Harnessing the Power of Participation
Partner Update
Jeffrey Lim, Borderless Networks Marketing, Cisco Asia Pacific
October 2010
Agenda
Topic
Innovations in Borderless Networks: The Power of
Participation
Driving Innovation with Application Velocity +
Routing Solution Update
Break
Switching Solutions Update
Mobility / WLAN Solutions update
Security Solutions Update
Wrap-up and Lunch
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Time
0900-0930
0930-1030
1030-1045
1045-1145
1145-1215
1215-1300
1300
2
Impact of Internet Evolution
on Organizations
Wave 3: 2010 and Beyond
Participation
Wave 2: 2000s
Inclusion
Immersive
communication
technologies—
Video and Mobility
Wave 1: 1990s
Connection
Social Media
Cloud/Virtualized
Technologies
Connectivity
Consumerization of IT
eCommerce (b2b, b2c)
Enables Self-service
and productivity
Transforming
Transactions
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Changed behavior but
difficult for organizations
to leverage
Transforming
Interactions
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Secure Systems
Intelligence
Active Participation—
Transforms operating models
to improve business outcomes
Transforming
Organizations
3
Technology Disruptions Impacting Business
Trends in the Era of Participation
Rising
Expectations
Consumers/Staff want
the same authentic
personalized, ondemand treatment they
are used to in their
personal lives
Driven by
Human
Engagement
Innovation
Everywhere
Innovation can come
from ANYwhere,
ANYone, and at ANY
time
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Market Velocity
and Volatility
Technology is
enabling new
entrants and models
Financial
Pressures
New market
expectations
creating conflicting
growth-expense
management
objectives
4
Cisco Vision: The Power of Participation
Customer
Engineering
Vendor
Sales
Supplier
Exchange
Employees
Support
Partner
Products
In this new era people are coming together to share new experiences, solve problems,
complete transactions and instigate change to create Business Advantage
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5
Organizational Attributes Needed to
Harness the Power of Participation
Rising
Expectations
Personalized
Pervasive
Agile
Efficient
Open
Controlled
Market Velocity
and Volatility
Innovation
Everywhere
Financial
Pressures
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6
Cisco Technology Architectures Transform
Participation and Unleash the AND
Personalized
Pervasive
Agile
Efficient
Wider participation in
rich human interactions,
accessible from
any device
More informed and
productive workforce
making better decisions
using fewer silo’d tools
Data Center/
Virtualization
Rapid repeatable
provisioning and service
portability through
virtualization
Ability to proactively
and quickly deliver new
services, while lowering
TCO of IT infrastructure
Borderless
Networks
Information/
communication offered
anywhere, anytime, on
any device
Increased resource
performance/
workforce flexibility and
reduced operational
expenses
Collaboration
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Open
Controlled
Standards-based intra
and inter company
collaboration in any
medium, with full
policy control
Secure, hybrid
premise and cloud
deployment models
with reduced risk
Borderless access
with policy, security
manageability
7
Leading Organizations Are Moving In this Direction
Personalized
Pervasive
Agile
Retail
Collaboration
Enhances customer experiences
through video solutions used to
track in-store customer/
employee interactions
Manufacturing
Virtualization
Use web 2.0 social media
technology to involve employees
in decision making; allows for
faster product and policy changes
Healthcare
Virtualization
Virtual care extends care
Personalized
Pervasive
delivery
while generating
99%
patient satisfaction
Public Sector
Borderless
Provides instantaneous rich
media distribution to 30,000 law
enforcement agencies globally
Manufacturing
Collaboration
Implemented immersive
collaboration ‘acceleration’ labs
to improve product design.
Projected 10-15% reduction in
time to market.
