-( * !K . "+ J
U
4 » G
* X#$ (c"f * &™R j6)
$9 U
4 * 8
* 2 a ?,1 ‚9
«» !2O [[] « UL(*J(» * [T] «L9
.[T] @ 3"( *
* G» « ‰!» «=
X» « ,9»
!G" 2 «L9
c"f * &™R j6» * «"( * M6(» «&L#4 * G(» «
» «
=O
!/ 8# * , R ?,1 UR * *
. R "G` «&N3(
* &45N
*»
* 2
P
?/2
* )L` * c"f L@ .[T] # * EA
J am(
,
U
4 % :^
* (U
4 *) N "K `O U
4 3= #™ !
! 1 8
am(
,
UK
,
) 2* U
4 * -$
2 8h#!
&
-( @ &
A
J!; * $9 !K 8,=$ 2-
:(» !G
2+,
U
4 a ! (U
4
* k,6 !m(
,
8*( K !/ I!1 $9
* «$9 U
4 UL(*J( K59 /$9 U
4 *f * LK
!G" 8h#! ./ U
4 UL(*J( K59 /L9
U
4 :(»
* * c"f * &™R j6 1 8
am(
,
.[T,[] R UL( * I «L9
am(
,
"R 8"( % I!*m; P LO Q(( 8 .# !/ * @ !O
*
( L9
* $9 am(
,
U
4 * @
.[[] # 8#k( 6
* J( # 2#4 51 !m(
,
-; * * [T] $9 ŠL9
U
4 :( [7] «&
» UL(
o1+ V
# 2+,
[[] «:^
» am(
,
P
R
* "R :(
0!1 . HM1 ! /*(
( .@
9 2m* !m(
,
8*( % - J % 3 u
I!*m; % )-
U
4 UL( * J( K59 ?*$» 2+,
,
&45N
* am(
,
J * (P4 &K ) am(
,
* 2@ )E,
!/ 8(C- K59 ,- [[] «am(
,
8*( ,
* 3," !G
* (9 &K ) &N3(
*
* &™R j6 !K !-( :(» !/ M+L( :^
- I!*m; * )- .
2@ C%( !m(
,
2m* @ j !m(
,
[[*T] «c"f j6
2@ l
!? u
LO ! 1 2@ U( LO
.@ 8*(
, +L,E !
J
* !V* cL,E % X The Second Conference on Electronic City
* @ 3 * " 2@ !? M` 1 / .@ , 2- LO ! % i
!
UL( * &*kR 39 ; am(
,
U
4 U
4 @ * UL( % P™* * ?™*
LO R 239 * * @1 @
@1
G
(` !-( * !K) *
23 !2* #,= L"( I!*m; UO
#( «=—;» ? (X$ 1) «U,=—;» UL(*J(
.; P
$9 ? 8
u
.
2@ 2+,
(@
Š4#,$
» «D,R
» «» 2O I@ 4
EFE/SFAS (Ext. Factors Evaluation/Analysis Summary)
IFE/IFAS (Int. Factors Evaluation/Analysis Summary)
SWOT analysis
7
Internal-External (IE) matrix
8
SPACE (Strategic Position and Action Evaluation) matrix
9
SFAS (Strategic Factors Analysis Summary)
10
TOWS matrix
5
6
347
1
External Factors: Opportunities and Threats
Internal Factors: Strengths and Weaknesses
3
PESTEL/PEST analysis tool
2
% &"G` 2*54 % 8 . R 2+,
`O * a*,G
&9 &N3(
* &45N
* 2O
0!1 2 ! 5*3 4 * %QOK 39 9 J (3OD -@ Ul=
&9 "( am(
,
U
4 * @ % -( -@ !- @
* 8Gƒ= 8h#!
- #; Š+K( V* * 1 !*m; a*,G
.
, &K
8#f .
2/ $
* , c"( Ud _@ LO - am(
,
U
4 @ -$ I!*m; P™* 2+,
* 2@@ 2#4 ! u
I;
I!*m; J$
* UO
-+ ? (7) # 1 /
.
2@ 2
I# (&L) (L#4 #@ a QGR
!K @ ,
9 @I; * 8*( «+G a(»
G#,O
&
A‘( 51 U
4 I!*m; =E $( 6` -@ c"f * &™R j6 8h#! * !-(
2@ !2O a ! }( a*,G
&9 "(
.# " * @ I9 Gƒ= `O @1 2O
@ L9
* $9 "G` !? !/ , * UL( * J( !’; / */X#$ 26G * 2#4 ! @ LO 8
D6 . R
./ - am(
,
U
4 ,-
a 4 1 @ - am(
,
U
4 *
The Second Conference on Electronic City
am(
,
U
4 @ LO !*m; )-
80O 6/7 1 e* $T :(") 348
U
4 a ! % I!*m; P* -
=> F p# /01+
!/ L#4 J * Z 8"( * 2@@ am(
,
A‘( !2O @ :=E L9
* $9 U
4 !:( G
*;
!K U@) - am(
,
U
4 8, % ( @ ,
9 @I; * 2@ -( I;
! ,
2@ !2O (c"f * &™R j6 &
-(
(,
) 1 J * Z * (*) 3= #!
