Matakuliah : U0094/Color Theory
Tahun
: 2008
Introduction to Color
Pertemuan 1 s.d 2
Color is a property of lights
The degree of lightness & darkness make differences
of an object from its environment.
It shows an natural (original color) or dramatic
(pigment color) effect.
Color is an important part (its attributes, dimensions,
harmonies, & phenomena) of the artist’s, architect’s, &
designer’s knowledge.
Color effects the viewer’s attitudes & responses to
objects, visual messages, & environments. Through
colors, viewer response can be manipulated & directed.
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As a Graphic Designer, color is 1 of the communication
basic. Using a good & right color helps to deliver the
message to costumer.
“To create a combination
of
hue, tints, and shades is
a main
purpose of learning
this class.”
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Learning color means play with:
1. Rhythm, Gradation
a linear sequence from one to other colors.
2. Contrast
an opposite colors that has an equal tone.
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3. Accent
a different color in a group of one or similar
colors.
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Light : Red, Green, Blue (RGB)
ex: monitor, screen, etc
COLOR
Pigment : Red, Yellow, Blue (RYB)
ex: poster color, water color,
pencil color, marker, etc
Primary colors
Secondary colors
Tertiary colors
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primary colors
Red
hues that are considered absolute
or completely pure ‘cause they
can't be obtained by mixing
red, yellow, blue
Blue
Yellow
secondary colors
R
Orange
Purple
the result of a combination of any 2
pigment primaries in equal proportions
red-blue = purple
Y
B
Green
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red-yellow = orange
yellow-blue = green
tertiary colors
Red
Orange
R
the result of a combination of any
pigment primary & secondary in equal
proportions
Red
Purple
O
P
Purple
Blue
Orange
Yellow
Y
Yellow
Green
B
G
Green
Blue
red-orange
orange-yellow
yellow-green
green-blue
purple-blue
red-purple
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Color Wheel
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Color Vocabulary
 spectrum color
 additive color
 subtractive color
additive colors
 hue
 chroma | saturation =
intensity of hue
 value
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subtractive colors
 achromatic color
 analogous color
 chromatic color
 complementary color
monochromatic
 split complementary color
polychromatic
 tint
 vivid color
 tone
 light color
 shade
 dull color
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analogous color
complementary color
split complementary color
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Three basic elements are required for
an appreciation of color:
a light source,
an object, &
a viewer.
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