Matakuliah
Tahun
: U0574 / DIGITAL COMPOSITING I
: 2008
Short bumper designing
Pertemuan 09
30” Bumper
Referencing
• Provide any bumper for reference
• Find related bumper for the project
• Understanding your product
• !! Target audience !! Clearly defined
3
Bina Nusantara
30” Bumper
Product research
• Find any information about your product
• Find related bumper for the project
• Understanding your product
• !! Target audience !! Must be defined clearly
4
Bina Nusantara
30” Bumper
Product research
• Take a look previous product
• Find out previous advertisement/bumper
• Find any competitors and possibilities
5
Bina Nusantara
30” Bumper
Competitor studies
• How they do the treatment/present the product
• What is their weakness/features
• Who is their target audience
• When they launched the product
• Where they launched the product
• Why this product needed
6
Bina Nusantara
30” Bumper
Visual style
• Find the appropriate visual style of your design
• Make your spot different with the existing
• Make your spot interesting
• Make sure the message is clear
7
Bina Nusantara
30” Bumper
Motion study
• How to present the product with nice motion
• Find appropriate motion that suitable for your
product
• Make sure the style and motion are inline
• Give a wow effect for your spot
8
Bina Nusantara