* EA
J
!
-@ U9
* ‚9 !/ *± U@
a ! L#4 J :^ .# U
4 a !
* U,=—; ` UL(*J( ? I@ !2O }(
4 ) !/ L#4 Z * 2@ 3 G*
- U
4
R @ UL(*J( ? ¦ !2O
* , R / (2
U4 2!S U4
L#4 * #L4 15 * )- MN 8
( 
Q(( - am(
,
U
4 - - Q(( 8
.@ UKO - am(
,
U
4 @
.
2@ l
!/ L#4
UKO !2
I'; * */ :; ,
8
* am(
,
"R UL(*J( I!*m; P™ 2@ 9
&
%`6 2- * ,&K % &"G`
/ Q, 2#4 !m(
,
* am(
,
&
R
l
* &45N
* @1 * -@ Ul= %QOK
!:( UKO &45N
LO 8
1 ;
+1 V* 2/ QG` (3OD QGR ) &N3(
!UL( ** !2
4 8; LO 2@-(
!, nEL( * , * , R UL(*J( . !
9 R 2+,
LO 8
+1 * #1
U
4 *± * U@ L1 Ul= * 2#4 !
!m(
,
8*( -$ I!*m; P- * - (T) * (7) ?*
$ _@ * * * am(
,
@ UKO L1 am(
,
U
4 M+L( 1 9
* 2 #!
1 1d P' .
2@ 63N * @
* 2@ 2+,
I!*m; 8; UO
UKO &45N
J
* G6 L1 Ul= 8
a ! A
MD
UL( * &*kR 3 * +1 UL( V* !/ Q1(
[€] .
2@ x( X$ * j=3 @1 * @
-@ 2* * U"( @1
( a*,G
&9 "( !m(
,
7[ 6` -@
.
2@ 8*( 8
! 2B $]P / K7 Ce G& mCkl eN? :(") (0
C@ #$70
$
+- #10 #
>R .+ -1$ 4 9C #$4:$ .=" 5' O@ A 4 P>Q 5<41> ●
$#
+& #@ !4! #!;
O@ S4 4 !;
F4:* ●
(U> #17' V) (00 #0 ) $#
+& THQ #$4:$ F$ 41*) ●
#+& 1 #$(? F4:* #0 D 7$* X" D4
E F4 5- W «#!-+& K$*» /01 ●
,-%' .! #+@ @ !-+& 4 Y=20 Z,-%' .! [0 7$* @ ●
- 1 ,4\1'1% G* #$(04 1" .+ 4 .-% 1 ●
>Q& .1) @ - 1 ,4\1'1% G* #$(04 .-% !-+& #!+@ ●
,-%' .! #+@ 1] @ !-+& G* H" 4-1 4&; 5F-
●
#+& ,* 1$ 1'; F$ 5!9:H 4 4 A-1R $(00 1 4 - .I W +& 3(4 (`$ ●
ab ^30 ,-%' .! /01 (+ 5#+& .! !$
#$0 40 %-E (#
>R 4 G* 5H") (? 4 4 5Y=20 ●
#+& ,-%' .! /01 (? #%$ (+ -; ; #+& 1 = '" 61; 522 5H" : @ J= ●
The Second Conference on Electronic City
1? #$
+- (00 5=><) #10 51" #$0 ,-%' .! ;9:' 4 4 #$(00 567- 81- ●
+ #+& (44! (0
C@ #$
+- (00 A'1B #10 5,-%' #$#
+& /01 #+& ,-%' .! @ 9:' 4 (4 567- ●
GH #$(1% (412 #0 5D 00 D4
E F4 ●
" ('!" (4I F4:* @ J= D D4
E ●
(N) ,-%' .! (9") A41- #$6 #+@ @ 5.! #;1- 4 1=+@ #+& G'1 (4 (#1!-+&) «#!!-+& K$*» ●
#1? ^30 -1-R 04 ,-%' .! /01 74 (/I ●
(0
C@ #$
+- #10 !&_@ #$-FQ@ $-@ 5A-1R 5$(00 & 5#+& 1 -1-R 04 5,-%' .! /01 74 ●
349
#+& ,-%' .! /01 20 #0 3 #$!4!+ $()* #%& ' !" #$
! 2B f. n 2,V n Ce G& mCkl eN? :(=) 9: &'&
( &'A1; )5
&( 3." /$ *41 " -4 &4
. 1 V; " /
K% 1;W1R ●
3." /$ &#(; ; «'5Q' 51ALT 5 8'» '&
( 5.1 ●
3." /$ &#(; ; «$5$A &$Z
V; U5» '&
( 5.1 ●
44 S1(4 " $7 ; C$."( ; &( 3." /$ L &$.#
&; C5QL &\L ]R 5 3 ●
9: )I !1.
