BEFORE THE POSTAL RATE COMMISSION WASHINGTON, DC 20268-0001 POSTAL RATE AND FEE CHANGES, 2006 ) ) Postal Rate Commission Submitted 12/21/2006 4:17 pm Filing ID: 55484 Accepted 12/21/2006 Docket No. R2006-1 BRIEF OF NATIONAL ASSOCIATION OF PRESORT MAILERS AND NATIONAL POSTAL POLICY COUNCIL ON RATES FOR PRESORT FIRST-CLASS MAIL David M. Levy Richard E. Young SIDLEY AUSTIN LLP 1501 K Street, N.W. Washington, DC 20005-1401 (202) 736-8000 [email protected] Counsel for National Association of Presort Mailers and National Postal Policy Council December 21, 2006 TABLE OF CONTENTS Page I. II. III. INTRODUCTION........................................................................................1 A. Interests Of NAPM And NPPC ........................................................1 B. Summary Of Argument....................................................................2 THE COMMISSION SHOULD RECOMMEND THE PRESORT RATE DIFFERENTIALS PROPOSED BY THE POSTAL SERVICE FOR FIRST-CLASS MAIL. ........................................................................4 A. The Efficient Component Pricing Rule (“ECPR”) Is The Proper Standard For Setting Presort Rate Differentials. .............................4 B. The Relevant Presort Benchmark Under ECPR Is Single-Piece Mail With The Cost Characteristics Of Collection Mail, Not BMM. ..........7 1. The relevant presort benchmark under ECPR is single-piece mail at the margin of conversion. ......................9 2. The marginal piece of single-piece mail has the cost characteristics of collection mail, not BMM. ........................12 3. The BMM benchmark does not achieve a uniform perpiece contribution to institutional costs. ..............................21 4. Basing presort discounts on the marginal piece of mail does not give existing presort mail an inappropriate reward...........................................................24 5. Delinking of presort and single-piece rates is a reasonable proxy for an ECPR-compliant presort benchmark. .........................................................................24 C. EPCR Requires Analysis Of All Presort-Related Cost Pools.........26 D. The Presort Rate Differentials Proposed By The Postal Service Would Pass Through Less Than 100 Percent Of Avoided Costs. .28 THE COMMISSION SHOULD RECOMMEND OTHER CHANGES IN FIRST-CLASS RATE DESIGN PROPOSED BY THE POSTAL SERVICE .................................................................................................29 A. Greater Recognition Of Shape-Related Cost Differences .............29 B. Reduced Extra-Ounce Rate. .........................................................30 CONCLUSION....................................................................................................31 BEFORE THE POSTAL RATE COMMISSION WASHINGTON, DC 20268-0001 POSTAL RATE AND FEE CHANGES, 2006 ) ) Docket No. R2006-1 BRIEF OF NATIONAL ASSOCIATION OF PRESORT MAILERS AND NATIONAL POSTAL POLICY COUNCIL ON RATES FOR PRESORT FIRST-CLASS MAIL (December 21, 2006) The National Association of Presort Mailers (“NAPM”) and the National Postal Policy Council (“NPPC”) respectfully submit this brief on rates for Presort First-Class Mail. I. INTRODUCTION A. Interests Of NAPM And NPPC NAPM represents presort mailers, the majority of which are presort bureaus, on postal issues and policies that affect the businesses of NAPM members. Members of NAPM now presort over 25 billion pieces of First-Class Mail annually, of which more than 23.75 billion are prebarcoded. NPPC is a trade association representing large business users of First Class Mail, including those in the telecommunications, banking and financial services, utilities and insurance industries. The members of NPPC rely heavily on Presort First-Class Mail. B. Summary Of Argument The Commission should recommend the rates and rate differentials proposed by the Postal Service for presort First-Class Mail. The Efficient Component Pricing Rule (“ECPR”) requires that discounts offered to mailers for presort and other private sector activity that reduces Postal Service costs should be set equal to the costs thereby avoided by the Postal Service. Rate differentials smaller than cost avoidances violate ECPR and frustrate the goal of achieving lowest combined costs, because such prices encourage mailers to demand from the Postal Service a variety of activities that the private sector could supply at a lower cost. In this docket, the Postal Service has proposed to sever the traditional linkage between single-piece and presort First-Class rates, and set rates for the two subclasses so that the average contribution per piece in each subclass is approximately the same. This approach produces lower presort rates than the traditional approach, which relies on estimates of the costs of processing Bulk Metered Mail (“BMM”), a hypothetical category of single-piece First-Class Mail consisting of “machinable, homogeneous, non-barcode pieces with machine printed addresses that are properly faced and entered in trays.” The Commission should recommend the presort rates proposed by the Postal Service, and can do so either by approving delinking or by preserving linking but adopting an appropriate cost benchmark. Single-piece First-Class Mail varies greatly in its physical characteristics and costs. Many of the factors that cause this heterogeneity are not recognized fully—or recognized at all—in the rate structure. Because the resulting rate structure is so heavily averaged, the proper presort benchmark under ECPR is not the cost of an average piece of -2- single-piece mail, let alone the cost of unusually low-cost pieces exemplified by the BMM paradigm, but the cost of single-piece mail that is at the margin of converting to presort today. As NAPM witness Bell and USPS witness Taufique have testified, the latter mail is far costlier than assumed by the hypothetical BMM paradigm. APWU objects that abandonment of the BMM benchmark would result in nonuniform contributions to institutional costs by individual First-Class mailpieces, but the BMM benchmark produces the same kind of nonuniformity. No presort benchmark can yield uniform per piece contribution to cost from a mail class as heterogeneous as First-Class Mail as long as its rate structure is so heavily averaged. Rather than pursue this chimera, the Commission should set rates that give mailers proper signals for decisions that result in the lowest combined cost of the Postal Service and private sector suppliers. APWU’s further contention that the rates proposed by the Postal Service would give an undue reward to mail that would be presorted anyway is equally without merit. That result is the normal (and appropriate) outcome of basing prices on marginal cost in any market with an upward sloping supply curve. Compliance with ECPR also requires that rate differentials reflect all costs avoided by presorting, not just the cost pools that the Postal Service has arbitrarily chosen to model. Careful analysis of all relevant cost pools, as undertaken by Pitney Bowes witness Buc and MMA witness Bentley, shows that the presort rate differentials proposed by the Postal Service are all well below 100 percent of actual cost avoidances. -3- II. THE COMMISSION SHOULD RECOMMEND THE PRESORT RATE DIFFERENTIALS PROPOSED BY THE POSTAL SERVICE FOR FIRSTCLASS MAIL. The Commission traditionally has set presort rate differentials from the top down. First, the Commission has constructed a hypothetical category of SinglePiece First-Class to serve as the rate benchmark for the workshared categories of First-Class Mail. Rates for the workshared rate categories are set by subtracting from the benchmark rate any differences in attributable costs that the Commission finds to be avoided by the worksharing. 