Name:
Date:
Marketing Mix Crossword Pricing Basics
1
C
2
3
P
L
R
5
E
O
S
S
L
E
A
4
D
S
L
A
S
T
E
R
K
I
M M
I
N
G
L
O
G
I
C
A
L
D
L
E
E
T
R
A
T
I
O
I
I
C
M
-
I
P
U
L
R
M
U
I
S
C
I
T
6
Y
S
C
7
P
S
Y
C
H
O
U
8
B
U
N
T
E
I
9
P
E
N
N
G
ACROSS
DOWN
3. Where a product is sold for less than its cost
in order to attract customers into a store to
buy it
5. A measure of how sensitive demand for a
product is in response to a change in price
6. Price ______. Charging a higher price to
benefit from customers who want a new
product first
7. The use of prices like £9.99 instead of £10 to
give the impression of better value
8. Where a business sets a price by combining
several products in the same package
9. _________ pricing. Setting a low price to
gain a higher share of a market
1. Method of setting a price based on the costs
of production (4-4)
Copyright tutor2u 2010/11
2. _______ pricing: charging a high price where
there the product is unique
4. Offering specially reduced prices to
encourage demand - e.g. to dispose of
slow-moving stocks
7. How much customers pay when they buy
goods and services
www.tutor2u.net