-> $."( ; &( 3." /$ &#(; ; «$5$A /$ » '&
( 5.1 ●
9: $."( ; ." /$ D2 C'&
( )I &'$!" " '8I; C'#1! *L /$ " 5$K S;2 ●
9: &'&
( 3." /$ *41 " -4 &4
0"$ 5A &'#1 " *
14 < ●
3." /$ &#(; ; (/$ V5 " 4"; 8' K2 ) «*L /$ SP 1K(;» '&
( .7 ●
&(
." 4 " ; ; C'&
( )I .4 &'$!" " '8I; C'#1! 1 " &
5A C["
[-. S;2 ●
8I; ' ." ^
$ ; '&
( )I &'$!" " '8I; C'#1! &'#$."7 " ^
$ C4 5$K " [-. S;2 ●
-> 'Z % " &( 3." /$ L 1A" ●
! "
&'"
)*" ! () !
'&
( «Q(U ` &
QLSI4» 45 S*+" ●
'&
( «&K ` &
QLSI4» 45 S*+" ●
'&
( b
c5 «5A /&;
` &
QLM.» 45 S*+" ●
'&
( «&1
Z ` &
QLM.» 45 S*+" ●
'&
( «.5 ` &
QLM.» 45 S*+" ●
9: &'&
( b
c5 S55$ /%: " &dR 3 &'d4 % " 1A" ●
! #$%"
9: &'&
( *41 " 9- $!" 8I; &#(; " 1A" ●
&( 3." /$ *41 " -4 &4
#$MU. &'8'"=7 " /-- _5. < 5 " J'"=7 J7 ●
The Second Conference on Electronic City
<51. &'&
"L &#(; '&
( " $
85 " 5 ●
" &
; A CZ / ; A1 ;) '&
( 3." /$ *41 &4
'&
( " $
Y6. ●
([X #1!
'&
( /:K
" /%: &
"L #1! HRI @L " 4
1A" ●
&( 3." /$ *41 95: $5$A X &'STL U5 " .. V; *41 " WA '&
( 5.1 ●
1 1 MU. <51. &'&
"L &
; &4
&
( " $
M1% 5.1 " 8. Q ●
&( 3." /$ *41 " -4 &4
C<"
)5F" G ; HIJ ($!" 5 C
1 D2 ) @1 1A" ●
'&
( /:K
" /%: &
"L 1 &'$!" ; MN /
O51P Q ●
9: &( 3." /$ *41 " -4 &4
'&
( $
5$ &67 " 85 ●
-> ?>4 &( 3." /$ *41 " -4 &4
35=4 &.; < " &$#(; ●
&( 3." /$ *41 " -4 &4
'&
( )*+ ,-. " /012 ,-. & ! " #$% &'
1
R & D: Research and Development
Hardware & Accessories
3
Cable/Wireless Networks
4
Software Applications and Programs
5
Data Centers / e-Databases / e-Archives
6
Internet Residence - Website / Portal
7
DSS (Decision Support System)
8
MIS (Management Information System)
2
350
: J * Z * (*) 3= EA
* #™ !
,
8
* +G a( 2+,
e U
4 a ! (,
) 1
(#$% &' (*+ !" !"
)
‹; &G cN ) ’; ,= &'
{ I; (
- am(
,
U
4 @ i! I!*m; P™* 6` -@ @
8
.
2@ ($
!- !E * &D * ! &
,= ,
j6 !-( !K M#"( * •R - ( @ ,
9 7[
9 MN 8
* , R "G` -@ .! R % ™ ,
; * u
c"f * &™R
51 !- ( , P
&
R
* $ @
. R 7[ 6` -@ * -( -@
/ 3= #™ !
&34 U4 ! «*» ?*
$ 8
. R U
4 =6 1 U4
* * &
-( * !K 8, % :^
3= EA
* #!
J» :1 / i" &34
&9 "( 7[ 6` -@ c"f * &™R j6 8h#!
K) - *
3 .«“
2
( U4 !
; +G a( 2+,
8
a*,G
.
2@ 2+,
«@ ;*,/» V* U
4 (3= #!
R @
* -@ ,9
* 8*( ’;Š &'
{ / -} 2 * Z &34 U4 ! «,
» M#"( * R - @ ,
9 / 1 Q(( 8 .
U
4 a ! $ &K 1 c"f * &R j6 !-( !K •L1 ™ O ( @
8
’; 8, i! * U
4 . R
I9 @1 2O * Gƒ= `O $( -@
+1 * Z I1
* * ( $( » :1 ?
