What’s New?
Marketing Update
Low Loong Shiew
Marketing Manager
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© 2009 Cisco Systems, Inc. All rights reserved.
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Agenda
Switching Campaign
MSO
WebCollage
Others
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© 2009 Cisco Systems, Inc. All rights reserved.
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Switching Campaign
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© 2009 Cisco Systems, Inc. All rights reserved.
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Switching Campaign
Promo Period:
Tactics:
Now till 23 Aprilto
2010
Extended
end July
Newspaper Ads (DL & ST)
Campaign Microsite
Web Banner with
Computerworld
Onsite Events
Cisco Database (eDM)
Promotion Details:
Buy TWO units of Cisco Catalyst 2960*
Switches for as low as SGD 770 per unit and get
ONE unit Cisco Small Business Wireless Access
Point (Linksys Business Series) WAP4410N AP
(Worth SGD 300) FREE!
Buy TWO units of Cisco Catalyst 3560*
Switches for as low as SGD 2,900 per unit and
get ONE unit Cisco ASA 5505-50-BUN-K9
(Worth SGD 655) FREE!
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© 2009 Cisco Systems, Inc. All rights reserved.
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Marketing Services
Organization (MSO)
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What is MSO?
1. Marketing Service Organisation (MSO)
2. Provide partners access to Cisco’s co-marketing
engine :
•
With various plays
•
Using marketing tools (eg: emails, direct mails, banners)
3. Result :
–
Consistent lead and opportunity
pipeline
Faster & cost-effective demand generation
and sales !
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MSO Introduction
What is MSO
MSO is a unique marketing platform to address the huge SMB
market by enabling our channel partners with marketing
capabilities to help create co-branded demand generation
campaigns.
It is a repeatable, replicable and scalable demand generation engine
to build leads and pipeline
Why MSO
Increases SMB market coverage
Enable Partner marketing capability
Improves the lead management process, resulting in an
increased pipeline
Increases leads and pipeline for partner
New contact acquisition
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MSO - What Partners Need to do?
Confirm participation in MSO Program
Commit to run at least one play per quarter
Select play from “menu” of plays offered
Appoint a point of contact for MSO Play Execution and
Lead follow-up and Sales Closure
Work with Cisco agency and CM/ICAM on partner offer
Follow up on leads generated
Close sales and report sales closure on a weekly basis
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WebCollage
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WebCollage Optimizes Partner
Online Marketing
Hosted service that retrieves all product marketing content from
Cisco’s site and dynamically extends it to the partner’s site
Channel Partners
WebCollage Content
Integration Platform
• Worldwide deployment & support
• No software to install or maintain
• No updates or ongoing IT support
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• Assorted to partners site
• e-commerce enabled
• No cost to partner
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WebCollage - Increase Your Sales By Getting
Cisco Content on Your Web Site For FREE!
Free Customizable Content
Automatic Updates
Setup is Simple
Improved lead conversion and customer loyalty
Gain access to sales insights tools with WebCollage
It’s maintenance Free!
Sign up for Free today!
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Brand Showcase – site promotion
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Increase Your Sales By Getting Cisco
Content on Your Web Site For FREE!
All the work will be done for you. All you have to do is
enrol for this program with your respective CAM.
The content is easy to integrate into your website, easy
to manage and provided at no charge to Cisco
Partners.
In a matter of minutes comprehensive Small Business
product information from Cisco can be incorporated into
your webpage.
It’s customized to match your site’s look and style.
You will also benefit from automatic updates.
It’s maintenance Free!
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How can Cisco Partners get signed up?
Fill out the online questionnaire:
–www.cisco.com/go/webcollage
–http://content.webcollage.net/cisco/channel/partnerquestionnaire.html
Showcase Scripts
–Customized to product assortment of Partner
–Automatically »organizes based on partner
authorizations
Product Level Content Integration
–WebCollage creates a HTML script and button
for your product page
–Insert HTML script on product template page.
Same script used for all products
Automatically Updated
–Content is kept up to date without any effort
from Cisco or the Partner
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