1 This methodology has traditionally led to rate differentials between the single-piece and presort subclasses that are smaller than average inter-subclass cost differences. See MC95-1 PRC Op. & Rec. Decis. ¶ 4221. Both the threshold choice of a rate benchmark and the estimation of presort-related cost avoidances have been subjects of dispute in this docket. We discuss each area in turn. First, however, we discuss the Efficient Component Pricing Rule (“ECPR”), which by general consensus is the appropriate conceptual framework for resolving these issues. A. The Efficient Component Pricing Rule (“ECPR”) Is The Proper Standard For Setting Presort Rate Differentials. The Efficient Component Pricing Rule, a rule for achieving lowest combined costs through the pricing of individual components of vertically integrated goods or services offered by a regulated monopolist, requires that a 1 See Notice of Inquiry #3 at 2-4 (quoting R84-1 Op. & Rec. Decis. ¶ 5132 and R90-1 Op. & Rec. Decis. ¶¶ 5066-67, 5088); Panzar Direct (PB-T-1) at 35-36. The Commission often used a “cost difference” approach until 1995. See R87-1 Op. & Rec. Decis. ¶ 5195. Since MC95-1, however, the Commission has adhered to a “cost avoidance” approach. See MC95-1 Op. & Rec. Decis. ¶ 4222. -4- vertically integrated firm offer potentially competitive components at the marginal cost of supplying those components. Applied to the Postal Service, ECPR requires that the discounts offered to mailers for private sector activity that reduces Postal Service costs should be set equal to the per unit avoided costs of the Postal Service. Prices that satisfy this standard induce mailers to engage in such private sector activity if (and only if) the savings to the Postal Service exceed the added costs to society of the additional private sector activity. Panzar Direct (PB-T-1) at 16-26; Buc Direct (PB-T-2) at 4-5; accord, PRC Op. & Rec. Decis. MC95-1 ¶ 4256. Setting rate differentials for worksharing that are smaller than the costs avoided by the Postal Service violates ECPR and causes productive inefficiency, by signaling mailers to demand, and the Postal Service to supply, a variety of components of Single-Piece Mail service instead of substitute components that third-party vendors, or the mailers themselves, could supply at a lower cost to society. For example: • Mailers demand that the Postal Service supply mail sorting instead of substitute presort activities that the private sector could supply at a lower cost. • Mailers demand that the Postal Service provide intercity transportation that could be bypassed at a lower cost to society through destination entry and/or distributed printing. • Mailers demand that the Postal Service provide mail acceptance services for multiple mailings—services that could be bypassed in substantial part, at a lower net cost to society, by consolidation of mailings into fewer, larger mailings. -5- • Mailers purchase postage through sales channels and methods of postage evidencing whose unit costs could be bypassed in substantial part by making the investments needed to make use of lower cost sales channels and methods of postage evidencing. See Panzar Direct (PB-T-1) at 16-26; Buc Direct (PB-T-2) at 6-7; see also Comments Of Association For Mail Electronic Enhancement et al. In Response To Notice Of Inquiry No. 3 (August 17, 2006) at 15-17 (discussing restaurant analogy); John C. Panzar, “Efficient Worksharing Discounts With Mail Heterogeneity,” in M. Crew and P. Kleindorfer, eds., Liberalization of the Postal and Delivery Sector (2006) at 121-134. The Commission has repeatedly held that ECPR-compliant prices maximize both efficiency and fairness. PRC Op. & Rec. Decis. MC95-1 (Jan. 26, 1996), ¶ 3074; PRC Op. & Rec. Decis. R2000-1, ¶ 5060; accord, Docket No. R2006-1, Notice of Inquiry No. 3 (“NOI #3”) (issued July 26, 2006) at 2. The Commission’s judgment is supported by the consensus of the economic testimony before the Commission in this docket. See Panzar Dir. (PB-T-1) at 1626; 35 Tr. 11724, 11739-41 (Crowder); Sidak Direct (NNA-T-1) at 6-11. 2 Even APWU and the OCA, while adopting a more restrictive interpretation of ECPR than the other participants, do not dispute that ECPR is the governing economic benchmark. APWU witness Kobe agreed that “similar letters being provided First Class service should bear the same amount of the institutional 2 Valpak witness Mitchell contends that in some circumstances appropriate rate differentials may be larger than 100 percent of cost avoidances. See Mitchell Direct (VP-T-1) at 118, 178; 35 Tr. 11911-12 (Mitchell). -6- costs of the Postal network” by setting discounts equivalent to the “clearly capturable cost avoidance.” Kobe Direct (APWU-T-1) at 4 & n. 4 (quoting MC741 PRC Op. & Rec. Decis. at 16); id. at 5, lines 1-2 (presort discounts should be set by “determining [the] cost savings due to worksharing activities”). See also 20 Tr. 7131 (Kobe response to NAPM/APWU-T1-1) (“I think the pass through of 100 percent of costs avoided provides the correct economic signals.”). Similarly OCA witness Thompson acknowledged that worksharing discounts are, “to the extent practical, set equal to the costs avoided by worksharing.” Thompson Direct (OCA-T-4) at 18; accord, 20 Tr. 7378 (Thompson) (“Discounts should be based on the costs avoided by the activities of mailers that justified the creation of the discount.”). B. The Relevant Presort Benchmark Under ECPR Is Single-Piece Mail With The Cost Characteristics Of Collection Mail, Not BMM. In this docket, the Postal Service proposes to sever the traditional linkage between single-piece and presort First-Class rates. Instead of determining presort rate by subtracting “avoided costs” from a hypothetical benchmark (traditionally “bulk metered mail” or “BMM”), the Postal Service proposes to set rates for presort and single-piece First-Class Mail so that the two kinds of mail will cover their attributable costs and make about the same average unit contribution per piece. Taufique Direct (USPS-T-32) at 12-17; Bentley Direct (MMA-T-1) at 6. This approach produces lower presort First-Class rates than would the BMM benchmark. Thompson Direct (OCA-T-4) at 10. -7- The intervenor testimony on First-Class rate design is generally supportive of the de-linking proposal. See Panzar Direct (PB-T-1); Buc Direct (PB-T-2); Bentley Direct (MMA-T-1); Bell Reb. (NAPM-T-1); Kent Reb. (ABA-RT-1). 