{
.# 4 * 2# @
.«“
c"f/&™R `6 * -(/K a 4 /
63`( * ; UKO QG` / :;
* * !-( * !K - ,
!, X#$ * Q1( nEL( I'; * , R UL(
!:( U( QGR * c"f * &™R j6
Tv u
8
.@ -( am(
,
U
4 X$ ,-
.
2@ l
(b) * ([) ?*
$ Q(( 1
-( 7\ * K 7v U@) * am(
,
U4
, U
4 L#4 / % 8h#!
`6 Y U@) * am(
,
U4 7z * (*
U
4 L#4 / 1 2@ 2*J
1 !:(
1 R @ (* c"f`6 77 * &™R
2 u6 ?6,
) 54 ,
* * )f UKO
U
4 D,9
4 )E,
* 1 , 8#f
-} K MN 8
* 2*/ (+T ( ŠT 2 ] ( 7
2* * - am(
,
U
4 - ,- 1
TS» U
4 Q(( 8 .
2@ / J U
4
./ * * *
I; &f &*+, L#4 1 «v&» * «€S * [S
am(
,
U
4 % I!*m; LO 8
U
4 UL( * J( !:( U( !/ U
4 UL(*J( K59 ?*
$ 2; G
Z Q, 2* ?*
$ 8
,@
am(
,
!:( ) * * *
)5R # 8, R J -/ ¦1 * , R @L#4
.
2@ 2+,
* "3( (* * * U
4
EFAS / EFE matrix h.4"; 1% (;5
g5) "5QU T ["$A :(e) ["$A
K
1%
%
1%
"1
"
.4"; 1% &
R 1%
$
1%
jk
+k,konp
k,jpqe
m,nok
k,kmnn
1J 44 &'(. /;1R " A1
ji
n
+k,kpek
k,nkmm
m,ttp
k,kmes
( ( 4 &
1 /;1R " S5!
ni
j
+k,ksok
k,njsj
m,qjp
k,kmmm
( ( " &
( &'S5! " $ T1
ei
je
+k,kmok
k,jtqs
m,kse
k,kmjt
«&$."( u'L " &'S
J» *41
mi
jm
+k,kmmo
k,jtpp
m,kse
k,kmjj
&( S55$ #1! % 5"
oi
s
+k,kopq
k,jskt
m,mjp
k,kmkq
"ZMQ <.12 " ( ( >S5 S0'
ti
351
1%
A
+
The Second Conference on Electronic City
.
2@ J#,
o
+k,ktes
k,jsms
m,ose
k,kmke
«$."( ; .4
/$ &(A &'G:» " «&
$$."(»
pi
jo
+k,kemt
k,jmsk
e,qjp
k,keps
&
( &'5Q' 8' 5 &$Z
V; U5
si
t
+k,ktep
k,jqjn
m,okk
k,kmno
( &
( /:K
" /%: &
"L 4 /$ " .KJ7
qi
jp
+k,kjqt
k,kqpq
e,pok
k,kntj
«jep &(A G:» " ( 9: 54 &'&
( &
'
jki
p
+k,ktne
k,jstq
m,okk
k,kmjo
T1R .7 ; &( 3." /$ &
" jji
jn
+k,kmqj
k,joqo
m,eee
k,kets
'
4 &
; " -- `% $% &\L
jni
m
+k,kpke
k,jqtq
m,ttp
k,kmnn
&( /$ S%4 " SP Cv1 ; K $."( S41
jei
jj
+k,kmqe
k,jptn
m,jtp
k,kmne
3." /$ #P4 ;U " $."( 5Z
jmi
q
+k,koon
k,jtot
m,okk
k,kets
&
1. KL ,1> K " «&
QLSI4 `&K» &'S45
joi
e
+k,kpne
k,jqtn
m,pok
k,kmje
( &
( .5 [7 " «&
QLM. `&K» &'S45
jti
jt
+k,knmj
k,jenp
e,ttp
k,ketn
1A1 /J " T1R 8I; ; &
" MQ
[t/]
nj
`k,kenm
k,ksmn
n,jtp
k,kesq
21-! `.1.2 S45 &'4
j/
nk
`k,kekj
k,kqke
n,nok
k,kmkj
9: &'&
( )5F" " /
"$! <* M$%
n/
no
`k,kmqm
k,ktjs
j,ttp
k,kepj
-> &
( ; #=5" &
K% " V; &>% " ;87 M$%
e/
`k,kett
k,ktmp
j,qjp
k,kees
«( &
( /:K
" /%: &
"L 4» R.
m/
nm
`k,kepp
k,kmnn
j,ose
k,kntt
.. V; *41 " WA S5"$
o/
jq
`k,knmn
k,ksmp
n,eee
k,kete
&$Z
V; U5 " %P. 5"
S5"$
p/
js
`k,kkpk
k,jjso
n,see
k,kmjs
$."( 6'L " % Z " [K-4 1K
s/
nn
`k,kemn
k,ktso
n,kkk
k,kemn
RI /
1T ; /. $."( d &$#(;
q/
nt
`k,kokn
k,kokn
j,okk
k,keem
@L &'S45 1% 8I; "$ /.
