Matakuliah
Tahun
: fotografi 2
: 2010
Pertemuan 13
Final Project Presentation
Ad Campaign
The goal of this assignment is to create a sucessful
advertising campaign or a social interest event
This assignment is structured primarily to demonstrate
students technical ablility to manipulate artifical light and to
create a sell-able advertising of a product or a social
related event
This assignment will be judged by lecturers from different
academic teaching background (DKV , Typo , Desktop Dll)
Bina Nusantara University
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Requirements - Ad Campaign
 Submit the following materials in regard to the assignment
 Presentation (Soft copy)
 - A presentation cd using any presentation software
(Recommended software PPT , Director , Flash) – make sure the presentation is in an executable
format. exe or pps)
 Hard Copy
 - 1 final print of the finished ad
 - 2 applied examples of the ad (Eg. Banners , posters , magazine ads ,
newspaper ads , packaging dll)
Bina Nusantara University
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Contents of project presentation
- Product Selection
- Target market
- Concept
- Research material
- Competitor analysis (visual only)
- Brainstorming & Rough Sketch
Bina Nusantara University
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Contoh Hasil Presentasi
Bina Nusantara University
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Concept
Revealing J’adore elegance and unique side.
I wanted to emphasize that J’adore perfume
different from other perfume, therefore I arranged
Mini perfumes as the background of J’adore.
Target AudIence
Women
Lighting Diagram
Sketch
End Result
Bina Nusantara University
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Bina Nusantara University
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Bina Nusantara University
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Bina Nusantara University
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Bina Nusantara University
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