Matakuliah
Tahun
: fotografi 2
: 2010
Pertemuan 12
Advertising Photography
What is commercial photography?
Commercial photography is photographic work done for
commercial purposes, such as for magazine advertising, corporate
publications, brochures, restaurant menus, etc. On a basic level,
commercial photography involves a client that wants to sell or
promote something for which they need photographs taken.
(http://photography.respond.com/content/20126
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• Commercial photographs fall into many categories:
• Photos may be taken of a product a business is trying to sell, such
as a car or a piece of furniture.
• Some businesses, like sports teams or real estate firms, may need
aerial photography to show their stadium or property in an attractive
way.
• Architectural photography may be needed by a commercial builder
or architect.
• Photographs of food are seen everywhere from fast food menus to
ads in culinary magazines.
• And of course, most people are familiar with fashion photography,
which appears in magazines, on billboards, on TV, and many other
places.
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concept
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Why Use Photography In Advertising
It’s A Team Effort
Sample Ads
Working From Layouts
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Pre Planning (Lesson 2)
Space Requirements
Tones And Contrast
Set Building
Props
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