3 Two participants, the Office of Consumer Advocate and the American Postal Workers Union, AFL-CIO, have submitted testimony opposing the proposal. OCA and APWU ask the Commission to maintain the traditional linkage of single-piece and presort rates, and the traditional use of BMM as the cost and rate benchmark for implementing this linkage. Their reasoning, although not spelled out in detail, appears to be as follows: 1. ECPR requires that worksharing discounts be limited to the costs avoided by the worksharing activity; otherwise, mail differing only in its presort condition will make differing contributions to the Postal Service’s institutional costs. 2. In determining the costs avoided by “presort” mail, the Commission should adhere to its previous assumption that the single-piece mail most likely to convert to “presort” mail is bulk metered mail (“BMM”), a kind of mail that is already relatively clean and low-cost to process. See Kobe Direct (APWU-T-1) at 4-8; Thompson Direct (OCA-T-4) at 10-26. 3 Indeed, one intervenor, Pitney Bowes, has asked the Commission to recommend presort rate differentials deeper than those proposed by the Postal Service. Buc Direct (PB-T-2) at 31-34. -8- NAPM and NPPC believe that much of the debate over delinking in this docket misses the point. The fundamental issue is not whether rates for the single-piece and presort subclasses are formally linked or not, but whether the resulting rate differentials satisfy the Efficient Component Pricing Rule (“ECPR”). ECPR also requires that presort cost avoidances be determined by reference to the costs of the marginal piece of single-piece mail—i.e., mail that is currently on the margin of conversion to presort—not the average piece of the single-piece mail has already “converted” to presort, or an usually “clean” (low cost) subset of that single-piece mail. Presort cost avoidances determined in compliance with these standards are clearly larger than all of the presort rate differentials that the Postal Service is proposing. While the delinking proposal achieves approximately the same rates as would the use of an appropriate rate benchmark, the important issue is whether the resulting rates are ECPRcompliant. 1. The relevant presort benchmark under ECPR is singlepiece mail at the margin of conversion. The dispute in this case involves not the general desirability of ECPR, but its specific application to First-Class Mail. The problem arises because the costs of single-piece First-Class Mail vary widely, but many of the most important causes of the cost variations are unrecognized in any rate element. If single-piece mail were homogeneous, the choice of a cost benchmark would be moot, for any benchmark would give same result. Regardless of the starting point on the presort ladder, subtracting the cost savings produced by the specified level of presorting should arrive at the same rate for the latter presort category. -9- The choice of a rate benchmark would also be immaterial if the First-Class rate structure fully recognized all of the various non-presort cost drivers that cause the costs of single-piece First-Class Mail to vary. As long as the Commission determined presorted-related cost avoidances with a comparison that controlled fully for all of the non-presort characteristics, the results should be the same regardless of the presort category used as the benchmark. Unfortunately, however, neither of these conditions holds. First-Class Mail service is “heterogeneous”—i.e., its costs vary with multiple dimensions of quality other than the amount of mail sorting performed by the Postal Service. This heterogeneity produces a wide spectrum of attributable costs: There are a myriad of reasons why the pieces of mail within [single piece First-Class Mail] have varying costs. For example, they are sent different distances; they are sent in different parts of the country; they are to be delivered to rural or urban areas; they are addressed in different ways; the paper used is different; the mailpiece is shaped differently; the list goes on and on. MC95-1 Op. & Rec. Decis. ¶ 3064; accord, Notice of Inquiry No. 3 (July 26, 2006) (“NOI #3”) at 3 (quoting R84-1 Op. & Rec. Decis. (Sept. 7, 1984) ¶¶ 5093 and 5129); Panzar Direct (PB-T-1) at 35-36; response of APWU witness Kobe to NAPM/APWU-T1-4 (20 Tr. 7135). Many of these non-presort quality attributes are recognized only partially, if at all, in individual rate elements. For example: • First-Class rates include neither destination-entry discounts nor distance based rate zones, and thus do not recognize the cost effects of the distance between the entry point and the addressee. - 10 - • Until now, the First-Class rate structure has offered little recognition of the cost effects of the shape of the mailpiece (letter, flat, or parcel). Although the USPS is proposing in this case to give increased rate recognition to shape as a cost driver, the recognition is far from complete; the proposed passthroughs of shape-related costs are substantially below 100 percent. • The unit cost of First-Class Mail is also affected by the number of pieces in a mailing, and the total volume of all mail pieces entered by a given mailer in a year. Greater mail volumes reduce the unit transaction costs of mail acceptance and enforcement of mail design and address quality requirements. • The First-Class rate structure recognizes none of the unit cost differences caused by the sales channel (e.g., retail window or CAPS account) or postage evidencing methods (postage stamps vs. meters vs. permit indicia) used by the mailer. • Mail addressing requirements allow wide variations in the correctness, completeness, and legibility of addresses, particularly for Single-Piece Mail. The lack of rate elements for many individual cost drivers might be of little concern if the overall cost effects of these quality characteristics were distributed evenly between the Single-Piece and Presort categories of First-Class Mail. In fact, the non-presort characteristics are not evenly distributed. Compared with Single-Piece Mail, the average piece of First-Class Presort Mail is less costly in multiple respects, and has significantly lower unit costs than Single-Piece Mail even after presort cost avoidances are netted out: - 11 - Presort mail tends to be “cleaner.” In comparison to the nonpresort benchmark, presort mail is normally printed (or typewritten), and more uniform than nonpresort mail. These factors, and possibly others, which are unrelated to mailer preparation, may contribute to the magnitude of the cost difference between presorted and nonpresorted mail. R90-1 Op. & Rec. Decis. ¶ 5067. These circumstances require a more robust and precise specification of ECPR. Because the costs of single-piece mail are heterogeneous, maximizing incentives for productive efficiency requires the Commission to set presort rate differentials equal to the unit cost differences between Presort Mail and the marginal piece of Single-Piece mail. Panzar Direct (PB-T-1) at 36-39. Using the typical, median or average piece of Single-Piece mail as the benchmark produces incorrect results. Id. And using a low-cost subset of Single-Piece mail produces results that depart even further from ECPR. Id. at 37-39 (responding to Cohen et al.). 