Matakuliah : J0384 – Perilaku Konsumen
Tahun
: Ganjil 2007/2008
Consumer and Sociaety
Pertemuan 26
CONSUMERISM?????????
Desribe the contemporary consumer movement in USA
in the mid 1960s
Consumerism encompasses the evolving activities of
govermenet business independent organisations and
concerned to protect and enhance the rights of
consumer
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GOVERNMENT REGULATORY ENVIRONMENT
• Australia
– Ausralia competititon and Consumer Commission
– Trade practisse act 1974
– Prives Surveillance act 1983
– Consumer advisorry bodies
– State and territory legislation
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• New Zeland
The government provide advice on matters that affect
consumers who are buying goods and service:
– Reviewng the way lows affects consumer
– Revising outdated laws
– Promotion good business practice
– Encouragiing business
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ETHICS IN BUSINESS
• Marketing Ethics
• Societal marketing concept  while profit,
organisations must also consider the wider
consequences for society
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MARKETING MIX DECISIONS
• Product issues
– Product design and safety
– Packaging and labelling
– Nutritional labelling
– Product recalls and bans
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MARKETING MIX DECISIONS
• Pricing Issues
– Price discrimination
• Two price discrimination
• Promotion issues
• Distribution issues
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EMERGING ISSUES
• The internet
• Privacy
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• Class Discussion
• Q/A
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