jk/
+k/tn
e/tn
,"
ne
VA
IFAS / IFE matrix h.4"
1% (;5
g5) " 5QU T ["$A :(m) ["$A
"
.4"
1% &
R 1%
1% $
j
+k,ktmp
k,nosq
m,kkk
k,ktmp
je -> &
( $
5$ 54 " -> ( S5!
jw
o
+k,kkqs
k,jstn
e,jtp
k,koss
&Q [7 ; Z [R " je -> &
( .5 #657
mw
m
+k,keet
k,nktj
e,ose
k,kopo
( je -> !1. ?>4 d4; /:K
K 817
ow
n
+k,ktjk
k,nmeq
m,kkk
k,ktjk
. 1 &
QLSI4 &'d4 < tw
e
+k,keon
k,njtj
e,ose
k,ktke
-> 3." /$ L " ; v" " &$.#
sw
t
-k,kkon
k,jskq
n,qjp
k,ktnk
je -> &
( " $
[K-4
[nw]
p
-k,knmq
k,jome
n,ose
k,koqp
$ &'#1! ." 5A " 1
Z C'
QLM.
[ew]
s
-k,keqj
k,jetp
n,eee
k,kost
1% /. " +
@1 1% ; &
( &'5.1
[pw]
jj
`k,ktkm
k,ksmt
j,pok
k,kmsm
'.; " /R &67 " A1 /K M$%
jx
jt
-k,kpkp
k,kpkp
j,okk
k,kmpn
" 21-! &'#1! N; S4! " &
V.1
nx
je
-k,ktps
k,jkto
j,see
k,kosj
&
( /:K
" /%: &
"L $!" &% &')*+
ex
jo
-k,ktqt
k,ktqt
j,okk
k,kmtm
<"
/
" )5F" G ; HIJ @1 $-L
mx
js
-k,ksje
k,kosj
j,nok
k,kmto
4 - &
K% )5
" V; HRI M$%
ox
jk
-k,kome
k,ksoe
j,see
k,kmto
X ;; &
( " $
S"- " Z M$%
tx
jm
-k,ktps
k,kpos
j,ose
k,kmpq
HRI .. V; <$. px
jp
-k,kpen
k,ksjs
j,ose
k,kojp
8'"=7 #1! 4 &
4 " % &')*+
sx
jq
-k,kspm
k,ktnm
j,nok
k,kokk
J'"=7 J7 " &
Z /%: 4 &'4
qx
q
-k,kmps
k,kmns
j,mjp
k,kekn
3." /$ L D4. $7 " d $*
jkx
jn
-k,ktee
k,kpks
j,ose
k,kmmp
3." /$ L $ SLF y$! #P4 M$%
jjx
`k/tj
n/eq
1%
The Second Conference on Electronic City
"1
0'1 /$
%
1%
-. /$
K
1%
VA
352
!K 3L< "f* " «[ 2#@ "R» 6` 8
am(
,
U
4 j=3 * X$ x( 1 1d P'
&R j6 c"f j6 3L< 8#f * ` &
-( !/ L#4 MD * 4 !
@ 2
#! S -
.
, R [€] .
2@ l
!*m; G6
2+,
@ K( `
@ 8 !K ,+- !J «-$ H( !m(
,
»
.[7] 2- 9 c"f j6 3$ -$ `
3$' 301 2./ : -
45 6"7" 28
am(
,
"R UL( * J( I!*m; P LO
&
R
-; * 51 2#4 !m(
,
8*( * UKO &45N
,
8
.
D,9
am(
,
!2
4 I!*m; P* LO !2
UL(*J(
!
9 R UL( * J( * 2+,
LO 8
**
.
am(
,
P
R
8"( * "R UL( * J(
2!S U
4 8 am(
,
P
&34
U
4 U6 ( &™R j6 * ` !K U@)
-$ * ( c"f j6 * ` !-() 2
'" ]6 G& 0 V > :(=) SWOT j
!m(
,
8*( «$9 ŠL9
:(» 1
9 z :( 8
.
a !IE
R / 9 ¦ cL,E !IE * :
LK
" * :( 8
.
* am(
,
U
4 * &
,
Z# #4 * 1 EFAS / EFE :(
.@ 2
* am(
,
U
4 * &
,
Z# The Second Conference on Electronic City
-@ am(
,
"R LO 8
!UL( 6` 8
-@ a*,G
&9 "( 2
7[ 6`
IE matrix <?= 0= > -
2
6
* 1 IFAS / IFE :(
.[7] @
!:( * &
,
Z# 1 8
$( R ] ( 7 2 * * * U
4 (]) ?*$ 1 :( 8
!9 8
. !