2. The marginal piece of single-piece mail has the cost characteristics of collection mail, not BMM. The foregoing analysis should make clear that bulk metered mail (“BMM”) can no longer be considered an appropriate rate benchmark. BMM is a fictional category of low cost single-piece First-Class Mail loosely defined as bulk mailings of letters that are “machinable, homogeneous, non-barcode pieces with machine printed addresses that are properly faced and entered in trays.” Kobe Direct (APWU-T-1) at 15 (quoting R2005-1 Tr. 4/952 (Abdirahman)). BMM is best described as a result—lower costs—in search of supporting facts. It has no - 12 - precise definition, 4 and even its proponents are unsure of how much mail with the characteristics of BMM actually exists. 5 Advocates of the BMM paradigm have defended its use as a rate benchmark on the theory that BMM best models the characteristics of the average single-piece mail that is assumed to have migrated to the Presort category. 6 As explained above, however, the appropriate cost benchmark for mail as heterogeneous as single-piece First-Class Mail is not the average piece of single-piece mail submitted for presorting, or the average piece of presorted mail after presorting, but the marginal piece of single-piece mail. The record provides no evidence that the marginal single-piece mailpiece is remotely akin to BMM—or, indeed, that mail converted from BMM represents more than a tiny share of the existing presort mailstream. To the contrary, the most credible evidence in the record on this issue, from NAPM witness Elizabeth 4 See 20 Tr. 7078 (response to APWU witness Kobe to MMA/APWU-T1-3(a)) (defining BMM as mail tending to be “at the cleaner end of the continuum,” and defining “clean mail” as “mail which, for a variety of reasons, is cheaper than average to process . . . there is no precise definition of this term”). 5 “To my knowledge the Postal Service does not provide volumes of BMM letters nor am I aware of any source of data that provides the conversion information that you seek.” 20 Tr. 7093 (Kobe response to MMA/APWU-T1-11); id. at 7093 (there are no data showing how much BMM is expected to convert to presort First-Class Mail in TY 2008); id. at 7199 (“I haven’t personally seen it [BMM], but I know it exists.”). 6 Kobe Direct (APWU-T-1) at 15, lines 2-5. Ms. Kobe also suggests that BMM is the most appropriate benchmark because it most closely resembles the characteristics of presort mail after it has been processed. Kobe Direct (APWUT-1) at 6, lines 13-15. This is clearly illogical. To estimate the costs that the Postal Service avoids by presorting, one must begin with the costs of a piece that has not been presorted. Using the characteristics of mail that already has been presorted as the starting point would define the entire cost savings out of existence. - 13 - Bell, (NAPM-RT-1), makes clear that the marginal piece of Single-Piece mail currently sought and obtained by presort bureaus has costs characteristics akin to collection mail. Ms. Bell has owned and operated a presort bureau in Florida for the past 20 years. Bell Reb. (NAPM-RT-1) at 3 (38 Tr. 12946). Before starting her company, she worked for several years at the Postal Service, performing a variety of tasks including collection of mail from collection boxes. 38 Tr. 12946, 12989. Her career has made her familiar with the characteristics of presorted First-Class Mail before it is presorted. 38 Tr. 12946. In her experience, the FirstClass Mail received by her company for presorting from customers who have not previously used a presort bureau—i.e., from new customers—typically has physical characteristics similar to collection mail. 38 Tr. 12946. She has not seen any BMM coming in from a new customer. 38 Tr. 12999, line 25, to 13000, line 1. There a number of reasons why the single-piece mail that converts to presort is far less clean than BMM: • Most customers do not know what sizes of envelopes are acceptable for automation mail. 38 Tr. 12947. Even business mailers often use self-mailers and other alternatives to standard business envelopes. 38 Tr. 12988-89. • Most customers do not know what type faces and color of envelope stock can be read by optical character readers. 38 Tr. 12947. • Many pieces tendered to presort bureaus have handwritten addresses, not pristine typed or computer-generated addresses like those on - 14 - BMM. 38 Tr. 12947; id. at 12990-91 (noting that hospitals tend to generate significant volumes of hand-addressed mail from doctors). • Most mailers do not know what a barcode clear zone is, and would have no reason to provide one. 38 Tr. 12947. • Most do not know what Move Update is. Without the involvement of a presort bureau, these mailers would have no reason to comply with Move Update requirements, especially for First-Class Mail, which the USPS forwards free of additional charge. 38 Tr. 12947. • Most mailers do not understand “loop mail” (mail that is designed in a way that causes the optical character reader—whether owned by the Postal Service or a presort bureau—to read the return address and send the mailpiece back to the sender) or how to avoid it. 38 Tr. 12947. • A significant number of mailpieces deposited by employees in workplace collection boxes arrive at presort bureaus in envelopes that are unsealed or stuck together. Id. at 12947, 12992. Mailpieces stuck together must be separated by hand before they can be fed into mail sorting equipment. Id. at 12992. • Most new mailers do not know how to properly use tabs and wafer seals. 38 Tr. 12947. Without the intervention of presort bureaus, the mail entered by these customers would cost the Postal Service far more to process than BMM-like mail. 12950-52. - 15 - 38 Tr. Moreover, it would be difficult for most mailers to prepare BMM-like mail even if they wished to do so. Most individual mailers lack access to a timely and adequate supply of trays. 