Matakuliah : U0094/Color Theory
Tahun
: 2008
Recoloring Packaging 2
Pertemuan 15 s.d 16
Introduction
For truly effective marketing, package colors
must satisfy a “wish fulfillment”. When the
products promise of cool refreshment, the
package should be an icy blue, green or bluegreen.
Each color family conveys specific moods that
become part of the symbology that is critical
in marketing the product.
Bina Nusantara
Color on food & beverage package
Red | Pink
Bright red & pink  for biscuit, cookie, candy | bubble gum,
soft drink/soda, ice cream, chocolate. Dark red | maroon  for
coffee, tea, cookies, soda.
Pink & light pink  for milk,
syrup.
Yellow
Bright yellow  candy | bubble gum, chocolate, juice,
soda.
Light yellow  for milk, syrup.
Bina Nusantara
Color on food & beverage package
Orange
Bright orange  for soft drink/soda, candy,
chocolate, ice cream, syrup, juice.
Dark orange  for coffee, tea, cookies, chocolate.
Light orange  for milk.
Purple
Bright purple  for soft drink /soda, candy |
bubble gum,
ice cream.
Dark purple  for tea, syrup, cookies, chocolate,
juice
Light
purple  for milk.
Bina Nusantara
Color on food & beverage package
Green
Bright green  for soft drink/soda, candy, chocolate, ice
cream, syrup, juice.
Dark green
 for tea, cookies, chocolate, chips. Light green  for milk,
ice cream.
Blue
Bright blue  for soft drink/soda, candy | bubble gum, ice
cream, tea, cookies, chocolate.
Dark blue  for cookies,
soft drink/soda, juice, ice
cream, candy.
Light blue  for milk, candy |
mint flavor, water, soda,
chips, chocolate, ice cream.
Bina Nusantara
Color on food & beverage package
Same color can be used for many
different products, and purpose.
Bina Nusantara