House of Quality
Customer
Customer
Requirements Importance
Target Values
High relationship
Medium relationship
Low Relationship
House of Quality
What the customer
desires (‘wall’)
Customer
Customer
Requirements Importance
Aluminum
Parts
Auto
Focus
Auto
Exposure
Light weight
Easy to use
Reliable
Target Values
High relationship
Medium relationship
Low Relationship
House of Quality
Average customer importance rating
Customer Customer
Requirements Importance
Light weight
Easy to use
Reliable
Aluminum
Parts
Auto
Focus
Auto
Exposure
3
2
1
Target Values
High relationship
Medium relationship
Low Relationship
House of Quality
Relationship between
customer attributes &
engineering characteristics
(‘rooms’)
Customer
Customer
Requirements Importance
Light weight
Easy to use
Reliable
High relationship
Aluminum
Parts
Auto
Focus
Auto
Exposure
3
2
1
Medium relationship
Low Relationship
House of Quality Example
Target values for
engineering characteristics
(‘basement’);
key output
Customer Customer
Requirements Importance
Light weight
Easy to use
Reliable
Target Values
High relationship
Aluminum
Parts
Auto
Focus
Auto
Exposure
3
2
1
5
Medium relationship
1
1
Low Relationship
House of Quality
Customer
Customer
Requirements Importance
Light weight
Easy to use
Reliable
Target Values
High relationship
Aluminum
Parts
Auto
Focus
Auto
Exposure
1
1
3
2
1
5
Medium relationship
Low Relationship