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Open
Controlled
Manufacturing
Borderless
Standardized plant networks
reduced costs, improved uptime,
provide a flexible platform
Healthcare
Virtualization
Implemented standardized
Open
Controlled
communications platform
across 9 subsidiaries to meet
Government mandated
compliance requirements
Public Sector
Virtualization
Manufacturing
Collaboration
Healthcare
Collaboration
Implemented video based
Interpreter Network to deliver
virtual language translators into
Emergency Rooms
Efficient
Changed the way they do
business in terms of bringing
products to market faster and
more efficiently.
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Fosters economic growth,
operational efficiency, cross
municipal collaboration and a
green environment.
8
Cisco Harnesses the Power of Participation
Personalized
Pervasive
Customer Executive Exchange
Collaborative customer
forums for senior executives;
334 active executives, 232
companies in 22 countries
Cisco Partner Central
800 channel partners on
industry leading community
portal. Provide customized
co-marketing capabilities and
partner specific customer
targeting analytics
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Agile
Efficient
Dynamic resource allocation
Use Boards and Councils
to take out $1.5B in Opex
while reallocating $500M
to over 30 Market
Adjacencies in 5 months
Collaboration Tools
Over 50% travel savings and
10% faster sales cycle
Flexible manufacturing
$335M in inventory and
quality savings thru virtual
integration
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Open
Controlled
Supply chain
Supply chain community
with 1,400 participants.
Environments enable
common data and metrics,
closed loop test and
measurement, secure
supplier qualification
Extended enterprise
Employee, partner, customer
access with policy, security,
manageability
Innovation Exchange
i-Prize initiative provides an
open, global competition in
which entrepreneurs submit
product ideas to Cisco
(Over 775 ideas to date)
9
Cross Architectural Approach
Proof Point: Virtualization eXperience Infrastructure (VXI)
Airport
Mobile
User
Coffee
Shop
Trader
Branch
Home
Office
Campus Tandberg
EndPoint
Client Services
Framework
Medianet Services
Interface
Mobility:
Motion
Green:
EnergyWise
Medianet Services
Interface
Medianet Services
Interface
Application
Performance:
AppVelocity
Security:
TrustSec
Voice/Video:
Medianet
Borderless
Networks
Enterprise Data Center
XaaS Clouds
Call Manager
Infrastructure
as a Service
Storage Nexus MDS
Virtualized
Data Center
X
as a Service
Software
as a Service
ACE
Cisco Services
Virtualized
Endpoint
WAAS
Platform
as a Service
UCS
Cisco Data Center Business Advantage
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10
Borderless Network Architecture
Application Performance with Application Velocity
Architecture for Agile Delivery of the Borderless Experience
Borderless End-Point/User Services
Mobility
Workplace
Experience
Video
Securely, Reliably, Seamlessly:AnyConnect
Borderless
Policy,
Management
and Smart
Services
Infrastructure
Borderless Network Services
Mobility:
Motion
Green:
EnergyWise
Security:
TrustSec
App
Performance: Voice/Video:
App Velocity
Medianet
Switching
Wireless
Routing
Security
WAAS
PROFESSIONAL SERVICES:
Realize the Value of Borderless Networks Faster
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Borderless Networks 3
What’s New
Personalized Customer
Experiences AND Pervasive
Optimization
Agile Expansion AND
Efficient Space Utilization
WAAS Express
High Performance/
High Density
WAAS on SRE
Catalyst 4500-E
UCS Express
ASA 5585-X
Application Velocity
ASR 1001
Agile Deployment AND
Efficient Operations
Open Connectivity AND
Controlled Access
Infrastructure/Services
Optimized Implementation
Aironet 1040 AP
Smart Business Architecture
AnyConnect 3.0
LMS 4.0
EnergyWise Smart PDU
Partners
Smart Net Total Care
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What we need are new approaches to creating knowledge,
ones that take advantage of the new digital infrastructure's
ability to lower the interaction costs among us all — ones that
mobilize big, diverse groups of participants to innovate and
create new value.”
John Hagel III, John Seely Brown
and Lang Davison
Harvard Business Review
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