Colour Your Marketing
Eileen Koh
APJC Partner-Led Marketing Manager
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
1
Marketing Plan
1
2
Build
Awareness
Drive Product
Preference
Networking
3
4
Demand
Generation
Events
Drive Product
Preference
Referral
Calls
Cold Calls
© 2010 Cisco and/or its affiliates. All rights reserved.
Telemarketing
Trade Show
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64%
of Consumers Made Their First
Purchase from a Brand Because
of a Digital Experience
4 out of 5 Senior
Marketing Executives
Have Not Adopted BestPractice Marketing
Campaign Management
4.5X
Including an Offer with Expiration
Date Increases Response
8X
27 to 50%
Subscription for Website
Content Increases Return Traffic
A Coordinated Multi-Channel
Marketing Campaign
(Print/Online) Increases
Conversion Rates by
© 2010 Cisco and/or its affiliates. All rights reserved.
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3
Tap on Cisco’s strong brand identity
Expand your market reach and create new opportunities with our
marketing programs
Access to Cisco tool sets and resources that enable you to go-tomarket easily
Ease of doing marketing with our single platform for co-marketing –
Partner Marketing Central
© 2010 Cisco and/or its affiliates. All rights reserved.
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4
Marketing Services Organization (MSO) is a Full Service outsourced marketing demand
generation engine where Cisco (and it’s appointed vendors) execute marketing plays on
behalf of our Partners to generate qualified leads and pipeline.
Repeatable, Replicable &
Scalable Model
Menu of co-marketing collaterals
in pre-built packages
Order via Cisco Partner Marketing
Central
© 2010 Cisco and/or its affiliates. All rights reserved.
Simple Campaign
Management Process &
Execution
Experienced Campaign
Managers, Outsourced Marketing
Specialists and Telemarketing
Reps
Measurable Results
Campaign Execution Performance
Reports
Leads & Pipeline Reports
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Featured Campaigns
• Borderless Networks- Routing, Switching,
Security & Mobility
o
o
o
o
Build Your Core
Cisco Secure Program
Cloud Intelligent WAN
Borderless Access
• Unified Communications
o
o
o
o
Communicate & Thrive
Collaboration Breakaway
Pervasive Video
Win the Workspace
• Storage
o Smart Storage
• Data Center Virtualization
o Cisco UCS Acceleration
More campaigns can be found on Cisco Partner Marketing Central at
www.cisco.com/go/partnermarketing
© 2010 Cisco and/or its affiliates. All rights reserved.
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Partner Logo
www.cisco.com/go/partnerlogos
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http://www.ciscosblaunchpad.com/
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•Lightbox
•Pull Up Banner
•A1 Posters
•Wobblers
•Shelving Wraps
•Mini Brochure
•Postcard
•Store Signages
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
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Direct Mail
e-mail (OFT)
Banner
Co-Branding Opportunity
Co-Branding Opportunity
Co-Branding Opportunity
“360 Degree Integrated Marketing Campaign”
Customizable Marketing Materials avaliable at
www.cisco.com/go/partnermarketing
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
10
Available
Battle Cards
Cisco Silver Bullets
Competitive Company
Overview
• Switching
How to Beat Competitor
Competitor Claims
and Cisco
• Routers
• Switching
• Wireless
• Routers
• Switching
• Wireless
© 2010 Cisco and/or its affiliates. All rights reserved.
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11
Sign up now for a
MSO Campaign with
Cisco!
Terms & Conditions Apply
Sign Up Now!
Contact Cisco at:apjc-mso-cisco.com
For UCS MSO Play : FREE
iPad for end customers
who
.
purchase 2 UCS Servers
Promotion limited to the first 10 deals. Each customer is
entitled to only one iPad
Purchase must be made on one purchase order
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
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Thank you.