Matakuliah
Tahun
:J0402 / Strategi Bisnis
: 2005
Latihan 3
Chapter 9 : Study Case
1
Latihan 3
Apply the BCG product portfolio model to
an MNC which is doing business in Asia.
State any assumptions made. Industry
leaders often pursue an overall cost
leadership strategy. Give an example of
a global marketer which has successfully
implemented this approach. Does it have
the skills and resource required?
2
Salam Penutup
Trimakasih Atas Perhatiannya
dan Sukses Selalu
3