Matakuliah : U0094/Color Theory
Tahun
: 2008
Recoloring Packaging 1
Pertemuan 13 s.d 14
Introduction
Packaging design is a branch of graphic design, & it is
all about creating a feel around a product.
The packaging effectively is the product:
is inside the box may differ only
from rival offerings.
what
marginally
But outwards appearance bespeaks unique qualities &
value that are consider to persuade a target audience.
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Color on food & beverage package
Colors’ package for biscuits, cookies, chips,
crackers, etc., usually use red-yellowish, and
also representative colors for create the taste
/ flavor, or inside the food.
Bright colors [orange, yellow, purple, red,
green, cyan, magenta] are the perfect colors
to persuade kids to buy candies.
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Color on food & beverage package
Fresh, sweet, tasty, nutritious, appetite, cute,
fun, eye catching, easy to find.. can be seen
directly from this kind of color combination.
Brownies are mostly applied for cocoa
products. Then reddish come as a supplement.
Bright colors have been chosen to create the
variation of flavor or taste image inside the
product, lately.
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Color on food & beverage package
Dark brownies & red were picked as basic color
combination to represent a coffee. According
to the alternate of flavors, the color comb.
have been created, widely  brown-green,
brown-yellow, brown-orange,…
Green, brown, or natural colors aren’t favorite
colors anymore to create tea packages.
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Color on food & beverage package
The variant of spices was used to produce unique
tastes. Also the color varieties was created to flavor
representation.
Colors of freshness, fun, cheerful (tropical), juicy,
fruits color, are still be basic combination for juice
pack. Lately, based on “cool” conception -sense of
water, symbol of a life, refreshing, cold- bluish, cyan
become a new color combination.
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Color on beauty care package
Beauty care products for skins cleansing
basically use light / pastel colors to give a soft
effect-no scratch skin, light, & hygienic. It
different in lips and nails color. Starts by using
natural color for represent feminine/sexy;
pink, light pink, redies, maroon, then come out
unique colors to follow mode or trend, such as
brownies, black, blue, golden, silver, etc.
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Color on beauty care package
Other beauty care products such as a shampoo,
oral care, deodorant, soap, sanitary pads have
a lot of developing, changes, & increasing
formula, ingredient, colors.
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Color on house keeping package
The changing of colors code spreads out to
many things include house keeping. Beginning
by using light colors to express the softness,
hygienist, then move on to use bright colors,
follows by the multy function, using natural
aroma as a perfume (flowers & fruits).
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Color on house keeping package
Color can be used to get consumer’s attention 
persuade.
Knowing the purpose of using a color is the most
important to deliver the product’s messages.
Repeating a color too many times can create a
distraction or dilution of attention.
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