7 Many customers of presort bureaus generate too little mail to justify using trays. The single-piece rate structure provides no incentive for using trays – or for entering mail in containers at all. Nor does the singlepiece rate structure provide any incentive to bundle or sequence pieces, or orient them consistently. To the contrary, it is easier to enter large quantities of singlepiece mail with “every other handful inverted, which increases the ease of putting mail into a box without flared ends.” 38 Tr. 12948-49, 12996, lines 13-14 (Bell). Furthermore, mailers that prepared large quantities of BMM would have difficulty entering it in the Postal Service network. Because BMM is single-piece mail, bulk mail entry units would not accept it, and it would need to be entered at a retail mail entry facility, which typically would not be organized to accept bulk mailings efficiently. The mailer “would need to go probably to the dock, which with all the gates and everything you have to have an appointment to get in. Otherwise you take it up to the front counter.” 38 Tr. 13001 (Bell). 7 During cross-examination of Ms. Bell, counsel for APWU suggested that the flow of trays would be bidirectional, on the theory that large senders of FirstClass Mail are “highly likely” to be “receiving a substantial volume of mail as well,” and thus are likely to receive a supply of trays sufficient for their outgoing mail. 38 Tr. 12987. In fact, facilities that generate large volumes of outgoing mail often do not receive equal quantities of incoming mail. Ms. Bell’s two largest customers, for example, are a VA hospital center that sends out large volumes of appointment notices, and a company mail processing center whose corresponding payment center is located elsewhere. Both of these companies send far more mail than they receive. 38 Tr. 13002 (Bell). “If they were getting the trays in that they needed, I would never have to deliver trays to my customers, and I deliver trays daily to some of my customers. I deliver a supply weekly to every customer.” Id. (emphasis added). - 16 - What is true of the baseload volume of mail received by presort bureaus is even more true of their marginal piece of mail. Volumes of single-piece mail from new customers, when they appear at all, do not appear in trays of clean letters. This is true not only in southwest Florida, but elsewhere in the United States. Id. at 7 (38 Tr. 12950). Indeed, on an average day, Ms. Bell’s company returns to its customers 200 letters that are so poorly prepared that they would be undeliverable as addressed. Id. at 9 (38 Tr. 12952). Ms. Bell’s testimony on the physical and cost characteristics of the single piece mail that currently converts to presort is supported by the testimony of USPS witness Taufique. In response to cross-examination by APWU counsel, Mr. Taufique stated: What we get now, and we have seen a lot of evidence of that, is that large presort bureaus are picking up office mail, which is not BMM mail, which is not trayed, which is not faced. . . . Large presort bureaus are picking up office mail and converting that into presort mail, which is not the same thing as the BMM mail which is metered, which is faced and which is trayed. 16 Tr. 4938 (Taufique). Mr. Taufique’s testimony on this point, like Ms. Bell’s, was based on first-hand observation of the presort mailstream: As a pricing witness, I keep up with the industry. I try to visit both our plants and the plants of the people who prepare mail for us, sir, and talk to the costing people who see the mail coming in so it is not [just] a feeling. It is based on observations from the folks who work in the field, folks who process the mail and our own personal experiences from persons in the plant, the three or four bureaus’ activities, actually the costing people. I have actually visited more than one facility where we’ve seen that the mail that is being converted into presort is not the clean mail of the past. It is a heterogeneous stream of mail that is being - 17 - converted, and that is why we need to look at the benchmark issue in a different light. We are not abandoning the [efficient] component pricing in this regard. That is based on the observations of the Postal Service that this is happening, and we need to change the benchmark in relation to the new industry that we’re looking at right now. 16 Tr. 4939 (Taufique). APWU and OCA, the two defenders of the BMM benchmark in this case, were unable to offer any credible evidence that BMM represents a significant fraction of the mail currently handled by presort bureaus, let alone of the marginal mail that now converts to presort. APWU witness Kobe acknowledged that she was “unaware of any studies that provide details on which pieces [BMM or other] shift from Single Piece mail to Presort mail”; unable to provide any studies showing that the “mail that is converting from First Class single piece to presort is not equivalent to the average collection mail” from households, nonprofit organizations and small businesses; unable to state what percentage of the growth in presort mail volume is due to conversion from single-piece mail; and unaware of any “statistics kept on this topic” of “how much First Class single piece mail . . . still ‘converts’ to presort mail”); unaware of any data provided by the Postal Service showing “volumes of BMM letters”; and unaware of any data showing how much BMM is expected to convert to presort First-Class Mail in Test Year 2008). 20 Tr. 7074, 7084, 7093, 7097 (Kobe). Witness Thompson asserts that “automation compatible letters, hand addressed letters, non-machinable letters” and collection mail from households and small businesses is unlikely to be converted to presort because presort bureaus are unlikely to be interested in working this kind of high-cost mail. Thompson Direct (OCA-T-4) at 11, lines 5-8; id. at 12, lines 5-8. In fact, presort - 18 - bureaus “would be thrilled to get collection box mail to process. It would not present us with any challenges we do not face now on a daily basis.” Bell Reb. (NAPM-RT-1) at 3 (38 Tr. 12946). In rebuttal testimony, USPS witness Abdirahman claimed to have seen “hundreds of trays of” BMM at the Southern Maryland processing plant in September 2006. Abdirahman Reb. (USPS-RT-7) at 5, 35 Tr. 11952. He was unable to state how the trays entered the plant, or whether they were entered by one mailer or many. Id. at 12008, 12012. He also claimed to have seen BMM before at other plants. Id. at 12012. In fact, what Mr. Abdirahman saw on these occasions almost certainly was mail processed by presort bureaus, but entered at undiscounted single-piece rates because the mail already carried full rated postage 8 or could not be entered at discounted rates for other reasons (e.g., its address could not be given a proper 11-digit delivery point POSTNET barcode). DMM 233.5.1. The Postal Service requires that presort bureaus perform extensive processing on all mail they enter—even mail that does not qualify for presort discounts. 