Matakuliah : U0094/Color Theory
Tahun
: 2008
Recoloring Packaging 3
Pertemuan 17 s.d 18
Color on beauty care package
Red | Pink
Bright red & pink  for lips, nails, sanitary pad.
Dark
red |maroon  for lips, nails, blush on.
Pink & light
pink  for lips, nails, powder, blush on, sanitary pad, body
soap, eye shadow,
deodorant, perfume.
Yellow
Bright yellow  powder, perfume, body soap.
yellow  for body soap, powder, body lotion.
Bina Nusantara
Light
Color on beauty care package
Orange
Bright orange  for shampoo, perfume, oral care,
lips, nail, blush on, sanitary pad.
Light
orange  for powder, body soap, perfume,
lips, blush
on, body lotion, eye shadow.
Purple
Bina Nusantara
Bright purple  for perfume, powder, body soap,
body lotion, shampoo.
Dark
purple  for shampoo, perfume, lips, eye
shadow
Light purple  for sanitary pad, perfume, nail,
body soap, body lotion, shampoo, powder
Color on food & beverage package
Green
Bright green  after cologne, shampoo,perfume,
oral care, deodorant.
Dark
green  shampoo, perfume.
Light green
 powder, body lotion, perfume, eye
shadow, nails
Blue
Bina Nusantara
Bright blue  powder, deodorant, oral care, sanitary pad,
perfume.
Dark
blue  deodorant, perfume, body lotion
Light blue 
sanitary pad, oral care, perfume, powder,
deodorant, body
lotion.
Color on house keeping package
Red | Pink
Bright red & pink  for clothes detergent &
softener, floor cleaner.
Pink &
Light pink  for clothes detergent &
softener, floor cleaner, room perfume.
Yellow
Bright yellow  for hand soap, floor cleaner,
clothes detergent, insecticide spray can. Light
yellow  for softener, room refresher.
Bina Nusantara
Color on house keeping package
Orange
Bright orange  for laundry detergent &
softener, floor cleaner, room refresher,
insecticide spray can.
Light
orange  for clothes softener, floor
cleaner,
air freshener
Purple
Bright purple  for floor cleaner, laundry
detergent.
purple  for floor cleaner, softener, air
freshener
Bina Nusantara
Light
Color on house keeping package
Green
Bright green  for clothes detergent & softener, floor
cleaner, air freshener, insecticide spray can. Dark green
 air freshener, floor cleaner.
Light green  for
clothes softener, floor cleaner, air
freshener.
Blue
Bright blue  for floor cleaner, clothes detergent.
Blue  for insecticide spray can, dishes
detergent.
purple  for floor cleaner, softener, air freshener.
Bina Nusantara
Dark
Light
Create a unique combination colors,
to express the product’s characters
and looks different from others.
Bina Nusantara