Team #
Week #2
Insert
picture
EL name
(Entrepreneur Lead)
Insert
picture
AL name
(Academic Lead)
Insert
picture
Mentor name
(Mentor)
Interviews Completed This Week: [insert number]
Business Hypotheses
• Who is my customer?
• What is my product?
• Why will my customer buy my product?
Team #
Lessons Learned
Hypothesis:
• What did you think prior to starting the interviews?
• What were you testing?
Experiment:
• What did you do to test your hypothesis?
• What key questions did you ask in your interviews?
Results:
• What did you find?
• Include a direct customer quote if it is illustrative of what you
learned.
Iterate:
• What are you going to do next?
• Who will you interview? What do you hope to learn?
Team #
Business Model Canvas
Revise to reflect what you
learned this week:
• What customer need are
we satisfying or what
customer problem are
we solving?
• What value to we deliver
to the customer?
• Why will the customer
choose our product/
technology over others?
Pick one segment and
focus. Revise to reflect what
you learned:
• Who does our
technology create value
for?
• What are their
demographic
characteristics?
• What traits do they have
in common?