BEFORE THE
POSTAL RATE COMMISSION
WASHINGTON DC 20266-0001
POSTAL
RATE AND FEE CHANGES,
1997
DOCKET NO. R-97
DIRECT TESTIMONY OF
PATSY SPEIGHTS (NNA T-2)
ON BEHALF OF
THE NATIONAL NEWSPAPER ASSOCIATION
DIRECT TESTIMONY OF
PATSY SPEIGHTS (NNA T-2)
1
2
3
My name is Patsy Speights. I am appearing
Newspaper
Association,
of which my newspaper
newspaper
5
demonstrate
6
newspaper
7
provide some information
9
10
located in Prentiss, Mississippi.
to the Postal Rate Commission
The purpose of my testirnony is to
the hardships placed upion a small
when mail delivery fails. I will cite two illustrative examples and will also
about subscribers’
Prentiss is in south central Mississippi,
complaints.
approximately
Gulf of Mexico and 60 miles south of Jackson, the Mississippi
The Headlight is. published on Wednesdays.
11
source of local information
12
are engaged in manufacturing
13
120 miles north of the
state c:apital.
The newspaper
is the primary
for readers in a 30 square mile area. Most of my readers
.and industrial jobs.
The Headlight is owned by Prenfiss Publishers,
14
Leader in Brookhaven,
15
the Headlight,
16
importance
of community journalism.
17
newspaper
on file as NNA Library Reference #3.
ia
is a member.
I am editor and general manager of the Prentiss Headlight, a weekly
4
a
on behalf of the National
Inc., a subsidiary
of the Daily
MS. The Jacobs family, who own and operate the Leader and
are active community
leaders and vigorous defenders
of the
I have placed a copy of a recent issue of the
Besides me, the Headlight staff consists of one full-time person and six part-
19
time persons. My responsibilities
cover the full gamut of activities needed to produce
20
a weekly newspaper
21
compose the ads, take pictures, paginate and pasteup copy, haul the pages to the
for a small community.
I write the news stories
sell and
1
printer, sort the mailed copies, bundle them, prepare mailbags and deliver the mail to
2
the post office. In addition, I manage our corporate finances, represent the Headlight
3
in our small town, supervise our small staff and provide an attentive ear to residents
4
who drop by to visit about local concerns.
Our total paid circulation as of Nov. 5, 1997, was 2,665, of which 1,102 are
5
6
entered at the Prentiss delivery office, ZIP Code 39474. Of that total, 312 pieces are
7
entered at the DDU level, 294 pieces at the all-others level and the rest are mailed
a
out of the trade area. The balance of our paid circulation is delivered by our own
9
carriers.
10
Our newspaper
performs a number of worksharing
11
regulations,
12
that breaks out the ADC, 315 digit, basic, DDU and in-county levels and prints our
13
mailing statements
14
save money and improve our delivery.
functions to comply with
We have a soffware package
(3541 R).
The weekly report from our software yields information
themselves
’
15
correspond
16
often takes 4-6 weeks to receive new labels from USPS. In that case, I hand address
17
the label. This has been a problem at times when the postmaster
ia
proper sorting for the most direct destination.
19
to bag labels--which
in a format to
create a new difficulty for us because it
was unsure of the
We have chronic and persistent problems in achieving consistent
20
for our readers, particularly
in mail destined for addresses
21
appearance
22
must go to see that our mail reaches our readers.
before the Rate Commission
is to demonstrate
mail service
outside our county.
My
the lengfhs to which we
In a normal week, we deliver the newspaper
1
mail to Prenfiss by 2 p.m. on
2
Wednesdays.
3
one cart, the copies for Carson (MS) office 39427 on another cart and Bassfield (MS)
4
39421 on a third and the rest of the mail on yet another flat cat?. We (drop the mail on
5
a dock and push it ourselves info the appropriate
6
driver picks up the carts destined for other offices and delivers them ‘to those offices.
7
a
rooms in the post office. A contract
Last year, at the height of the Christmas shopping season, we had a lesson in
how fallible the system is.
We dropped ourpapers
9
10
We load the bundles ourselves onto flat carts, with the DDU copies on
on the dock as usual. The contract dlriver picked them
up.
