Matakuliah
Tahun
: J0134/ Manajemen Strategik
: 2006
PERENCANAAN STRATEJIK
Pertemuan 4
1
Manajemen Stratejik Vs Perencanaan Stratejik
• Pada dasarnya perencanaan stratejik
adalah bagian dari proses formulasi
strategi dalam manajemen stratejik
• Perencanaan stratejik penting terutama
bagi analisis portofolio bisnis
2
In essence, the strategic plan is a
company’s game plan.
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Why Some Firms Do No Strategic Planning
Poor reward structures
Fire-fighting
Waste of time
Too expensive
Laziness
Content with success
4
Why Some Firms Do No Strategic Planning
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Fear of failure
Overconfidence
Prior bad experience
Self-interest
Fear of the unknown
Suspicion
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• Various Job Titles:
– Chief Executive Officer (CEO)
– Chief Strategy Officer (CSO)
– President
– Owner
– Board Chair
– Executive Director
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Prime Task of Strategic Management
Peter Drucker: -- think through the
overall mission of a business. Ask
the key question: “What is our
Business?”
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• Hirarki Strategi:
– Level Korporasi
– Level Unit Bisnis
– Level Operasional/Fungsional
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Hierarchy of Strategies
A Large Company
Corp
Level
Division Level
Functional Level
Operational Level
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A Small Company
Company
Level
Functional Level
Operational Level
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