Matakuliah : U0094/Color Theory
Tahun
: 2008
Corporate Color 3 & 4
Pertemuan 23 s.d 26
Product & Corporate Color
Color has become so integral to
marketing that nothing can be left to
whimsy. Marketing research indicates
that over 80% of visual information is
related to color. In other words, color
conveys information.
It identifies a product or a company, as
well as the quality of the merchandise
and much more. The right color is
indeed worth a thousand words.
Bina Nusantara
Product & Corporate Color
In fact, colors must function successfully on four levels
simultaneously:
1. Colors must convey an appropriate
message about the product or
service - and it must do so with
demographics in mind.
2. Color combinations must be
harmonious. Whether the colors are
dynamic or subdued hues, they must
work in
sync with each other and create
an attractive
effect.
Bina Nusantara
Product & Corporate Color
3. Colors must function visually for
the intended effect. As a scientific
component of vision, color immediately
affects
the mechanisms of the human
eye. Some
colors pop out, others
recede.
Bina Nusantara
Color & the Pharmaceutical Industry
Competition in the pharmaceutical
industry is robust. The shift in priorities
toward marketing, means that color is
now a critical component of brand
development and product identity. This
requires that the colors must be
researched and tested, a little like the
drugs themselves.
Bina Nusantara
Your corporate identity, your image, your
brand, is much more than a logo and a tagline.
Actually, it's a foundation for all of your
future marketing activities, creating
familiarity and recognition among your
audience, communicating your company's
ideals, separating you from your competition.
And like any foundation, if it's weak, none of
the marketing activities you build on top of it
will be strong.
Bina Nusantara