11
But he failed to drop fhem.off at Bassfield or Carson.
12
The people in the Bassfield and C&son post offices know that my papers
13
should be in their offices by Thursday morning. But during this week, on December
14
I?, 1996, a Bassfield Post Office employee phoned to say my papecs did not arrive.
15
Shortly after that I got a similar call from Carson. I began to worry about my
16
Christmas
17
were they?
ia
edition.
I knew the carts had been picked up from Prentiss, but where
Finally, the mystery was solved. The Bassfield employee called to say she had
19
seen the driver’s truck parked in back of her office and it appeared the driver had
20
simply neglected to unload them. My papers were still on the truck.
21
In order to get my papers delivered, I had to locate that truck myself.
I got
22
permission
23
truck, which was parked outside the Bassfield office, so I could retrieve my own mail.
to take the Bassfield postmaster
to open the door of the ‘contract carrier’s
1
I found it all on the carrier’s truck and wound up dropping it all off myself at the
2
necessary
3
my rural readers missed their paper for an additional day--at a very b.ad time of the
4
year.
5
6
7
stops along the usual routes. No one offered a rebate on my postage. And
Needless to say, my advertisers were not very happy with me.
This unusual drop shipping exercise was a one-time occurrence,
problems in general are far from unusual.
One of our most important towns is New Hebron, Mississippi,
a
subscribers
9
same as our other area-subscribers
10
county, so these subscriber
11
but service
39140. I have 41
there. Most of them live within our county. They expect next-day delivery,
do. But New Hebron post office is in the next
copies are technically
regular rate mail.
I used to drop my mail for’New Hebron at Prentiss just as I do the mail for
12
Bassfield and Carson.
13
The postmaster
14
but delivery did not improve. Then he suggested
15
delivery did not improve. Finally we were told to put our papers in a box with a green
16
lid. The postmaster
17
Direct to New Hebron, Mississippi 39140. That didn’t work either. It is clear to me that
ia
the mail doesn’t care what color it travels in: the problem is where it has to go to get
19
to New Hebron.
20
\.
Bit after reclassification,
suggested
delivery complaints
began to soar,
we change from brown bags to green ones and we did,
hand-taped
Before reclassification,
orange bags and w’s switched, but
a message to the lid: Expedite. Do Not Open. Deliver
the New Hebron mail left Prentiss ancl went to
21
Hattiesburg
22
Prentiss to Hattiesburg
23
is sorted in the New Orleans ADC. Those newspapers
about 40 miles away. After reclassification,
the route changed from
to Gulfport, down to New Orleans and then back again after it
travel further in a week than I
1
do in some years. And the ironic thing is that New Hebron is only 16 miles from
2
Prentiss. In fact, I have subscribers
3
by Rf. 1 New Hebron. They just happen to be served by a post office in another
4
county, so their newspapers
5
Eventually,
less than five miles from my door who are served
have to go around Carter’s barn to get to them.
the situation became intolerable.
Now, every Wednesday
I drive 16
6
miles to New Hebron and back again and I enter those copies through exceptional
7
dispatch directly at New Hebron.
a
minutes to get the mail delivered to the New Hebron post office and make it back to
9
my home 19 miles away. This is at the end of a long 12 hour day. But the Postal
10
Service offers no discount for this extra effort or cost under the present rules. My only
11
satisfaction
12
Because of the rural roads, it takes,about 45
is that~my New Hebron readers now receive their paper on time.
My specific problem with the Bassfield mail may have been an unusual one,
13
although delayed delivery is certainly not atypical.
14
one that I believe many small town publishers face. With the new rules for sacking
15
and packaging
16
has declined.
17
ia
19
for Periodicals,
our newspapers
But the New Hebron situation is
have traveled widely--but
The final concern I would like to raise with the Commission
our service
is about my
various readers scattered around the country.
It may seem to some business people thaf~these out-of-town
readers are not
20
very important. They don’t shop in our stores. They don’t attend civic events listed in
21
the paper. They may not visit my office with news very often. But they are important
22
to our mandate as a local newspaper.