38 Tr. 1294950 (Bell). The uncompensated work that the Postal Service compels presort bureaus to perform on this “full-paid mail” includes facing, traying and separation of stamped envelopes from business reply envelopes (“BREs”), stamped mail and BRE from metered mail, Express and Priority Mail from First-Class Mail, flats from letters, and packages from other shapes. Bell Reb. (NAPM-RT-1) at 6-7 (38 8 Mail bearing indicia of payment at the full single-piece rate is ineligible for value-added refunds to the presort bureau entering it. DMM 902.9.4.12(c); accord, 38 Tr. 12994, lines 15-21 (Bell). - 19 - Tr. 12949-50). 9 Although the result may look like BMM to the uninitiated, it is not. As Ms. Bell testified: Q: In your professional opinion, have you seen mail inside the Postal Service that looks like bulk metered mail? A. I’ve seen processed mail like [that] coming from presorts. I’ve never seen large volumes of anything other than going on the facer cancelers from the collection boxes. Q. In your professional opinion, what is the most likely source of mail that looks like bulk metered mail inside the Postal Service? A. I would say presort service bureaus. 38 Tr. 13001 (Bell). Needless to say, mail that has already received extensive processing from a presort bureau is not a valid benchmark of the cleanliness of single-piece mail before conversion to presort. 10 Finally, bulk mailings of clean First-Class Mail that still remain in the single piece mailstream are likely to be resistant to conversion. Government- originated mail is a good example, as Mr. Abdirahman acknowledged during cross-examination by MMA counsel: 9 Ms. Bell’s company alone enters about 8,000 pieces of such full-paid mail every day—an amount equivalent to 40 trays of mail, or a little more than five percent of the total mail volume entered by her company. Bell Reb. (NAPM-RT-1) at 6-7 (38 Tr. 12949-50). 10 It is also possible that some mail observed in Postal Service facilities as having the appearance of BMM may in fact be collection mail that was trayed and faced by Postal Service employees at an associated facility before transport to the observation point. See, e.g., R2000-1 Tr. 45/19699 (Miller) (some of the mail volume characterized as BMM “is trayed by the Postal Service itself rather than mailers”). Needless to say, mail that has already received processing by the Postal Service is also not a legitimate benchmark of the cost characteristics of single-piece mail before conversion to presort. - 20 - Q. Do you recognize that there’s certain mail out there, which may look like BMM, smell like BMM, walk like BMM, but is never going to convert to pre-sorted mail? A. Give me an example. Q. Well, a government agency, for example, that might have considerations other than just controlling costs, and they might not want to be involved in all it takes to workshare mail and to live up to the requirements that the Postal Service has and to meet the deadlines that the Postal Service has. A. It could. In a daily business, people mail things in half tray, full tray, depending on the business. Q. Right. And so this could have been going on for years and years and may never convert to presorted mail, right? A. Yeah. 35 Tr. 12013 (Abdirahman). 3. The BMM benchmark does not achieve a uniform perpiece contribution to institutional costs. APWU witness Kobe contends that because First-Class mail is “very heterogeneous,” the BMM benchmark is “the only way to make certain that two mailers with identical pieces of mail are paying the same contribution to overhead costs, irrespective of whether they workshare.” Kobe Direct (APWU-T-1) at 15; id. at 7, lines 2-5. But the BMM benchmark does not achieve uniformity of cost contribution. Under Ms. Kobe’s proposed rate design, for example, for example: • The mailer of a “clean” Single Piece letter would pay a larger contribution to overhead costs than the mailer of a “dirty” Single Piece letter. - 21 - • The average piece of presort First-Class Mail would pay a larger contribution to overhead costs than would the average piece of singlepiece First-Class Mail. Bell Reb. (NAPM-RT-1) at 10 (38 Tr. 12953). • A First-Class letter entered at a destination facility would pay a larger contribution to overhead costs than an otherwise identical letter carried a longer distance. 20 Tr. 7194-96 (Kobe). • A letter with a computer-generated address typically costs the Postal Service less to process than an otherwise similar piece “that is handwritten and has to be remote barcoded by a manual operator.” 20 Tr. 7196, lines 14-18 (Kobe cross-examination). Presort First-Class mail must have a machinable address; single-piece mail need not, and often does not. Id. at 7196, line 19, to 7197, line 4. APWU is not proposing to offer a discount for putting a machinable address on a single piece letter. Id. at 7197, line 5-8. Hence, under APWU’s rate design, “first class letters with handwritten addresses are unlikely to be making the same contribution to the Postal Service institutional costs as otherwise identical letters with typed or printed addresses . . . That’s part of the averaging of the first class rate.” Id. at 7197, lines 915. • APWU’s proposed rate design would not offer First-Class mailers discounts for buying postage through a less costly channel than a retail counter, or entering mail in a Postal Service facility rather than a street collection box. 20 Tr. 7197, line 16, to 7198, line 11 (Kobe crossexamination). These mailer activities save the Postal Service money. Id. at 7197, lines 16-20. Because the APWU rate design does not offer discounts to single-piece mailers for engaging in these activities, the - 22 - result could be “differences in institutional cost contributions for mail that varied only in that attribute.” Id. at 7197, line 24, to 7198, line 2. The BMM benchmark is not alone in failing to achieve uniformity of contribution; nonuniformity of cost contribution is inherent in the highly averaged nature of the First-Class rate structure. Until the First-Class rate structure is fully deaveraged for each of the numerous mail characteristics that make First-Class costs so heterogeneous, no presort benchmark will achieve uniformity of contribution across the rate class. Taufique Reb. (USPS-RT-18) at 5-6, 38 Tr. 13346-47; Panzar Direct (PB-T-1) at 28-39. As Ms. Kobe conceded in response to an interrogatory, “whenever there is an averaging process, there will be some mail within that category that pays more towards institutional costs than other mail.” 20 Tr. 7076 (Kobe response to MMA/APWU-T-2(a) & (b)); accord, 20 Tr. 7079 (Kobe response to MMA/APWU-T1-3(d)). 