AQAALevelBusiness
Year1(AS)
MultipleChoiceQuestionTestBank
_____________________________________________
3.3DECISION-MAKINGTOIMPROVEMARKETING
PERFORMANCE
MCQTest1
ThisMCQtestcontains15questionscoveringthespecification
contentfor3.3Decision-makingtoImproveMarketingPerformance.
Thequestionsaredrawnfromthefullteachingcontentofthissectionofthe
specification.
3.3DECISION-MAKINGTOIMPROVEMARKETINGPERFORMANCE:MCQTEST1
Instructions:
• There are 15 questions in this test
• Your teacher will determine how long you have to complete this test and under what
conditions
• Only one answer per question is allowed.
• For each answer completely fill in the circle alongside the appropriate answer.
• If you want to change your answer you must cross out your original answer.
• If you wish to return to an answer previously crossed out, ring the answer you now wish to
select.
0 1
Marketingobjectivesconcernedwithafirm'ssizearenormallymeasuredintermsof:
A Marketshareandcashflow
5
B Profitandcashflow
5
C Salesandmarketshare
5
D Brandloyaltyandcustomerservice
5
0 2
A Stablemarketshares
5
B Rapidtechnologicalchange
5
C Consistentlylowmarketgrowth
5
D Highlevelsofcustomerloyalty
5
0 3
A Ittakestimetocollectandanalysetherawdata
5
B Surveyrespondentsoftendonotunderstandthequestions
5
C Itcanbeout-of-dateornotdirectlyrelevant
5
D Secondaryresearchissubjecttosamplebias
5
1mark
Whichoftheseconditionsinamarketorindustrywouldmakeithardertosetrealistic
marketingobjectives?
1mark
Acommondrawbackofusingsecondarymarketingresearchisthat:
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3.3DECISION-MAKINGTOIMPROVEMARKETINGPERFORMANCE:MCQTEST1
0 4
Whichofthefollowingisareasonwhysamplingisusedforprimarymarketingresearch?
A Itismorecostlytosurveyjustasample
5
B Withoutasample,theresearchresultsareinvalid
5
C Itisillegaltosurveyeveryoneinatargetmarket
5
D Agoodsamplecanrepresentthewholepopulation
5
0 5
A Confidenceinterval
5
B Positivecorrelation
5
C Lineofbestfit
5
D Regressioncoefficient
5
0 6
A Positivecorrelation
5
B Strongcorrelation
5
C Negativecorrelation
5
D Weakcorrelation
5
0 7
1mark
Thepercentageprobabilitythatanestimatedrangeofpossiblevaluesinfactincludesthe
actualvaluebeingestimatedisknownasthe:
1mark
Whatkindofcorrelationwouldbemostusefulifabusinesswishestousetheconceptto
helpproducemorereliablemarketingforecasts?
1mark
Basedonthemarketdatacontainedinthetablebelow,whatistheforecastmarketsizein
2016ifthemarketsizein2014was£6,000,000?
Year
Index(2014=100)
2014(Actual)
100(Actual)
2015(Actual)
106(Actual)
2016(Forecast)
117(Forecast)
5
A £6,600,000
5 B £7,020,000
C £6,540,000
5
D £4,980,000
5
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1mark
3.3DECISION-MAKINGTOIMPROVEMARKETINGPERFORMANCE:MCQTEST1
0 8
BusinessXhasamarketshareof24%inamarketwheretotalsalesare£8,000,000per
year.Ifthemarketgrowsby10%nextyearbutBusinessXsalesstaythesame,whatwillits
newmarketsharebe?
5 A 21.8%
B 22.6%
5
C 18.2%
5
D 25.6%
5
0 9
A Onlineadvertising
5
B Sponsorship
5
C Publicrelations
5
D Personalselling
5
1 0
A Introduction/launch
5
B Growth
5
C Maturity
5
D Decline
5
1 1
A Lowerunitcosts
5
B Increasedcompetition
5
C Highercustomerloyalty
5
D Lowergrossprofitmargins
5
1mark
Whichofthesemethodsofpromotionmainlyinvolvesface-to-facecommunicationwith
customers?
1mark
Thecashflowsfromaproductaremostlikelytobenegativeduringwhichphaseofthe
productlifecycle?
1mark
Alikelybenefitofabusinessachievingsuccessfulproductdifferentiationis:
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1mark
3.3DECISION-MAKINGTOIMPROVEMARKETINGPERFORMANCE:MCQTEST1
1 2
Thefollowingareallexamplesofdemographicmarketsegmentationexceptwhichone?
A Gender
5
B Age
5
C Ethnicity
5
D Frequencyofuse
5
1 3
A Demanddecreasesby1.6%
5
B Demandincreasesby8%
5
C Demanddecreasesby5%
5
D Demanddecreasesby8%
5
1 4
A Sellingprice+marketdemand
5
B Shareprice+marketshare
5
C Marketprofits+cashflow
5
D Marketshare+marketgrowth
5
1 5
A Establishedproductatthematurestageofitslifecycle
5
B Newproductwithuniquefeatures
5
C Productthatcanbebulkbought
5
D Productattractivetoprice-consciouscustomers
5
1mark
Abusinesshasasingleproductwhichitbelieveshasapriceelasticityofdemandof-1.6.If
thebusinessdecidestoincreasethesellingpriceoftheproductby5%thelikelyeffectis:
1mark
WhatvariablesdoestheBostonMatrixanalyse?
1mark
Whichoftheseproductswouldbemostlikelytobenefitfromapriceskimmingstrategy?
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1mark
3.3DECISION-MAKINGTOIMPROVEMARKETINGPERFORMANCE:MCQTEST1
ANSWERSTOTHISMCQTEST
Q
CORRECT
1
2
3
4
5
6
7
C
B
C
D
A
B
B
8
9
10
11
12
13
14
15
A
D
A
C
D
D
D
B
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