23
seasonal homes, or college students whom we certainly do wish to encourage
Sometimes
5
they are senior citizens with
as
1
future readers. Sometimes
they are former residents, or people on temporary
2
who will return to Prenfiss.
In every case, they are people who provide some small
3
revenue stream for our little paper by paying for an annual subscription
4
When we lose them, we lose more than money. We lose loyalty and ;a part of our
5
franchise.
6
to a place and to people who are important to them.
7
And our out-of-town
posts
at $26 a year.
readers lose a service that helps them stay connected
Delivery to these people has long been a problem for some reason. But the
I’ve received in recent years clearly are on the increase. To test the depth
a
complaints
9
of the problem, I put a flyer into every mailed newspaper
10
subscribers
11
to my testimony
to tell me when they received that edition.
in June 4, 1997. I asked
I am attaching their responses
as my Exhibit 1.
Among the things I learned from my readers was that it actually took 14 days
12
13
for the Headlight to reach Kettering, Ohio, and nine days to get to Richmond,
14
learned I had 67 people who were owed an apology for poor service. I consider those
15
readers to be readers at risk. I am frustrated that I can do so little to satisfy these
16
people.
17
My newspaper
spends approximately
ia
our newspaper
19
enterprise,
20
the newspaper
21
important part of the business.
22
23
CA. I
$56,000 a year with USPS for delivery of
and our weekly shopper. To the Postal Service’s $52 billion
that isn’t much. But to our newspaper
it is a lot. But if is wasted money if
is not delivered on time. With our small market, every reader is an
The amount of home delivery that we handle with our own ca!rriers came about
as a direct result of rising postal rates. At one time, virtually all of our 2,665 copies
1
would have been mail-delivered.
2
that are delivered just outside the in-town area. We must rely upon the Postal Service
3
as our circulation
4
Ohio, although
5
But carrier delivery isn’t possible for us for copies
manager. And we certainly cannot hand-carry
I sometimes
a copy to Kettering,
wonder if we couldn’t get it there faster if we did.
The Postal Service has been an important business partner to us. Our
relafionship
7
institution is a vital part of our American democracy.
a
Service has gotten too grand for us in recent years--so
9
and its new machines that it has forgotten our little newspapers.
10
were the publishers who helped this system of universal delivery come into being and
11
I believe that universal delivery should remain the Postal Service’s primary concern.
12
with our local postmaster
is excellent and I feel the Postal Service as an
6
It does feel to me as if the Postal
busy with its major accounts
I am willing to do my part to sort the mail and~prepare it according
13
rules, even as the rules have become increasingly
14
work for the post office, I believe I should be compensated
15
the Postal Service the same rate for my newspapers
16
am for newspapers
17
gas, depreciating
ia
significant to me and to my business. They should be recognized
19
Service.
20
But our forebears
Therefore,
delivered to Haffiesburg,
complex. But when I am doing the
for that work. I am paying
delivered to New Hebron as I
but to reach New Hebron I am buying
my car and spending my own time. Those contributions
I request that the Postal Rate Commission
21
a discount for these short-haul
22
dispatch.
23
plaguing Periodicals
Furthermore,
newpapers
to all of the
are
by the Postal
consider recommending
that are entered through exceptional
I hope the Commission
will fake into account the difficulties
mail delivery around the country when it deterrnines
our rates.
‘.
Even with the moderate increases
are overpaying
proposed in this case, small newspaper
when they receive no value because angry subscribers
publishers
drop the
paper. The value of this service has declined for us in recent years and I request that
the Commission
acknowledge
Board of Governors.
this problem in its recommendations
I request a moderation
I believe strong encouragement
maintain its determination
to the USPS
of our rates because of these problems.
from the Commission
will help the Postal Service
to address these problems and help us to satisfy our
readers.
.-
8
DECLARATION
I, Patsy Speighfs, declare under penalty of perjury that the foretaoing testimony is
true and correct, to the best of my knowledge, information and belief.
..
CERTIFICATE
OF SERVICE
I hereby certify that I have on this day served the foregoing document
upon all participants of record in this proceeding in accordance with Section 12 of
the Commission’s Rules of Practice.
