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The Journey to the Cloud
Axel Clauberg, SE Director Solutions & Architectures,
CTO Emerging Markets
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Cloud
Virtualization
Web
Client Server
Minicomputer
Mainframe
1960
1970
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1980
1990
2000
2010
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Software as a Service
Utility Computing
Platform as a Service
Grid Computing
Database as a Service
Application Hosting
Virtualization
Infrastructure as a Service
Storage as a Service
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Source: Wipro
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Application
(SaaS)
Applications at Scale
(End users)
Platform
as a Service
Execution Platforms at Scale
(Developers)
Infrastructure
as a Service
Infrastructure at Scale
(System Administrators)
Enabling
Technology
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Cloud Service Delivery at Scale
Cloud
ServiceCloud
Delivery
at Scale
(Public
/ Private
Providers)
(Public / Private Cloud Providers)
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Public Cloud
Cloud infrastructure made available to
the general public.
Private Cloud
Cloud infrastructure operated solely for
an organization.
Hybrid Cloud
Cloud infrastructure composed of two or
more clouds that interoperate or federate
through technology
Community
Cloud
Cloud infrastructure shared by several
organizations and supporting a specific
community
…and one other
Virtual Private
Cloud
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Cloud services that simulate the private
cloud experience in public cloud
infrastructure
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Google’s data center on the Columbia river, Oregon
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Total 500 Million
Total 35 Billion
Total 50 Billion
Total 500 Billion~
1/10th of a Device per
Person on Earth
5 Devices per
Person on Earth
7 Devices per
Person on Earth
70~ Devices per
Person on Earth
2007
2010
2013
2020
Source: Forrester Research, Cisco IBSG
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Data Centers
Mobile Devices
Data Center
Sensors
Reference: J. Rabaey, “A Brand New Wireless Day,” Keynote Presentation, ASPDAC Jan. 2008
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1 Trillion
1 Million
1 Zettabyte
Connected Devices
Applications
1B Terabytes of Content
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Cloud Computing
Arriving Just in
Time
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Traditional
Data Centers
2000
2005
Cloud Computing
Public or Private
Adoption Curve
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prediction is very difficult, especially if it's about the future.
Niels Bohr
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Gordon Moore
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Adam Smith
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Essential
Infrastructure for
Building Clouds
Solutions for
Deploying Cloud
Services
For customers to
build and operate
public or private
clouds
For customers to
deploy fully-tested,
best-of-breed cloud
services
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Innovation to
Accelerate Use
of Clouds
For users to access
and collaborate
using secure cloud
services
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Content and Applications
Business
Services
Virtual Infrastructure
Consumer
Services
(Compute, Storage, Networking)
On-Demand, At Scale, Multitenant
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Government
Financial
Services
Media
Healthcare
Games
Pharma
Public
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Seamlessly Connected
Securely Accessed
Private
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• Cloud computing is an operational model that arose out of the world
of web applications needing massive, horizontal scale
• It’s already taking off in new web-based companies where the
economics favor a pay-as-you go financial model
• The economics of this has caught the attention of mainstream
businesses
• Service providers are beginning to acknowledge the requirements for
enterprise-class cloud computing
• In the meantime, can the cloud-computing model work in an on-
premise, “private cloud”?
