Matakuliah
Tahun
: J0012/ Komunikasi Bisnis I
: 2008
Pertemuan 6
Writing and Completing Business Messages
(2)
Three-Step Writing Process
Planning
Analyze Situation
Gather Information
Select Medium
Get Organized
Bina Nusantara
Writing
Adapt to
the Audience
Compose
the Message
Completing
Revise
Produce
Proofread
Distribute
Adapting to the Audience
Sensitivity
Relationships
Style and Tone
Bina Nusantara
Audience Sensitivity
Bina Nusantara
Adopt a
“You” Attitude
Demonstrate
Business Etiquette
Emphasize
the Positive
Use Bias-Free
Language
Mengubah sudut pandang “Anda”
SAYA
ANDA
Anda bisa memulai
Saya telah mengatur
Jadwal perjalanan Anda Perjalanan Anda tanggal
1 Mei
Mulai tanggal 1 Mei
Saya meminta semua Karena ide Anda dihargai,
karyawan untuk merespon mohon lengkapi survei
survei terlampir
terlampir
Bina Nusantara
Bias-Free Language
Age
Bina Nusantara
Gender
Disability
Race or
Ethnicity
Menghindar Bias Ras
BIAS RAS
James Lee, seorang
pribumi Kanada,
Melamar pekerjaan
Seorang akuntan India
dipekerjakan
DIPERBAIKI
James Lee melamar
pekerjaan
Seorang Akuntan
dipekerjakan
Menghindar Bias Gender
BIAS GENDER
DIPERBAIKI
Gadis kantor
( office girls)
Karyawan kantor
( office workers)
Sales
representative
Salesman
Bina Nusantara
Build A Strong
Audience Relationship
Establish
Your Credibility
Build the
Company’s Image
Bina Nusantara
Conversational
Tone
Controlling
Style And Tone
Plain English
Active and
Passive Voice
Bina Nusantara
Sentence Structure
and Vocabulary
Composing the Message
Word Choice
Sentences
Paragraphs
Bina Nusantara
Three-Step Writing Process
Planning
Analyze Situation
Gather Information
Select Medium
Get Organized
Bina Nusantara
Writing
Adapt to
the Audience
Compose
the Message
Completing
Revise
Produce
Proofread
Distribute
Revising the Message
Content
Organization
Style and Tone
Bina Nusantara
Editing for Clarity
Sentence Style
Faulty Parallelism
Dangling Modifiers
Long Noun Sequences
Camouflaged Verbs
Sentence Structure
Awkward References
Excess Enthusiasm
Bina Nusantara
Producing the Message
Multimedia
Elements
Design
Elements
Bina Nusantara
Multimedia Elements
Bina Nusantara
Presentation
Software
Graphics
Software
Video Clips
and Sound Bites
Hypertext Markup
Language
Design Elements
Consistency
Balance
Detail
Restraint
Bina Nusantara
Format for Business-Letters
Letterhead
Stationery
Date
Salutation
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Inside
Address
xxxxxxxxx:
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The
Message
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Signature
Block
Bina Nusantara
xxxxxxxxxxxxxx,
xxxxxxxxxxxxxx
xxxxxxxxx
xxxxxxxxx
Complimentary
Close
Format for Memos
Memo
Title
Headings
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XX: xxxxxxxxxxxxxxxx
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XXXXXXX: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
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Bina Nusantara
The
Message
Proofreading Advice
 Make multiple passes
 Use perceptual tricks
 Get some distance
 Stay focused and vigilant
 Review hardcopy documents
 Double-check high-priority items
Bina Nusantara
Distributing the Message
Cost Concerns
Convenience
Time Constraints
Security and Privacy
Bina Nusantara