National Newspaper Association
Suite 550
1525 Wilson Boulevard
Arlington, VA 22209
Dated:
P-3,-77-
R97-1
NNA T-2
EXHIBIT 1
Prentiss Headlight, Prentiss
Subscriber
Complaints
Pages l-24
MS
When, are
YOU,
receiving~
your
Pfentiss
,,Jilpdlight?
Page
1
n‘HOW many
receive
days usually pass between the
the edltlon?
0,vo
&
&.,o
Name:
Add,‘.ss:
my:
Please
ad
tip,>
-$
h-4/
it,3’j
CRJSS
rndcs
return
thls poll to:
OR
pax to (60,)
our malt subs&&s
sometimes
tell us
tryt”g to find a sofutlo”
to the problem so you
or the results and discuss them with the
, 0” what date dld this edition
(June 4) arrlV’Z?
__~.
-our mall sobscribers
som&&
ielc&
of poor ‘vr erratic’delivery
twl”g to find 8 solution to the problem so you get your’Pr~~tl~s
B, the results and discuss the”, with the Postal Set-k..
Page
2
of their newspaper.
We are
Headligh!:e?~f!,rne~
W+l vill gathgath-,
~“..,.olI!~,,,.~i *Pi. ~,.
,I..
Our msil subscribers
sometimes
tell Us Of poor F’~vpV$!~ d
trying to ““d s soluu~n to the problem so YOU ge
er the rwdte
and discuss them with the Postal S~[~;~~~;
lr 0” Whst date dld thls edltion
. “ow many bsys usually
receive the edltlo”?
p,ease
return
this poll to:
(June 4) arrive7
pass between
g-,2
‘~ ?’
‘;
the ~“~ll~etlo”
.i,~ ,~
ds
The Pre”tk
PO. BOX 12,
~, ,:/
Our mall subscribers
sometimes
tell ue of poor or erratic delivery of their newspaper.
\Ne are,
ttylng to find s solution to the problem so you g$Vour
pre?tiss Headlight.on
time,.,.We’w!!l,gathL
,,.~~.~,_.‘.,j.,i.,.~~~~,.i~
;, ;
.~
er the results end discuss them with the Postal SewIce:
~, .~~,,b .
0~;;
::
, ,;J
,,~,:~“,;
~:
~’
. On what date dld this ;dltlon (June 4) arrive?
.,
ation date and~the date’you~
Please return
er the results
this poll to:
s”d disks
The Prentiss Headlight
P.O. Box 1257 -
.~~~----.. -- ,_” =-. ,““,
them With the postal s&,ice.
r,
p,eaBe ,eturn
th,s po,, to:
The PrentlSS Head11
p.0. BOX ,257. Pre
Please return
this Poll to:
The Prentlss
Headlight
IP
tell “5 of poor or eqlc
delivery of their newspaper.‘~~
are. ”
.e p;oblem so you get your ,?entl?s Headlight~on
t,ke.
,we
‘!jl!,g:t!‘i
,,,:
‘,
‘: ~,I”
.“” ‘:’
:’
.“.“:’
d the,,, with the Postal se?+
.,
7
A On what date did this editlon (June 4) aVfVe?
R/I / /J
,,.~
. HOW “,a”~ &,ys “s
receive the edition?
Name:
c 12ovF?
Page
4
our msll subscribers
sometimes
tell US of poor or erratic
trying to fjnd 6 solution to the problem
er the rssuffs sod dkuss
them with the
..qn
what date did this editlon
delivery
(June 4) arrive?
of their newSpSp*r.
W* er*
,.
please ret”,,, t,,,s p,,,, to: The Pr
p..J.
,267.
pre
trylog to fl@ S solution to the problem so you get yOUrpr*ntf*S
*, the rssul~s and djscy
them with the postaj seWlCf.
\
m on ,-,hst date did this edition
0’3
(June 4) arrive?
