Matakuliah : U0094/Color Theory
Tahun
: 2008
Corporate Color 2
Pertemuan 21 s.d 22
Emotion Color Chart
Black
strong, powerful, credible, precise, definite, professional
Suggested
Uses
corporate, financial, fashion,
construction, manufacturing, cosmetics,
mining, oil, marketing, trades
Red
hungry, exciting, urgent, dangerous, sexy, romantic, evocative,
advertising, design, warming
Suggested
Uses
food, clothing, fashion, cosmetics, real
estate, entertainment, health care,
emergency services, hospitality,
marketing, PR, sport
Green
nurturing, natural, organic, calm, youthful, instructional, education,
adventurous, ecological
Suggested
Uses
Bina Nusantara
medical, scientific, governmental,
recruitment, HR, tourism, eco-business
Emotion Color Chart
Blue
credible, powerful, calming, clean, focused, medical, professional,
judicial
Suggested
Uses
medical, dental, scientific, utility
services, governmental, health care, IT,
technological, recruitment, trades,
podiatry, law
Orange
fruitful, creative, dynamic, energetic, youthful, expressive,
childlike, innocent, enthusiastic
Suggested
Uses
childcare, food, entertainment,
education, recruitment, sport
Yellow
nurturing, natural, organic, calm, youthful, instructional,
education, adventurous, ecological
Suggested
Uses
Bina Nusantara
medical, scientific, governmental,
recruitment, HR, tourism, eco-business
Emotion Color Chart
Purple
spiritual, sensual, metaphysical, mysterious, magical, religious,
evocative, senses, healing
Suggested
Uses
body, mind and soul, podiatry, crystals,
astrology, tarot, aromatherapy, massage,
yoga
Brown
nurturing, historical, retrospective, safe, financial, traditional,
conservative, reliable
Suggested
Uses
mining, construction, veterinary, financial,
real estate
White
clinical, clean, medicinal, clear, pure, spacious, simple
Suggested
Uses
Bina Nusantara
medical, dental, scientific
Color identifies a product or a company,
as well as the quality of the merchandise
and much more. The right color is indeed
worth a thousand words.
Bina Nusantara