Matakuliah
Tahun
: fotografi 2
: 2010
Pertemuan 08
Final Project Presentation
Ad Campaign
The goal of this assignment is to create a sucessful
advertising campaign or a social interest event
This assignment is structured primarily to demonstrate
students technical ablility to manipulate artifical light and to
create a sell-able advertising of a product or a social
related event
This assignment will be judged by lecturers from different
academic teaching background (DKV , Typo , Desktop Dll)
Bina Nusantara University
3
Requirements - Ad Campaign
 Submit the following materials in regard to the assignment
 Presentation (Soft copy)
 - A presentation cd using any presentation software
(Recommended software PPT , Director , Flash) – make sure the presentation is in an executable
format. exe or pps)
 Hard Copy
 - 1 final print of the finished ad
 - 2 applied examples of the ad (Eg. Banners , posters , magazine ads ,
newspaper ads , packaging dll)
Bina Nusantara University
4
Contents of project presentation
- Product Selection
- Target market
- Concept
- Research material
- Competitor analysis (visual only)
- Brainstorming & Rough Sketch
Bina Nusantara University
5
Contoh karya mahasiswa.
(Copyright)
Final Project
Fotografi II
(Advertising
Campaign)
Bina Nusantara University
6
Ad Campaign
Ad Campaign
Oleh :
Loren / 03PAU / 0600654193
Ipsum / 03 PAU / 0600656942
7
Product
Selection
Loren ipsum
8
Target
Demography
Loren ipsum
9
Concept
Loren ipsum
Bina Nusantara University
10
Research
Materials
Loren ipsum
Bina Nusantara University
11
Research Kompetitor
12
Visual
Sketch
Loren ipsum
13
Lighting Refrence
14
Assistensi
session
Input dari dosen
15
Visual
Analysis
6 Qualites of light
16
Lighting
Diagram
17
List Of Props
- Loren Ipsum
18
List Of Props
- Loren Ipsum
19
Exposure Data
Shutter Speed :
Aperture
:
Film Asa
:
20
Test Shoot 01
21
Analysis of
Test Shoot 1
- Loren Ipsum
22
Final Output
Original
23
Final Ad
24
Ad application
- Pictures of magazine ad ,
bannes dll
Bina Nusantara University
25