9 2@ 2
I#
353
.[[] !/ X
cL,E % X -; V* 2+,
.
, R * UL(
<«&» 7" ;33$ 3$' 301 5+ 9-
SWOT analysis matrix
* !K ,P% =6 SWOT ? !1 % 1 L9
!&R * !c"f $9 !-(
2#4 !m(
,
* !"R G
- nE(
.[7] &K L1 U
4 !:( UKO ‹, X#$ 6` -@ am(
,
"R $9 * L9
am(
,
-@ a*,G
&9 "( * 6,
= -( 7[
* 8"( 2@ f4 (T) # 1 6` 8
. -; / Q, am(
,
P
R
-@ 2/ D( # 8
1 #!
-@ a*,G
&9 "( * 6,
,
7[ 6`
«7[ 6` -@ a*,G
&9» "f* 8
a*,G
&9 am(
,
"f* 8"( % "R 9 2@ nE J (]) ?*$ h
8
51 2#4 !m(
,
-; * 7[ 6` -@
K( `
@ 8 . R ‹; 2#@ am(
,
:C
P™* LO !:(  !G" IE
am(
,
U
4 * &
,
Z# = [/vT U3R «
- * W+O !m(
,
» 1 *
«[&9 ] ?D "(» 8h#! * «
~»
am(
,
U
4 * &
,
Z# = T/[z .[T] I;
*
.4"
1% "1 / v1U
o e/tt
( %jkk % tt/t )
e/tt n/ee
( % tt/t % ee/e )
n/ee j
( % ee/e %k)
I .
II .
III .
e/tt n/ee
( % tt/t % ee/e )
IV .
V .
Σ EFE = e/tn
Σ IFE = n/eq
VI .
n/ee j
( % ee/e %k)
VII .
VIII .
IX .
o e/tt
( % jkk % tt/t )
" ]6 ! 2B V «$B #$%B `/» :(W) &3A i" !,
; &
,
Z# = ŠT/Y[(ES)
( i" !,
; &
,
Z# = +b/Yv(IS)
< ' 3$' > --
SPACE matrix
"R» (34 1 9 - :( 8
"R» * «,R "R» «
1% "R» «#$-(
"K
.«"
(
:C
! * 6 8
.@ (6
* ) «"K (» * «
6
* !2
Z# = Š7/Tv(ES-FS axis)
&3A» $9 " * * (#4 * ) «,R J»
#4
SPACE am(
,
P
R
* "R :( Q(( 8
,- / -( P! :( 8
2; V* U
4 !:( I; 1 m(
,
L
4
R 2+,
* $( 2@ $9 * L9
.
M` am(
,
P
R
8"( * "R %
.
2/ ([) #
1 / 8 S # * 2@ 3 #™ 1 6 ?O * (ŠT,Y[) ; e ,3= &K 1 ,"K (Š[,zb) ,R J * (+7,]€) G % (+b,Yv) @
.
R L` "f* 3= :( 8
2; G
"3( ,
G
.
2@ P
R
/ - !H, #™ 1 6 3
( i" !,
; &
,
Z# = +7/]€(FS)
G
J i" !,
; &
,
Z# = Š[/bz(CA)
,R
354
The Second Conference on Electronic City
* !2
Z# = +\/zT(CA-IS axis)
* «G (» L9
" * J :( 8
!
!m(
,
» ! ( P' `
@ 8 - J # 8
1 #! * 8
* «?D "(» «
"(» «
~» «,R
a*,G
&9 "( % -( 7[ 6` -@
.[T] $
«1 U(»
.
, R «,R "R» 6` 8
-@
SPACE Matrix j '" ]6 !/0 XV 69O V $/A :() -$ 1 =
:( 8
2+,
C- Lƒ=
2m* @ $( * 9 = !m(
,
8*(
The Second Conference on Electronic City
.[[] #4 L1 !m(
,
8*( * @ , 1 ; A3B0 :@ C D 4 E= 6"7"
* @ * * * U
4 1 / :;
?*
$ UKO am(
,
U
4 #( "( 1 / J#( L1< !/ L1 U
4 MN 8
* 2@ * $9 U
4 (
!:() UL(*J( K59
8
.[7] !m(
,
)E,
* -; @ 2
8*( -$ !/ M+L( * UL( G * 2 = L9
* &™R j6 !K &
-( :(» G
2+,
-$ !2
@ U e ,3= !m(
,
«am(
,
U
4 M+L( :(» / ( 1 «c"f j6
2@ -; am(
,
U
4 K59 * * ,- -(
:( 8
#@ (v) ?*$ .; P
J
.
.