11 Rather than pursuing the chimera of uniformity of contribution, the Commission should focus on the more important and achievable goal embodied in ECPR: setting rates that promote the lowest combined Postal Service/private 11 Needless to say, complete deaveraging would be neither feasible nor desirable. Averaging is “an integral part of postal ratemaking.” MC95-1 Op. & Rec. Decis. ¶ 3063. The “essence of a classification” is a “grouping of mail for which a certain rate is charged.” National Easter Seal Society v. USPS, 656 F.2d 754, 762-63 (D.C. Cir. 1981) (emphasis added). A “separate rate for every group of mailers with special cost savings, no matter how small the group, would produce a hopelessly complicated rate schedule.” Id. (quoted in United Parcel Service, Inc. v. USPS, 184 F.3d 827, 845 (D.C. Cir. 1999); accord, Mail Order Ass’n of America v. USPS, 2 F.3d 408, 426 (D.C. Cir. 1993). Accordingly, the Commission must balance the potential efficiency gains of greater rate deaveraging against the additional transaction costs. See MC95-1 Tr. 33/15011, 15023 (Schmalensee). - 23 - sector costs for First-Class Mail. That goal, as Professor Panzar has explained, requires adoption of a presort benchmark based on the marginal piece of singlepiece mail. See Section II.B.1, supra. 4. Basing presort discounts on the marginal piece of mail does not give existing presort mail an inappropriate reward. Ms. Kobe also contends that replacing BMM with the marginal piece of mail as the presort rate benchmark, by deepening presort discounts, would give an reward or “windfall” to the “least expensive mail already being workshared”— an outcome that APWU regards as undesirable. 20 Tr. 7062-63, 7193. That low cost mail would receive additional discounts is irrelevant to the merits of the proposal. This result is the normal (and appropriate) outcome in any market with an upward sloping supply curve when the price for a good or service is set equal to the cost of the marginal unit supplied. Under these circumstances, suppliers of the “inframarginal” (i.e., lower-cost) outputs normally receive “rewards” by definition. That is how ECPR, and efficient competitive markets, treat low cost suppliers. Panzar Direct (PB-T-1) at 17-19, 22 and 35. Even Ms. Kobe conceded this on cross-examination. See 20 Tr. 7205-10 (APWU witness Kobe). 5. Delinking of presort and single-piece rates is a reasonable proxy for an ECPR-compliant presort benchmark. As previously noted, the Postal Service has proposed to de-link rates for presort First-Class Mail from single-piece Mail: i.e., to set rates for presort FirstClass Mail so that each category pays its attributable costs and makes an approximately equal contribution per piece. This is a practical and reasonable proxy for linking presort rates to a single-piece benchmark that reflects the - 24 - characteristics of the marginal single-piece mail that converts to presorting today. Taufique Reb. (USPS-RT-18) at 7-9, 38 Tr. 13348-50. The Commission suggested in NOI #3 that de-linking “implicitly treats Single-Piece Mail and workshared mail as separate subclasses.” Cf. NOI #3 at 2. This is incorrect. The creation of separate subclasses would entail the prescription of separate coverage ratios or contributions to institutional cost for each grouping of mail, based on a separate analysis of the demand for each grouping. See R80-1 Op. & Rec. Decis. ¶ 692, aff’d, Newsweek, Inc. v. USPS, 663 F.2d 1186, 1210 (2nd Cir. 1981); R84-1 Op. & Rec. Decis. ¶¶ 5090-5106; R87-1 Op. & Rec. Decis. ¶ 5144; MC95-1 Op. & Rec. Decis.¶¶ 2073, 3017-18, 3022-25, 5030-34. The Postal Service has not proposed this more far-reaching relief here. Absent these additional steps, the modified cost avoidance methodology embodied in the de-linking proposal does not rise to the creation of a separate subclass. As the Commission held in R87-1: From the outset, we reject the Postal Service’s implication that a choice of a cost methodology other than its cost avoidance methodology to design the First-Class Mail 5-digit presort discount is tantamount to a designation of the presort rate as a subclass or “de facto subclass.” From our reading of the statutory criteria and history and of the presort discount, nothing suggests that a restrictive view such as that advanced by the Service is mandated or desirable. On the contrary, these sources and the record in this proceeding support the view that there should be flexibility in the design of any given discount rate and the development of the discount should not be bound by one exclusive cost methodology which must be used throughout the history of the discount. R87-1 Op. & Rec. Decis. ¶ 5188 (emphasis added). De-linking likewise avoids the need to determine the “market boundaries” of Presort and Single-Piece Mail, or to worry about whether the two categories of service serve, or do not serve, “overlapping markets.” Cf. NOI #3 at 5; id. at 6 (question 1). - 25 - C. EPCR Requires Analysis Of All Presort-Related Cost Pools. A second precondition for efficient component pricing to basing rate differentials on estimates of presort cost avoidances that reasonably capture all costs actually avoided by the worksharing at issue. Basic rate differentials based on cost studies that systematically understate presort-related cost avoidances, or that arbitrarily assume without analysis that most cost pools do not vary with the level of presorting, do not produce ECPR-compliant presort rates. Moreover, cost avoidance estimates are understated will cause presort discounts to appear too large when they are actually correct, or even too small. See Buc Direct (PBT-2) at 6-7. Unfortunately, the Postal Service has repeatedly underestimated presort cost avoidances in the past, and has done so again in this case. The problem stems in significant part, as in past cases, from the Postal Service’s failure to model all cost pools affected by the degree of presortation. For the cost pools left unmodeled, the Postal Service has simply assumed by default that presorting avoids no costs at all. This is a clear source of downward bias. As the Commission found in MC95-1: If costs avoided by a worksharing operation are difficult to isolate, they tend to be omitted by engineering models. Therefore, cost differentials based on engineering models tend to be underinclusive. MC95-1 Op. & Rec. Decis. ¶ 4220; Bentley Direct (MMA-T-1) at 6-7. The Postal Service’s presort cost studies in this case continue to suffer from this deficiency—and, in many respects, to a larger degree than in the past. In some respects, the Postal Service’s presort cost models in this case improve on previous versions. Buc Direct (PB-T-2) at 10-12. - 26 - For