Module 02
The Tourism Industry
WHEN ARE WE TOURIST?
1. Time
☻ 24 hours = accommodations
☻ Day tripper or Excursionist?
2. Distance
☻ 50 miles or 100 miles
3. Purpose
☻ Business or pleasure
ONE Definition of a Tourist
“A tourist is one who travels away from home for a distance of at least 50
miles (one way) for business, pleasure, personal affairs, or any other
purpose except to commute to work, whether for an overnight stay or
return the same day.”
(Nat’l Tourism Resources Review Commission)
In 2001 it is estimated to account for some:
• $3.5 trillion of Economic Activity
• 207 million jobs
In 2011 it is estimated to account for :
• $7.0 trillion of Economic Activity
• 260 million jobs
Source: WTTC, cited in Goeldner & Ritchie, 2003
Travel and Tourism: World’s Largest Industry
Tourism: What it Means to the US
Economy
• International Travelers to U.S. $94 billion
• American Travelers (outside) $82.0 billion
= $12.0 billion surplus!!
• Directly employs 7.6 million people in U.S.
• World’s largest industry?
• In U.S. = 3rd (Auto & food stores)
• 2nd only to health services in employment
Expenditure Patterns
$ .38 Transportation
.26 Food
.17 Lodging
.10 Entertainment
.09 Incidentals
$1.00
Characteristics of Travel &
Tourism
• Movement
• Multi-purpose
• Exchange of Money
• It’s local – It’s Global
• It’s a massive growing industry
• May be a compelling motive for some
• May promote peace and understanding
• The industry is fragmented
TOURISM COMPLEX
1. The tourist (business or pleasure?)
2. The businesses providing goods/services
3. The government of the host community
4. The host community
Thus, one definition of tourism is the
• interaction of these perspectives in
attracting and hosting tourists
Phases of Tourism
1) Anticipation & Planning
2) Travel to the Site
3) The on-site Experience
4) Return Travel
5) Recollection
Tourism’s Impact on
Community
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Energy Use (Water & Power)
Urban Revitalization
Environmental Quality
Economic Growth
Trade Deficits (cars for tourists)
Full Employment
Quality of Life
CARPE DIEM!
NE DISCERE CESSA!