Main Round CSUOnline
Campaign
DIVISION OR SCHOOL
Advertising
2015
DIVISION OR SCHOOL
Advertising
2015
DIVISION OR SCHOOL
Advertising
2015
DIVISION OR SCHOOL
Advertising
2015
The Insight
Transforming your career, whether you’re trying to get a
promotion or switch to something entirely different, can often
seem like a big change. It’s not always clear how to go about it
or how to fit it into the rest of your life.
DIVISION OR SCHOOL
Advertising
2015
CSUOnline can help you think again
As Australia’s most experienced online university,
CSU Online offers you the options and flexibility to help you think again.
DIVISION OR SCHOOL
Advertising
2015
DIVISION OR SCHOOL
Advertising
2015
DIVISION OR SCHOOL
Advertising
2015
Media Plan Highlights
Activities include:
•Television campaign on Foxtel nationally
• Radio campaign on Nova in Sydney & Melbourne
• Homepage takeover SMH & The Age week of launch
• Major digital display & video link campaign including mobile & social
• Search campaign focusing on “online study” keywords
• Digital screens throughout Sydney & Melbourne metro – cross tracks,
cafes and shopping centres
• Bus supersides and metrosides – Sydney metro and campus centres
• Pop-up kiosk and interactive digital screens throughout a number of
Westfield centres
• Publicity plan to support online study key messages
DIVISION OR SCHOOL
Advertising
2015
Media Plan Highlights
New approach to buying media through programmatic media buying
which ensures all media is measurable, connected and we can link back
audience views directly to enquiries and applications.
DIVISION OR SCHOOL
Advertising
2015
TVC’s x 2 (30 sec & 15 sec)
DIVISION OR SCHOOL
Advertising
2015
Alumni testimonials
DIVISION OR SCHOOL
Advertising
2015
Radio
DIVISION OR SCHOOL
Advertising
2015
Digital Out of Home
DIVISION OR SCHOOL
Advertising
2015
Digital Out of Home
DIVISION OR SCHOOL
Advertising
2015
Digital Out of Home
DIVISION OR SCHOOL
Advertising
2015
Digital Banners
DIVISION OR SCHOOL
Advertising
2015
Campus City Buses
DIVISION OR SCHOOL
Advertising
2015
Digital Banners
DIVISION OR SCHOOL
Advertising
2015
DIVISION OR SCHOOL
Advertising
2015