-1
-7
Hepdl!@t *?:!!?*.
y@”
.: :: ‘I ??f
:“‘~’ :,,,
--
7
Fax to (601) 79
~___..~_~~~~
. .
our msff subscribers
sometimes
tell us of poor or katic
dellvery’of,their
n?VSp?!.
tryfog to ffnd s sofotlon to the problem so you get your PrentlSS H,eSd!lght On !fW.
er the rssulls and discuss them with the Postal SeWiCe.
m On what dste did this edition
Jme
(June 4) arrive7
Address:
:
p,e,,se
‘et”,”
,h,s p,,,, to:
gath;~
‘1 ~’
The
Page
5
WCS!? .?‘Z.:.;;,
w! !/ll get!‘. ‘T,:;
‘;,~~‘~:~‘~\;
-,
~~ ,~
,,..
-.I
L
t-
-‘Our
me,, subscribers
sometimeS tell us of poor,or,errkic
dellvq
bylog to find 8 sofutlon to the problem so you gel your,Prent!s:
er the results snd dlscus~ them with the Postal SeyF’
n On what dete did this edition
recslve
of their newspaper.
We are
Headligh~,,on ~~m~,N~:wi!t gath- ~#
,,:~;, ,, ~‘, i,
.“I~ ,,
,~
(June 4) arrh?
the~edltlon?
Please
return
thls poll to:
trying
ertbs
to find a solution to the problem so you get, y?ur;Prentles,He?dlfgh!.oT
-,j: :~-“,a”~,tl$Y:~~*
,,, I
results end dlscuss them with the Postal SeWiCe: ~,
. On whet date dld thls edition
(June 4) errive?,
. HOW many days ”
Page
6
will gath-;:,,
,f~ ,.
.,
,,
,Our meit subscribers
sometimes
tell us of poor or erratic delivery of their newspaper.
trylog to find s solution to the problem so you get your Prentlss Headllght ?i+rn,~.@
er’the resufts and discuss them with the Postal SetVICe.
m On whet date did this editlon
Please
return
this poll to:
We”are
~111oath-
(June 4) BrriYe?.
The Prentlss
____ Head11
_~~
,~,’
-
/7
our mslf subscrfbsrs
sometimes
tell us of poor
trying to fhd s sofutlon to the problem so you
sr tf,e results sod dlscuss them with the Postal
m Do what date dld thls edition
(June 4) arrive?
’
. How many days usually pass between t
reizelve theedltlon?
<
@
/G’
4
u*n We
u /
Name:
Address:
_ //
city:
Plesss
retum
tbls polf to:
OR
Fax to (601) 792&z
‘,
n How many days usually
receive
the edltlon?
Please return
this poll to:
pass betw
%d
The Prentlss Head1
p.0. Box 1257 a Pr
Page
7
I,
‘i
~.,
and the d=t* YOU
~, ,I~
,,
Our mail subscribers
sometimes
tell us of poor or erratio delivery of their newspaper.
We are,
trying to find s solution to the problem so you get your Prentlss Headlight on time.~We will !?tk
eMhe results sod dlscuss them with the Postal S$r~~,c+;;,;~~;, ,‘: ;,. ,:I ;;;.: :~~~~~~~;~~,~,;~~~~,ll:‘::~-;i-:~~-,”;~”:”.:
n .On
,:,
what date did thls editlon
n HOW many days usually
receive
the edltion?
.4
,:.
_
(June 4) arrive?
pass between the publication
k/p E K
date and the date you: ,.I:
‘,,~
,,,., :
,~.:,
Our mall subscrlbers
sometlmes
tell us of poor or erratic’delivery~of
their newspsper.yle
are, :~
trying to find s solution tp the problem so you get your Prentlss Headlight on ~lm~~~~e~wil II Qather the results and dlscuss them with the Postal Se~l.ce.
i’
~1~
.,-, : ‘.: ;~‘;;,‘:
.‘.:~ 1’~“.~‘,.
n Cm what date dld thls edition
n HOW many bays usually
receive
the edition?
Pfssss
return
%L/
k,L-uU.
ass betwee !the publicklon’daie
-7 / .4 .“/ 6I __’
a On whet date dld thls edition
n How many days usuall
(June 4) arrive?
(June 4) srrlVe?
,, .“,. >~~
,,,“,,~ i,~ ,,;,
pas
this poll to:
Page
8
&the
/oi’,y
d+
yii~::j~~
,‘,,,
‘.
