Matakuliah
Tahun
: J0134/ Manajemen Strategik
: 2006
KONSEP DAN TUJUAN MANAJEMEN
STRATEJIK
Pertemuan 1
1
• DEFINISI
 Seni dan ilmu memformulasikan,
mengimplementasikan, dan
mengevaluasi berbagai keputusan
lintas fungsional yang memungkinkan
organisasi mencapai tujuannya
 Strategy; Strategic; Strategist
2
Isu Manajemen Stratejik :
• Globalisasi
• E-Commerce
• Lingkungan Alam
Integrative Strategic Management
Management
Marketing
Finance/Accounting
Production/Operations
Research & Development
MIS
3
The Nature of Global Competition
International/multinational corporations:
•Parent company
•Host country
Strategy implementation may be difficult:
Cultural differences:
Norms
Values
Work ethic
4
• Proses Manajemen Stratejik
– Dinamis dan kontinyu
– Semakin besar organisasi semakin formal
– Proses:
• Formulasi Strategi
• Implementasi Strategi
• Evaluasi Strategi
5
Model Manajemen Stratejik
External
Audit
Vision
&
Mission
Long-Term
Objectives
Generate,
Evaluate,
Select
Strategies
Implement
Strategies:
Mgmt Issues
Implement
Strategies:
Marketing,
Fin/Acct,
R&D, CIS
Measure &
Evaluate
Performance
Internal
Audit
6
Pihak yang Terkait dengan
Manajemen Stratejik
– Formulasi strategi – strategist (pihak internal:
pemilik, manajemen; pihak eksternal:
konsultan)
– Implementasi strategi – seluruh personnel
– Evaluasi strategi – atasan tiap level yang
dievaluasi
7
Strategy Formulation
Vision & Mission
External Opportunities & Threats
Internal Strengths & Weaknesses
Long-Term Objectives
Alternative Strategies
Strategy Selection
8
Strategy Implementation
Annual Objectives
Policies
Employee Motivation
Resource Allocation
9
Strategy Evaluation
Internal Review
External Review
Performance Metrics
Corrective Actions
10