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Complexity Grows With Number of Apps
Corp
Mktg
Finance
Engineering
HR
App
App
App
App
App
App
App
OS
OS
OS
OS
OS
OS
OS
Physical
Server
Physical
Server
Physical
Server
Physical
Server
Physical
Server
Physical
Server
Physical
Server
DB
DB
DB
Storage
DB
DB
Poor Utilization
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Inflexible Infrastructure
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Applications Run on Virtualized Infrastructure
Corp
Mktg
Finance
Engineering
HR
App
App
App
App
App
App
App
OS
OS
OS
OS
OS
OS
OS
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Virtual
Machine
Cloud Infrastructure
Cloud
Service
Infrastructure Service
Physical
Server
DB Service
Physical
Server
Storage
Queue
Storage
Physical
Server
Physical
Server
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Corp
Mktg
Finance
Engineering
HR
App
App
App
App
App
App
App
OS
OS
OS
OS
OS
OS
OS
Virtual
Machine
Virtual
Machine
API-driven services
Virtual
Machine
Virtual
Machine
Virtual
Machine
Self-service portal
Virtual
Machine
Virtual
Machine
Selective application mgmt
Cloud Infrastructure Service
Pool of shared resources
Physical
Server
DB Service
Physical
Server
Storage
Queue
Storage
Physical
Server
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Physical
Server
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TCO and Provisioning Times
Compute TCO
($/Qtr/OS instance)
Virtualisation> Unified Computing > Cloud
$4,000
TCO Physical
$3,500
$3,000
Average TCO
$2,500
Today
$2,000
TCO Virtual
$1,500
$1,000
$500
$0
Legacy (Rackmount);
All Physical
Delivery
Time
Legacy; Medium
Virtualization (54%)
Current State; 46/54%
Legacy/UCS; 75%
Virtualized
Target State; 100%
UCS/Cloud; 80%
Virtualization
6–8 Weeks
2–3 Weeks
15 Minutes VM
15 Minutes
(On-Demand)
(Manual)
(2–9 Days E2E)
(Self-Service)
Updated Q2FY11.
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 Network, Compute and Storage Resources PreIntegrated into “pods”
 System adds capacity by adding pods
 Each pod is discovered by the system, integrated into the
resource pools, and assigned workloads as needed.
Nexus
NAS
Nexus
SAN
UCS
SAN
UCS
Pod 1
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NAS
Pod 2
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Business
Application
Solutions
Cloud
Management
Hosted
Collaboration
Solution
Virtual Desktop
Infrastructure (VDI)/
Cisco VXI
Integrated
Computing
Stacks
Portal
Hypervisor
vBlock
Unified
Data Centre
Networking
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Tier-1
Business Applications
Unified
Fabric
FlexPod
Unified
Network
Services
Cloud Starter
Unified
Computing
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= Collaboration
= Borderless
Networks
VXI End-to-End System Architecture
Cisco Collaboration
Applications
= Data Center
MS Office
Microsoft OS
Cisco Clients
Branch
Desktop Virtualization Software
CDN
Cius Business
Tablets
Hypervisor
Cisco
WAN
WAAS
Cisco Desktop
Virtualization Endpoints
Virtual
Unified CM
Nexus
WAAS
Thin Client Ecosystem
Virtual
Quad
ACE
End-to-End Security, Management and Automation
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Enterprise & Public Sector
• Be clear on your core competences, focus & requirements
SLAs
Security
Data Protection
Business Needs, Application Skills
• Many large Enterprises decided to build a Private Cloud – move
some services out into a Public Cloud
Long Term vision: Hybrid
• Many government entities build their Community Cloud or
contracted a Service Provider to build it
• Most Services Providers entered the market by building their
Private Cloud, in preparation for Virtual Private Cloud/Public
Cloud Services
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Sustainable Differentiators
Internet Companies
(“OTT”)
Typical Players
Unique Assets:
Competitive
Advantage
Service
Providers
Targeting SMB
and Enterprise –
“SPs are the
dumb pipe”
Global footprint and scale
Learned from managing
huge web applications
Low cost
Systems Integrators
and Server Vendors
Hosting compute and
storage platforms and
building clouds
End-to-End NW
and IT Control
QoS & SLA at
application level
Advanced Systems
Integration Capabilities
Enterprise customer trust
on IT advisory
SMB channels and brand
Concerns about stability
Challenges
No performance
guarantee
Security and
privacy
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Priced higher than
internet players
Service capabilities
challenged by large SIs
No end-to-end control:
SLA / QoS / Security
not at application level
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Public
Cloud
Hybrid
Cloud
Private
Cloud
Automation
Virtualisation
Consolidation
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The Network is the Computer,
once again…
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