Curious
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Bachelor of Communication
(Public Relations)
What is CSU’s Bachelor of Communication (Public Relations)?
CSU’s Bachelor of Communication (Public Relations) provides you with the skills and
knowledge to plan and manage communication to influence opinions or behaviours.
Employment opportunities for people with public relations skills continue to grow
and, as a graduate, you will be able to pursue diverse and challenging careers.
A double degree option is also available, combining study of public relations with
business studies.
What will I learn?
Extensive practical experience is provided through study tours, case studies and
client projects in core subjects, covering planning and management of communication
strategies, ensuring when you graduate, you have a portfolio of work that demonstrates
your expertise. All these are grounded on critical inquiry aimed at giving you indepth
knowledge for further research and career progression.
Some reasons for studying
Public Relations at CSU:
• learn how to face challenges and
communicate on many different
platforms through the workplace
learning opportunities
• double your options with a double
degree that includes business studies
• the course has professional
accreditation with the Public Relations
Institute of Australia
• graduate with a portfolio of work built
during extensive practical experience.
This course teaches you to communicate strategically, and develops written and
oral communication skills. You will also learn to make the most of presentations and
utilise social and other media. As a graduate, you will be able to work with a range of
stakeholders, manage projects and campaigns, and deal with issues and crises.
What is the Bachelor of Communication (Public Relations) /
Bachelor of Business Studies?
Graduates of the double degree will be familiar with business concepts in marketing,
management and organisational planning in addition to developing public relations skills.
Within the course, you will develop public relations skills through core subjects, and can
select from a range of business electives to develop a special area of expertise. These
electives can be chosen from accounting, business law, industrial relations, marketing,
management or strategy.
More information is available at:
www.csu.edu.au/courses/undergraduate/public_relations_business
Career opportunities
Graduates of these courses can find employment as public relations professionals in
multinational corporations as well as government departments, consultancies, publicly
listed companies and not-for-profit organisations in all parts of the world.
Professional recognition
The Bachelor of Communication (Public Relations) has been recognised by the
University as a Nationally Outstanding course. It is also accredited by the
Public Relations Institute of Australia.
www.csu.edu.au/courses/communication-public-relations
“It is shown repeatedly that the mixture
of theoretical and hands-on learning
offered to students at CSU enhances job
prospects and career progression; an
approach to learning I still benefit from in
my professional life.
“I was taken from a scratchy
understanding of public relations to a
comprehensive knowledge of theory
and industry. Undertaking the double
degree, studying business alongside PR
created balanced learning that helped
complement each other professionally.
“I now work in an agency across
a diverse range of clients and was
employed full-time before I had finished
my last session of study.”
Angus Rutherford
Public Relations / Business graduate
Campaign Manager Marketing Communications
Syngenta Australia and New Zealand
Workplace learning
All students are involved in professional projects with clients in the second and third
year of their study. You will work in teams on real projects in the Bathurst, Oberon and
Orange region to gain experience before completing an internship.
You will complete at least four weeks of internship in corporations, consultancies or notfor-profit sectors, depending on your area of interest. Internships are carried out in major
public relations firms and corporate public affairs offices to equip you with practical skills
and experience working with real clients, on real projects.
Visit our campus
You can arrange to visit CSU’s Bathurst Campus and have a personal guided tour of the
outstanding facilities available in the School of Communication and Creative Industries.
Tours are led by current students, giving you real insight into the CSU experience.
You will also have the opportunity to talk to staff members or lecturers about the
Public Relations program and what it’s like to study with CSU.
To book a tour, phone 1800 334 733 or visit: www.csu.edu.au/campustour
Three working days’ notice is required for tour bookings.
Further information
For more information or how to apply, visit:
www.csu.edu.au/courses/communication-public-relations
For more information about courses and
how to apply, please contact info.csu:
Freecall in Australia: 1800 334 733
International callers: +61 2 6338 6077
Facsimile: +61 2 6338 6001
www.csu.edu.au
The Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) Provider Number for
Charles Sturt University is 00005F. © Charles Sturt University, 2014. JB F3960c