Time is the new currency –
Cisco enables Fast IT
Patrick Schmidt
Managing Director Architectures Sales
EMEAR, Central Theatre
Split, 3rd April 2014
Speed Does Matter
"Time Is the True
Currency"
Reflections on Time: The Race
for Competitive Advantage
Deb Miller, 3rd December 2013
Published 2001
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3
Fast IT
IT Operations in Real Time, @Scale
APPLICATIONS
UNIFIED PLATFORM
Innovation
WAN
Data Center
Access
DC
INFRASTRUCTURE
WA
N
ACCE
SS
Software
Hardware
ASICs
On Premise
Presentation_ID
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Cloud
4
Exponential Growth in Generated Data
Energy Utility Companies Process
1.1 BILLION Data Points (.5TB) per Day
A Large Offshore Field Produces
0.75TB of Data Weekly
A Large Refinery Generates
1TB of Raw Data per Day
10TB of Data for Every 30 Minutes of Flight
Sources: http://www.kurzweilai.net/sin-charts#!prettyPhoto; http://blog.backblaze.com/2011/06/22/price-gap-storage-vs-bandwidth/
The World Generates 2 Exabytes of Data Every Day
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5
IoE Requires Distributed Computing
Traditional Computing Model
(Terminal-mainframe, Client-server,
Web)
48%
network loads will
say*
double
23%
say*
network loads will triple
DATACENTER/CLOUD
Network Traffic Is Growing:
Double, Triple over the Next Two
Years
ENDPOINT
STORE
Presentation_ID
* Source: Cisco Visual Networking Index Global Mobile Data Traffic Forecast
for 2012 to 2017
ANALYZE
Cisco and/or its affiliates. All rights reserved.
ACT
NOTIFY
Cisco Public
6
The New Model for IT
3 Layer Model for IT
APPLICATIONS
UNIFIED PLATFORM
Data Center
WAN
Access
DC
WAN
ACCESS
INFRASTRUCTURE
A proven model!
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‟ People who are really serious
about software should make
their own hardware…”
•
Steve Jobs
Data Center: ACI Building Blocks
OPEN RESTFUL APIS
CENTRALIZED POLICY
MODEL
OPEN SOURCE
CONTROLLER
INDUSTRY LEADING
ECOSYSTEM
POLICY MODEL
ACI
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9
Innovating the HW: NEXUS 9k
 Nexus 9k offers market leading
price/performance in 1/10/40 Gig
Ethernet Switching
 Only solution to support existing
cabling together with 40Gig
 Visibility and provisioning for
physical and virtual components
 Performance and Scalability
through combination of Software,
Hardware and Asics: Scales from
small to large, up to 64000
tenants, 1Million IPV4/V6
endpoints
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FAST IT = Deploying Applications in Minutes
HYPERVISOR
HYPERVISOR
HYPERVISOR
HYPERVISOR
Data Center
Presentation_ID
HYPERVISOR
HYPERVISOR
Access
WAN
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Campus & WAN: Cisco APIC Enterprise Module
Network Abstraction and Automation
APIC
Works across existing and
new installations of
Catalyst, ISR, ASR,
WLC/MSE
Extensible southbound
interfaces, ONE PK, ODL,
NETCONF/YANG, CLI
REST APIs, ONE DevKit,
rich developer program for
partners, ISVs, internal
developers
First real Use Cases
Security Automation, QoS Provisioning, IWAN Path Optimization
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12
Cisco Enterprise Networking Portfolio
Comprehensive, Scalable, Programmable
Stackable
Switches
Modular
Switches
Fixed
Switches
Cisco Catalyst
4500E With
Sup 8-E
Cisco Catalyst 2960-X/XR
Wireless
Unified
Access
(Wired
and
Wireless)
Cisco
Catalyst
3650
Cisco
Catalyst
3850
10/40/100 Gbps
Performance
ISR 4451-AX
Branch
ASR1000-AX
Presentation_ID
2700
Access
Points
3700
Access
Points
10/40 Gbps Performance
Backbone
Switching
Cisco Catalyst 6807- Cisco Catalyst
XL
6880
Cisco and/or its affiliates. All rights reserved.
Cisco Catalyst
6500
Cisco Public
Cisco Catalyst
4500-X
13
On Premise & Cloud
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In Sum
1. IoE  new model for IT +
programmability of Infrastructures in
Real Time and @ Scale
2. Cisco is the only vendor to enable
programmability of DC, Campus, WAN
& Access
3. Only the combination of SW, HW &
ASICS delivers the required
performance and scalability - Cisco
delivers solutions on premise and
Cloud based
TIME IS THE NEW CURRENCY –
Cisco enables FAST IT
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15