Matakuliah
Tahun
: Sejarah DKV 2
: 2010
International Typographic Style
Pertemuan 6
International Typographic Style
Gerakan desain Modern asal Swiss paling berpengaruh di abad 20, mengadvokasi
desain grafis yang terstruktur secara matematis dan bernilai ilmiah serta universal,
melanjutkan visi desain Bauhaus. Karena sangat sistematis, gaya ini diadopsi sebagai
format dasar desain Corporate Identity & Sign System di skala internasional.
Josef MullerBrockmann,
Beethoven,
concert poster,
1955
Edouard Hoffmann
& Max Miedinger,
Helvetica typefaces,
1961
3
Sumber gambar: Graphic Style, from Victorian to Postmodern dan A History of Graphic Design
Functional Graphic for Science
Anton Stankowski,
Trademark for
Standard Elektrik Lorenz,
1953
Anton Stankowski,
Cover for Berlin Layout
1971
Sumber gambar: Graphic Style, from Victorian to Postmodern dan A History of Graphic Design
4
International Typographic Style
Josef Muller-Brockmann,
exhibition poster,
1980 (left) & Schutz
das Kind! (Protect the
Child!) poster for the
Swiss automobile club,
1955 (right)
5
Sumber gambar: A History of Graphic Design dan Graphic Style, from Victorian to Postmodern
Corporate Identity
Lester Beall,
identity program for
International Paper
Company, 1960
Sumber gambar: A History of Graphic Design
6
Corporate Identity
Deborah Sussman& Debra Valencia,
design guide for Los Angeles
Olympic, 1983
Robert Miles & Jim Berte,
logo for Los Angeles
Olympic, 1980
7
Sumber gambar: A History of Graphic Design
Sign System
The Jerde
Partnership,
Sussman/Prejza
& Co. and Daniel
Benjamin,
environtmental
graphics & signage
for Los Angeles
Olympic, 1984
Roger Cook &
Don Shanosky,
signage symbol
system for the
U. S. Department
of Transportation,
1974
8
Sumber gambar: A History of Graphic Design