This question paper consists of 30 questions [Section–A (20) + Section–B (5+5)] and 7 printed pages.
Bg ‡ÌZ-nà _| 30 ‡ÌZ [ I S>–A (20)
+
I S>–~ (5+5)] VWm 7 _w{–V n•> h¢ü&
Roll No.
Code No.
AZwH´$_mßH$
H$moS> Zß0
MASS COMMUNICATION
Set/goQ>
49/SS/O
u
OZgßMma
(335)
Day and Date of Examination .......................................................................................................................................
(narjm H$m {XZ d {XZmßH$)
Signature of Invigilators
1. ............................................................................
({ZarjH$m| Ho$ hÒVmja)
2. ............................................................................
General Instructions :
1. Candidate must write his/her Roll Number on the first page of the question paper.
2. Please check the question paper to verify that the total pages and total number of questions contained
in the paper are the same as those printed on the top of the first page. Also check to see that the
questions are in sequential order.
3. Making any identification mark in the answer-book or writing roll number anywhere other than the
specified places will lead to disqualification of the candidate.
4. Write your Question Paper Code No. 49/SS/O, Set u on the answer-book.
5. (a) The question paper is in English/Hindi medium only. However, if you wish, you can answer in
any one of the languages listed below :
English, Hindi, Urdu, Punjabi, Bengali, Tamil, Malayalam, Kannada, Telugu, Marathi,
Oriya, Gujarati, Konkani, Manipuri, Assamese, Nepali, Kashmiri, Sanskrit and Sindhi.
You are required to indicate the language you have chosen to answer in the box provided in the
answer-book.
(b) If you choose to write the answer in the language other than Hindi and English, the
responsibility for any errors/mistakes in understanding the question will be yours only.
gm_m›` AZwXoe Ö
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4. AnZr CŒma-nwpÒVH$m na ‡ÌZ-nà H$s H$moS> gߪ`m 49/SS/O, goQ u {bI|ü&
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AßJ´O
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Zonmbr, H$Ì_rar, gßÒH•$V Am°a {g›Yrü&
H•$n`m CŒma-nwpÒVH$m _| {XE JE ~m∞äg _| {bI| {H$ Amn {H$g ^mfm _| CŒma {bI aho h¢ü&
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Ho$db AmnH$s hmoJrü&
335/SS/O/817
[ P.T.O.
MASS COMMUNICATION
OZgßMma
(335)
Time : 3 Hours ]
g_` : 3 K Q>o
Note :
{ZX}e :
[ Maximum Marks : 80
]
[
nyUm™H$ :
(i)
All questions in Section ‘A’ are compulsory.
(ii)
From Section ‘B’, attempt questions of only one option of your choice.
(iii)
Marks for each question are indicated against it.
(i)
I S> "A' _| {XE JE g^r ‡ÌZ A{Zdm`© h¢ü&
(ii)
I S> "~' _| {XE JE AnZr ngßX Ho$ {g\©$ EH$ {dH$În _| go ‡ÌZm| Ho$ CŒma X|ü&
(iii)
‡À`oH$ ‡ÌZ Ho$ AßH$ CgHo$ gm_Zo {XE JE h¢ü&
80
SECTION–A
I S>–A
1. Name the first advertising agency started in the USA in 1875.
df©
1875
_| A_arH$m _| ÒWm{nV nhbr {dkmnZ EOo›gr H$m Zm_ ~VmB`oü&
2. Around 1439, who first ever developed printing?
bJ^J
1
1439
_| {H$gZo gd©‡W_ N>nmB© H$m {dH$mg {H$`m?
3. Define news.
1
g_mMma H$s n[a^mfm Xr{O`oü&
335/SS/O/817
1
2
4. What is radio bridge?
2
ao{S>`mo {~´O ä`m h°?
5. List any four types of entertainment programme on TV.
2
H$moB© Mma ‡H$ma Ho$ Q>obr{dµOZ _ZmoaßOZ-H$m`©H´$_ ~VmB`oü&
6. How is new media made creative?
2
›`y _r{S>`m H$mo aMZmÀ_H$ H°$go ~Zm`m OmVm h°?
7. How can media play the act of a bridge between government and people?
2
{H$g ‡H$ma _r{S>`m gaH$ma d OZVm Ho$ ~rM goVw H$m H$m`© H$a gH$Vr h°?
