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KAPITA SELEKTA
KAPITA SELEKTA
12 Tema Ekonomi Baru
1.Pengetahuan, 2.Digitalisasi,
3.Virtualisasi, 4.Molekulisasi,
5.Integrasi, 6.Dis-Intermediasi,
7.Konvergensi, 8.Inovasi,
9.Prosumption, 10.Kesegaran,
11.Globalisasi, 12.Perpecahan
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The Creative Economy
Cultural Plan Leadership Coalition
January 19, 2007
Mt. Auburn Associates
Bina Nusantara
ECONOMY
TUCSON
CREATIVE
THE CREATIVE ECONOMY
• Arts Paradigm
• Creative Economy Paradigm
• Definition
• Application of Economic Development Strategies
• Importance of Creative Economy
• Creative Economy & Economic Competitiveness
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ECONOMY
TUCSON
CREATIVE
ARTS PARADIGM
• Nonprofit emphasis
• Economic impact analyses & studies
• Fundraising
• Consumption
• Amenity
• Underappreciated in Economic Development
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ECONOMY
TUCSON
CREATIVE
CREATIVE ECONOMY PARADIGM
• Include individual artists & arts
enterprises
• Economic engine & driver
• Export-based
• Production and distribution
• Markets and enterprises
• Job creation and careers
• Same support as manufacturing & biotech
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ECONOMY
TUCSON
CREATIVE
DEFINITION
THE CREATIVE ECONOMY DEFINITION
The enterprises and people involved in the
production and distribution of goods and services
in which the aesthetic, intellectual, and emotional
engagement of the consumer gives the product
value in the marketplace.
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TUCSON
CREATIVE
ECONOMY
DEFINITION
CREATIVE ECONOMY OVERVIEW
Origination
Writers
Painters
Chefs
Sculptors
Production
Entertainment
Film & Video Production
Music production
Performing Arts
Computer Games
Radio and TV
Literary
Photographers
Spoken Word
Books • Newspapers
Periodicals
Choreographers
Visual Arts
Artisans
Artisans and Crafts
Foundries
Interior Designers
Culinary Arts
Landscape Architects
Food Processing
Restaurants • Caterers
Graphic Designers
Design
Architects
Graphic Design
Advertising • Printing
Composers
Preservation
Songwriters
Construction Trades
Millwork
Ornamental mfg.
Musicians
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Distribution and Markets
Media
State
Performance
Venue
Festivals
National
Wholesalers
Retailers
International
Libraries and
Museums
Support System
Business Services • Education • Government • Networks
ECONOMY
TUCSON
CREATIVE
APPLICATION OF ECONOMIC DEVELOPMENT STRATEGIES
• Market expansion
• Business expansion
• Workforce, training, and careers
• Technology transfer
• Strategic partnerships
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TUCSON
IMPORTANCE OF THE CREATIVE ECONOMY
PROVIDES JOBS & EMPLOYMENT
1. Total employment typically in top tier of most
economies
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In Louisiana — 144,000 jobs, 2nd highest in the
state
In New England, nearly ¼ million, higher than
software
In New York, more than 300,000
In Berkshire County, close to 10% of total
employment
TUCSON
IMPORTANCE OF THE CREATIVE ECONOMY
PROVIDES JOBS & EMPLOYMENT
1. Employment growth is faster than most other sectors
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Growth rates range from 2-7% annually
1. Employment and career options are significant
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Lighting technicians
Sound engineers
Stage managers
Graphic designers
Management and administration
Performance and acting
TUCSON
IMPORTANCE OF THE CREATIVE ECONOMY
CREATES WEALTH AND REVENUE
Much of the Creative Economy activity is export-based,
not dependent on tourism
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Fine crafts
Visual art
Traveling exhibitions
Training products
Road shows &
performances
TUCSON
IMPORTANCE OF THE CREATIVE ECONOMY
CREATES MARKETS FOR OTHER BUSINESSES
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Design services
Landscaping services
Architectural services
Security
Food service
Printing and publishing
TUCSON
IMPORTANCE OF THE CREATIVE ECONOMY
SUPPORTS & ENRICHES OTHER ECONOMIC SECTORS
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Design is strengthening manufacturing
CE is basis for tourism & hospitality
Art & technology have many synergies
ENHANCES QUALITY OF LIFE, AND HELPS ATTRACT BUSINESSES
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Amenities becoming tools to attract workers
Clusters of “creatives” attract entrepreneurs
Corporate location decisions rooted in culture
Downtowns revitalized and re-energized
TUCSON
CREATIVE ECONOMY AND ECONOMIC COMPETITIVENESS
1. CE is used as tool for local and regional
economic development
• Portland neighborhoods
• Bellows Falls
• Pittsfield
• Kansas City neighborhoods
• Austin
• London
• Charlotte
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TUCSON
CREATIVE ECONOMY AND ECONOMIC COMPETITIVENESS
2. States are using CE-based tax policies
and incentives to build economies
• Louisiana — film and comprehensive package
• Rhode Island — tax-free arts districts
• Maryland — targeted tax exemptions
• Hawaii — tax credits for performing arts
• Kentucky — Artists Relocation Program
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TUCSON
CREATIVE ECONOMY AND ECONOMIC COMPETITIVENESS
3. Countries see CE as critical to economic
competitiveness
• Ireland — pioneer tax policies for arts and artists
• Denmark — Cultural Ambassadors
• Australia, Germany, and UK — income averaging
for artists
• Canada — grants and loans to finance musicians
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KAPITA SELEKTA
Six Thinking Hats
Wikicomics
Bina Nusantara