MASS COMMUNICATION
OZgßMma
(335)
Time : 3 Hours ]
g_` : 3 K Q>o
Note :
{ZX}e :
[ Maximum Marks : 80
]
[
nyUm™H$
: 80
(i)
All questions in Section ‘A’ are compulsory.
(ii)
From Section ‘B’, attempt questions of only one option of your choice.
(iii)
Marks for each question is indicated against it.
(i)
I S> "A' _| {XE JE g^r ‡ÌZ A{Zdm`© h¢ü&
(ii)
I S> "~' _| {XE JE AnZr ngßX Ho$ {g\©$ EH$ {dH$În _| go ‡ÌZm| Ho$ CŒma X|ü&
(iii)
‡À`oH$ ‡ÌZ Ho$ AßH$ CgHo$ gm_Zo {XE JE h¢ü&
SECTION–A
I S>–A
1. Name the satellite through which our first national coverage of Doordarshan
was provided.
1
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2. Which type of communication takes place in a job interview?
1
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3. Write a popular tag line of advertising.
{H$gr {dkmnZ H$s EH$ bmoH${‡` Q>°J bmBZ {b{I`oü&
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1
4. What is radio bridge?
2
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5. What is customization of news?
2
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6. What is breaking news? Give an example.
2
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7. Give two ways through which communication helps us.
2
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8. List three levels involved in the communication process in public relations.
2
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9. Write four tasks involved in preproduction of a television programme.
2
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10. Write four examples of development communication. Also identify media of
these communications.
4
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[ P.T.O.
11. List and explain any four terms used in broadcasting.
4
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12. Describe any four business opportunities brought by new media.
4
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13. What is lead in a news story and what are two characteristics of a good lead?
4
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14. Briefly explain any two of the following :
(a)
Brand
(b)
Campaign
(c)
Target Audience
4
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(H$) ~´m S>
(I) A{^`mZ
(J) b{jV lmoVm
15. How does television differ from other mass media? Explain.
4
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16. List any eight news values.
4
{H$›ht AmR> g_mMma _yÎ`moß H$s gyMr ~ZmB`oü&
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17. How does new media provide opportunities for journalists?
4
›`y _r{S>`m nÃH$mam| H$mo {H$g ‡H$ma Adga ‡XmZ H$aVm h°?
18. Describe, in detail, any three limitations of radio.
6
ao{S>`mo H$s {H$›ht VrZ gr_mAm| H$m {dÒVma go dU©Z H$s{O`oü&
19. Discuss four types of communication.
6
gßMma Ho$ Mma ‡H$mam| H$m dU©Z H$s{O`oü&
20. Discuss the features of four types of advertising, with suitable example,
categorized according to theme and content.
6
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[ P.T.O.
SECTION–B
I S>–~
OPTION–I
{dH$În–I
( Traditional Media )
( naÂnamJV _m‹`_ )
21. ‘Bommalattam’ is which form of traditional media?
1
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22. Give three features of the drama played in rural areas of India.
3
^maV Ho$ J´m_rU joà Ho$ ZmQ>H$m| Ho$ VrZ bjU ~VmB`oü&
23. Write two myths prevalent in the minds of people about traditional media and
the reality.
3
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24. List any four disadvantages of traditional media.
4
naÂnamJV _m‹`_m| H$s {H$›ht Mma hm{Z`m| H$mo {b{I`oü&
25. What are the characteristics
communication?
of
traditional
as
a
vehicle
of
4
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media
6
OPTION–II
{dH$În–II
( Photojournalism )
( \$moQ>monÃH$m[aVm )
21. Name the court photographer in India during the rule of Sixth Nizam of
Hyderabad.
1
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22. Give an example of the violation of the ethics of truthfulness by a
photojournalist.
3
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23. Who is photoeditor? Give his two tasks.
3
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24. Name three types of lens and explain their role in photography.
4
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25. Give the flowchart of digital photography.
4
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HHH
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V13—4500