2@ 2
I#
am(
,
U
4 K59 - -( % 8
U
4 a ! 1=G :; :( 8
2; U
4 U
4 8
M+L( P! * UL( G- -$
9 j ?L !/ 8,@ * - am(
,
, 4f !2* L9
* $9 am(
,
@ UKO % !m(
,
!/ a ! R5( U
J , UKO 4f !2* (v) ?*$ .
2@
.[7]
J#, G*
!1 )™ i*O !/ ¦1 * 2@ 1
.
2@
355
* 2 J1#, !3!
8
8*( LO 8
!UL(*J(
8*( * L1 am(
,
U
4 M+L( N D,9
9 , C- J !3!
4# * , &K R59 * 39 u
- !m(
,
.
!
9
&R * @ «&
» UL( ? !IE 8(U -$ 2m* !m(
,
I!*m; P 89/ Q(( 8
.[7] 9 UL(*J( ( * &*kR
7[ 6` -@ a*,G
&9 l
"( * 6,
P
* #,= U"( J I!*m; LO 8
8
TOWS :( am(
,
U
4 M+L( a#1 -(
2@ P
7[ 6` -@ @
* -@ 2*
2@ l
(€) ?*$ !/ _@ * - - * 2@ 8*(
"R 8"( * U
4 ‹, $( 8h#! .
.
«K Šc"f !3!
» ,@ UO
am(
,
2#4 IE G * 2 9 2m* #™ !
#=5" &'&=4 <5"$ " je -> 3." /$ *41 35=4 1% 9P 1| ; TOWS g5 : (t) ["$A
/012 ,-.
WT &'K'
j /x
n /x
.
.
.
n /x
ST &'K'
j /w
n /w
.
.
.
n /w
t"ji :" &'S5! " .1.2 &'STL .ji
e"ni :( ( S55$ &'S5! .ni
" jj"mCsCjki :
J " &'STL .ei
[t/]
jni " oi :J'"=7 " % &'STL .mi
jm"pCjei :$."( S41 " [K-4 .oi
jo"qi :45 " @L &'STL .ti
jti :3." /$ &'STL .pi
j/ :.1.2 &'S5"$ .j/
o"nCm/ :/
S5"$ .n/
p"e/ : &'S5"$ .e/
q"s/ :$."( @L " % &'S5"$ .m/
jk/ :1% /. &'S5"$ .o/
,"
SO &'K'
j iw
n iw
.
.
.
n iw
+
WO &'K'
j ix
n ix
.
.
.
n ix
.4"; 1%
The Second Conference on Electronic City
)*+ ,-.
Cn"jx :4 &
V.1 " ')*+ .jx :4 $
5$ " ( S5! .jw
[pw]
jw .4"
1%
:4 /%: &
"L $!" )*+ .nx
mw :&
QLM. @L &' .nw
[ew] Cm"ex
tw " ow :&
QLSI4 @L &' .ew
ox : &')*+ .ex
sw :3." /$ &' .mw
" p"tx :.. V; &')*+ .mx
[nw]
q"sx :J'"=7 " %: &')*+ .ox
:3." /$ )*+ .tx
jj"jkx
356
" ]6 o ! 2B 4 : (^) niw
54 /$ 1. d'L ; «b
c5 &( 3." /$» " «3." (» 9- S(A S!
$."( ; &( /$ #$'
&'(.
m"ew
o"n"ji
eiw
95: 'Z P / - 5 " .1.2 V.1 VL
0$! " &
( /
#1! *41 S(A Y
S4N; <1~ " '(. S5! D " .&
jw
n"j/
n"ji
j/w
T% *41 5 U5 " $."( ; &( 3." /$ (.5 [7) d- ; iT Q M$%
&>4" " S5$'
(-> ?>4 &( 3." /$ L |.)
mw
[pw]
m/
n/w
&'4 ; A1 ;) .6' L " 6'L &'Y1Z /. 1. d'L " 1% < L /Q(U " 'S45 *41
(1A1
ew
[pw]
o"m/
e/w
&'(. <1~ ; 6'' " .&
95: C " 21-! ; &
1 S4! " 1A1 V.1 8' 5 VL
S(A Y
4N;
nx
ni
ix
j
i$' " L5M|. Cu'' &67 " 3." /$ *41 &K'
S(A .4 (. 35 J " @1 <*
&
(
m"n"jx
n"ji
ix
n
$!" <5 S51- " &
( /:K
" /%: &
"L $!" % )*\ ; U 1% VL
nx
jw
ix
e
" V; S5"$ ; A1 ;) 1A1 J &'STL #P4 ; &( 3." /$ *41 5A /% &
"
(..
m"ex
ei
ix
m
&
Z " %: &'4 VL
1| ; &
( J'"=7 &'S*L " 4 *41
ox
mi
ix
o
41 . 1 5QL &\L $! 5 HRI ; -> ?>4 &
( 3." /$ L $* 85QL
&
(
tx
[pw]
ew " ti
tix
S
J &'STL 54 " S4N; &'(. &'S5! #P4 ; CA
&
54 " &
K% ` V; DA
ex
e/
j"ei
ix
p
4 V; 1K " A
&'S5"$ ; A1 ; C5A T% ; "
" " d- &
54 M$%
m"ex
e"n/
/x
j
: «&1 /X» &=4 WI.
