Diversification into a start-up ice-creamery
View video clip: http://news.bbc.co.uk/1/hi/england/8013311.stm
Questions
Define the terms:
(i) Start-up
(ii) Diversification
Why might Jenny Clarkson have been looking for a new business idea for the family
farm?
What economic benefits does Just Jenny’s ice-cream bring to the local area?
Jenny is keen to expand her business. Identify three potential sources of finance
which Jenny could use to finance this expansion
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