Matakuliah
Hotel
Tahun
: V0222 - Penjualan dan Pemasaran
: 2009 - 2010
Questions
Week 1 Ch1
Week 1 Ch 2
Questions Week 1 Ch1
1.What is Marketing ?
2.Explain about Marketing Management
Philosophies !
3.Mention the importance of Marketing and the
future of Marketing !
Bina Nusantara University
3
Questions Week 1 Ch 2
1. Explain about Characteristic of Service Marketing !
2. Mention and explain about three types of Marketing in
Service Industries !
3. Draw an example of The Servuction Model !
Bina Nusantara University
4