Matakuliah
Tahun
Versi
: J0324/Sistem e-Bisnis
: 2005
: 02/02
Pertemuan 25
Understanding Business
Intelligence
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• memilih strategi penerapan inteligence
bisnis pada/bagi suatu institusi
2
Outline Materi
• Evolution of Knowledge Management
Applications
• Elements of Business Intelligence
Applications
• Business Intelligence in the Real World
• Core Technologies: Data Warehousing
3
Evolution of Knowledge Management
Application
4
The End-to-End Model
5
Elements of Knowledge Management
Applications
6
Business Intelligence Data Sources
7
Personalization Step
8
Analytical Applications in a Retail
Setting
9
Personalization applications allow you
to :
• Provide each customer with a personalized Web page-a
portal-that allows the customer to interact, transact, and
collaborate with the company. For example, provide
customers with one-click access to all related activityfrom support requests and credit checking to sales
questions and order-status information.
• Display only the information you want individual
customers to see. For example, all customer casesinquiries, trouble tickets, purchases, and so on-can be
stored in the same database, but each customer sees
only his or her own.
10
Next…..
• Proactively notify customers of product
improvements and upgrades, promotions, and
service enhancements relevant to them. Your most
loyal customers are automatically provided the
highest level of service and managed in a distinct
business process.
• Tailor information and recommendations according
to each customer's individual preferences. For
example, prefill service or sales requests with
customer data, saving them and you time from
having to repeatedly ask for the same information.
• Deliver personally relevant information related to
the products that customers own. Avoid
overwhelming customers with unrelated
information.
11
•
Source
: Kalakota, Ravi & Marcia
Robinson (2001). e-Business 2.0.
Roadmap for Success. Addison-Wesley.
PPT for Chapter : 11
12