many cost pools, however, the Postal Service’s analysis of the presort relatedness of individual cost pools continues to be little more than guesswork. Buc Direct (PB-T-2) at 1329. Written discovery and oral cross-examination of the Postal Service witness Abdirahman have confirmed that the Postal Service did not model all costs of mail processing operations. Rather than perform a thorough and rigorous analysis of the effect of sorting on costs, the Postal Service modeled only 10 out of 53 cost pools, and simply assumed that the 43 remaining cost pools are unaffected by the degree of worksharing. See 4 Tr. 519 (Abdirahman response to ABA-NAPM/USPS-T-22-4b); R2006-1, Abdirahman Direct (USPS-T22), at 7, lines 19-21, and 8, lines 1-2. The cost pools labeled as “proportional” were merely those containing costs for tasks that were actually modeled and the cost pools labeled as “fixed” were merely those containing costs that were not modeled. See e.g., 4 Tr. 609 (Abdirahman response to PB/USPS-T22-4); id. at 528 (Abdirahman response to MMA/USPS-T22-1); id. at 618-20, 660 (Abdirahman). See generally Buc Direct (PB-T-2) at 7-9. Moreover, the Postal Service completely excluded any analysis of cost differences at delivery units. Buc Direct (PB-T-2) at 12-13. APWU witness Kobe and OCA witness Thompson adopted with only limited changes the cost pool classifications developed by the Postal Service. Kobe Direct (APWU-T-1) at 16-21; 20 Tr. 7073, 7115, 7118-22, 7136, 7142 (Kobe); Thompson Direct (OCA-T-4) at 18-22; 20 Tr. 7373 (Thompson response to MMA/OCA-T4-2-8(b); 20 Tr. 7375 (Thompson) (“I did not analyze cost pools”); 20 Tr. 7424, lines 4-144 (Thompson). Accordingly, their presort cost models also underestimate presort cost avoidances. - 27 - By contrast, the presort cost avoidance estimates of Pitney Bowes witness Buc and MMA witness Bentley are well supported. Mr. Buc, performing a comprehensive new analysis of the Postal Service’s cost pool classifications, has shown that many of the pools left unmodeled (and therefore categorized as “fixed”) by the Postal Service in fact contain costs that vary with presort level and thus should be classified as “proportional.” Buc Direct (PB-T-2) at 14-30; see also Library Reference PB-LR-L-1, Tab 5 (detailed analysis). The separate analysis of MMA witness Bentley has arrived at similar results. Bentley Direct (MMA-T-1) at 12-19. See also Panzar Direct (PB-T-1) at 40-44 (providing support for Buc analysis of piggyback and overhead costs). D. The Presort Rate Differentials Proposed By The Postal Service Would Pass Through Less Than 100 Percent Of Avoided Costs. A comparison of the presort cost avoidances developed by Pitney Bowes witness Buc and MMA witness Bentley with the Postal Service’s proposed presort discounts confirms the reasonableness of the discounts. For each presort tier, the rate differentials proposed by the Postal Service are smaller than the incremental cost savings. Indeed, for two of the presort increments— MAADC to AADC and AADC to 3-digit—the incremental passthroughs equal less than 60 percent of the incremental cost savings: - 28 - USPS Proposed Rates for Automation Letter Mail Rate Category USPS Proposed Rate (cents) MAADC 34.6 AADC 33.5 56% 3-Digit 33.1 57% 5-Digit 31.2 81% Proposed Passthrough Buc Direct (PB-T-2) at 31 (Table 9). 12 MMA witness Bentley has obtained similar results. Bentley Direct (MMA-T-1) at 10-12. Under either set of cost avoidances, the presort rate differentials proposed by the Postal Service are quite conservative. III. THE COMMISSION SHOULD RECOMMEND OTHER CHANGES IN FIRST-CLASS RATE DESIGN PROPOSED BY THE POSTAL SERVICE A. Greater Recognition Of Shape-Related Cost Differences In this case, the Postal Service has proposed greater recognition of the costs differences caused by the shape of First-Class mailpieces. See Taufique Direct (USPS-T-32) at 17-20. NAPM and NPPC support this initiative. Economic efficiency requires that all significant cost-causing differences between the attributes of two categories of mail be recognized in differentials between the rates for those two categories. Shape has become a very important driver of mail processing costs under automation. Thus, the Postal Service’s proposal to recognize at least a portion of shape-related cost differences in the 12 Indeed, that those cost avoidances would reasonably support even greater rate differentials, as Pitney Bowes proposes. Buc Direct (PB-T-2) at 31-34. - 29 - First-Class rate structure is an important step toward greater economic efficiency and sending better price signals to mailers. Greater recognition of shape will also enable the Postal Service to compete more effectively against electronic competition by reducing First-Class rates for heavier-weight pieces, as the Postal Service has proposed in this case. Bentley Direct (MMA-T-1) at 22. B. Reduced Extra-Ounce Rate. The Postal Service has also proposed in this case to deemphasize weight as a rate determinant by reducing the extra-ounce rate from 24 cents to 20 cents. Taufique (USPS-T-32) at 4. NAPM and NPPC support this initiative as well. The Postal Service proposal is consistent with the principle that, when a mail characteristic has only a limited effect on cost, the rate element incorporating that mail characteristic should not exceed the cost differential. No other ratemaking considerations warrant making an exception to this principle unless there is some other reason to do so—such as the recognition of demand characteristics, or other considerations specified by 39 U.S.C. § 3622(b). No such reasons exist in this case. Additional ounces in letters cost the Postal Service very little, especially in an automated mail processing environment. Moreover, a reduced additional-ounce rate for First Class bulk letters would enable First-Class Mail to compete more effectively against the Internet, and to attract volume from Standard Mail, by encouraging mailers to insert more solicitation matter along with statements entered at First-Class rates. By reducing the cost of such a dual-purpose mailing to the mailer, the reduced additional-ounce rate will enable the Postal Service to compete more effectively - 30 - against the Internet for bill presentment, financial statements and similar communications. Bentley Direct (MMA-T-1) at 24-26; Resch (DFS/MSI-T-1). CONCLUSION For the foregoing reasons, NAPM and NPPC respectfully request that the Commission recommend the Presort First-Class rate design proposed by the Postal Service. Respectfully submitted, David M. Levy Richard E. Young SIDLEY AUSTIN LLP 1501 K Street, N.W. Washington, DC 20005-1401 (202) 736-8000 [email protected] Counsel for National Association of Presort Mailers and National Postal Policy Council December 21, 2006 - 31 -
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