41 /$ " 1 MU. <J7 ["
/1 ; &( 3." /$ &'.4 U5
$ 5Q65A &* ;
&
(
; A1 ;
VA
" '$5$(
')*+
/x
n
The Second Conference on Electronic City
m"nw
[ew]
pi
357
WT9,"0'12"3
&
( *L 3." /$ L " [7) 3." /$ &
( *L &'S;2 #P4 y$!
#$ - ." 4 ; 1 'Z 4 " &
5A 5'#1! /$ S(A (-> ?>4 (&
* " &4( #1! #=51;) S4
WO 9 + 0'1 2"3
jiw
ST 9 ," -. 2"3
2"3 5
jw
n"ji
SO 9 + -. 2"3
6*"
72"3 8
&
( &K'
&'.; " i$' # «je -> &( 3." /$ *41 " -4» 2
2"3 !4
&=4 G
"( -$ 1 EA
&
R
* ™ $ $( $* R -( -@ ! u° a*,G
&9
8
([) ?*$ $9 U
4 :( * MN 6( =#! ( 
,
8Gƒ= * !- $( * #O ! 1 @ j3,
!
-@ , ?56,
* &
,9
ˆ+( O
nE@ * -@ 5
@) -( -@ @
* !/ 2™ 6G !
( * R59 2- * MN
* ?36,
I
J
* *J
* u=O
2
#! (
-@
8
(X * (A{ !P KD9 IE 1
a*,G
&9 "( 3 *-@ !,
9
J MN !
-@ ( @ K( G .#; 2
#@ !
-@ $9 2!S U
4 8,#-
!I!*m;» QGR * 9 2m* am(
,
@ k,R
.*
9 am(
,
U
4 @ P
R
«
*-@ #! * 1 , P4 cL,E !
J
a#1 am(
,
U
4 8
M+L( * 2#
) ,
* , U3R &
‚
E,
9 9 !3!
!m(
,
8*(
* P-
$* * (#4 IE &
MN * DE@ &K
.#
* MN !
-@ !Gƒ= * &
,9
*
2
U
4 8(2#4 G X 8,@
,9
+,-* '% $% + '$ +.$%& '*$%& #"
29 ' '234 2&53 67 !/0 1/
."; '8 '$& +$%& 'NO : '!/0 // +M 7 '// #=
.";Q '$H67 80O 7 ' 'F IJ +,P
'!/0 // $4 +
p j '>%/ +$p // 'H #
80O 7 ' 'X, IJ ' '1/ ',P '$&
.";Q '$H67
2B 4 >/ + 'O0 #L
D] /O '" ]6 # !
AM GH9 'GA$7K _K $/6 $6
.";^ ' 2P X%& * #$5
2B N M + 'O0 #W
`T6 >-6O ' ' ! 2B A CG $% 8/ >?a T M // $%%>
.";^ 'M //
// ! $2B + 'O0 #Q
Xc `T6 > ' '8J 6A '2. +
.";^ '! !/0 e& $/A $/6 » ' 'O0 #^
// $%%> `T6 >-6O '« ! 2B
.";^ > ' '(ICTM 2009) 234 2&53 67
8- RapidBI Ltd., PEST/PESTLE Analysis Tool & Template,
RapidBI website (http://www.rapidbi.com), 2008.
.@
(b) ?*$ $9 U
4 :( "G` 8h#!
!
-@ @
8Gƒ= #O * $( 1 / 8
"( -$ • !9 2- MN
N3(
3@ * 3 j`9 2m) a*,G
&9
Z*@ J#! !
-@ !?(;) 2
* (C
MN x` -@ a*,G
&9 ( 1 .* #@ MN !
-@ &™R j6 8(C-
&9 3 L"( * Z( * ?O 84 ™
1
; C1 "( 8h#! * !
-@ !?(;)
&9 ( (9 } 01
O 2+,
P4 * Q
* ! #,= ; P4 2
#! -@ a*,G
a*,G
&9 "( -$ G X 3#1
3#1 * !*m; ,9 c"f 2
#! MN !
-@
!* * !c"f 8(2#4 MR / * &45N
.* #@ MN !
-@
@ j3,
8
am(
,
U
4 L#4 Z# "R am(
,
–G 6` -@ L1 N 1
.
R !&R c"f j6 3L< * &
-( !K 3L<
«c"fŠK !m(
,
» $
( e (#4 G
c"f j6 3$ -$ !K ,+- !J
.# 2+,
358
The Second Conference on Electronic City