8. Explain hard news and soft news.
2
hmS>© ›`yµO Am°a gm∞‚Q> ›`yµO H$m AW© ~VmB`oü&
9. What can we do with the help of a sound recorder?
2
‹d{Z [aH$m∞S>©a H$s _XX go h_ ä`m-ä`m H$a gH$Vo h¢?
10. Name three types of microphone and their functions.
4
VrZ ‡H$ma Ho$ _mBH´$mo\$moZ H$m Zm_ VWm BZHo$ H$m`© ~VmB`oü&
335/SS/O/817
3
[ P.T.O.
11. List the tools of public relations.
4
OZgÂnH©$ Ho$ ä`m-ä`m CnH$aU h¢?
12. What are the distinguishing characteristics of new media as a form of
communication?
4
gßMma Ho$ EH$ Í$n Ho$ Vm°a na ›`y _r{S>`m Ho$ ä`m-ä`m {^fi bjU h¢?
13. Discuss interpersonal communication and two situations in which it takes
place with examples.
4
CXmhaUm| Ho$ gmW A›VÏ`©{∫$JV gßMma H$m CÑoI H$s{O`o VWm Xmo n[apÒW{V`m± ~VmB`o Ohm± `h gßMma hmoVm h°ü&
14. What are the tasks performed by a subeditor?
4
EH$ Cn-gÂnmXH$ H$m°Z-H$m°Z go H$m`© H$aVm h°?
15. Discuss any four spoken word formats of radio.
4
ao{S>`mo Ho$ {H$›ht Mma CÉm[aV e„X \$m∞_}Q> H$m CÑoI H$s{O`oü&
16. Write the major characteristics of television as a medium.
4
EH$ _m‹`_ Ho$ Vm°a na Q>obr{dµOZ Ho$ ‡_wI bjU {b{I`oü&
17. Discuss the principles of advertising.
4
{dkmnZ Ho$ {g’m›V H$m CÑoI H$s{O`oü&
335/SS/O/817
4
18. Describe the business opportunities available in new media.
6
›`y _r{S>`m _| Cnb„Y Ï`mdgm{`H$ Adgam| H$m dU©Z H$s{O`oü&
19. What are the salient points to judge the news worthiness of an information?
6
{H$gr gyMZm _| g_mMma `moΩ` hmoZo Ho$ {bE H$m°Z-H$m°Z go _wª` JwU hmoZo Mm{h`o?
20. What are the key questions to be kept in mind while planning an
advertisement?
6
EH$ {dkmnZ H$s `moOZm ~ZmVo g_` H$m°Z-H$m°Z go ‡_wI ‡ÌZm| H$mo —{Ô>JV aIZm Mm{h`o?
335/SS/O/817
5
[ P.T.O.
SECTION–B
I S>–~
OPTION–I
{dH$În–I
( Traditional Media )
( naÂnamJV _m‹`_ )
21. What is Tamasha?
1
V_mem ä`m h°?
22. What is string puppet? Give two examples of it.
3
S>moa H$R>nwVbr ä`m h°? BgHo$ Xmo CXmhaU Xr{O`oü&
23. Write six types of traditional media.
3
naÂnamJV _m‹`_ Ho$ N>Ö ‡H$ma {b{I`oü&
24. Give four examples of traditional painting and mention its region.
4
naÂnamJV {MÃH$bm Ho$ Mma CXmhaU Xr{O`o VWm BZH$m joà ~VmB`oü&
25. List four advantages of traditional media.
naÂnamJV _m‹`_ Ho$ H$moB© Mma bm^ ~VmB`oü&
335/SS/O/817
6
4
OPTION–II
{dH$În–II
( Photojournalism )
( \$moQ>monÃH$m[aVm )
21. Define photography.
1
\$moQ>moJ´m\$s H$s n[a^mfm Xr{O`oü&
22. State three differences between film camera and digital camera.
3
{\$Î_ H°$_am d {S>{OQ>b H°$_am Ho$ ~rM VrZ A›Va {b{I`oü&
23. What is focal length? What happens when focal length increases?
3
\$moH$b b|W ä`m h°? ä`m hmoVm h° O~ \$moH$b b|W ~ãT>Vm h°?
24. Discuss four types of photojournalism.
4
Mma ‡H$ma H$s \$moQ>monÃH$m[aVm H$m CÑoI H$s{O`oü&
25. Discuss the ethics of photojournalism.
4
\$moQ>monÃH$m[aVm H$s AmMma-gß{hVm H$m CÑoI H$s{O`oü&
335/SS/O/817
HHH
7
14VO—3000