,. .~ _ .j
,“;L
Our mall subscribers
somellmes
tell us of poor or erratic~delivery
bylng to ftnd a solution to the problem so you gel your Prentiss
&the results and discuss them with the Postal Se
m On what date dld thls editlon
(June 4) arrive?
. HOW many days us”
racelve the edItIon?,,
Name:
/\ddrsss:,
pleass
a
retur”
o +
thls poll
‘ On what date did thls edition
(June 4) arrive?,
, How many days usually
recelvs the edltlon?
Page
9
of their newspaper.
ye ale
Headllght 0” tlme.,We will g+th-
Our msll subscrlbers
sometimes
tell us of poor ?r +tic
c@livery of thqlr newsp?per. we ale
tP/lng to tlnd s solution to the problem so you get$?+Prentlss
Headlight 0” tl~e’.,~~:;$~
?a!“,”
’
~‘,.,,~;j~,’ k~<~~::;~~?~~ ,,:,,T,i ~,.,a;.,_.~~A
er the rssufts and dfscuss’thsm
wfth the postal ~srvlce::;:_:,
.,~.,,, _~;,,~
I .,
,~,,
,,‘,
n On what dsts did thls edltlon
L-7
(June 4) arrive?
J
Our mail subscribers
sqmetlmes
tell us of poor or err~tic’d&&y
trying to find s solution to the problem so you get~~our’Prehtl&
sr the results snd discuss them wlth the Postal Ser$ice:
,,
_~.:-,‘;‘i;:,~‘,,1. ,‘I,,
H
bf~t@lr ,neivspapt!r::.We’~re
‘:’
eadllght on time: We^ivill’gath-
‘)~,
Our mall subscrlbers
sometimes
tell us of poor or e&c
$slive~ry~of the!, ?swspap~r.
we are:’
trying to tlnd s sotutlon to the problem so you g&t ywr’Prentiss
Headlight
?n tl,ye. We will,gather the re+s
and discuss them with the Postal S~~lce~
‘, (:, ::, :,,;:#<,,:;,;:f,
~:
, On Whst date did thls editlon (June 4) arrive?
-,9;
,, .,, ,,.,.,
recelvs
Name:
the edition?
&d
&J
Q/?Bt'G
Page
10
Our me11 subscrlbem
so~e*lmes
tell US of poor or erratic delivery of their newSpSper. \nl= Sre
tlylng to fled S sotutlon to the problem so you gel your pr&*
Headlight o;~tfm*: we~~kttl g””
er the ,esults sod discuss them wlth the POStSt S=WiCS.,
,.,
‘~ .“:; ;; ~~,~,On
,,.bst dete did this edition
(June 4) Srrtve?’
‘% 7
, H,,,” ,“a,,~ days “s”al,y
receive the edition?
,
Name:
Addreps:
plesse
your
26
ret,,“,
3
Ta
this p
-
prentiss
our mall SubscrIbers
sometlmes
tell us of poor Or.WStlC
trylog to nod S solution to the problem So you gel
er the resultS end discuss them with the Postal se
n On what date did this edftlon
(June 4) arrtVe7 ~,
Page
11
?7
-
our msll s”bScr)bers
Sometimes tell us of poor or erratic delivery Of their neWSPSper. we i*w
tying to fled S so~“tlo~ to the problem so you get your PrentlSS Headllg?, on tin% We Will wthSr the results and discuss them with the Posts, Ser$?:
‘; I
(,.
. On whst date did this edition (June 4) Srri”e’l
. How many days Us
recelvs the edltlon?
Na,“e:
&k&i!
0.
. On WhSt date dld this edition
, How many days usually
,ecelve
Name:
the edition?
.
9819
4, arr’ve?
p,qss between
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Page
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. On what date did this edition
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. On what date did this edition
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tryl”g to find a solullon to the problems*
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Page
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Page
18
d&e and the de@$you~
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. On what date did this edition
(June 4) arrive?,
page
20
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Our mat1 SubscrtberS Somanes
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n On whet date did thls edition
(June 4) arrive7
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Page
21
date and tlqe~date YOU’
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return
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Page
22
Our ma11 subscr~bem sometlm.SS tell US Of poor Or erratic delivery of tn*lr ilrwTrr-.~
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m 0” what date did this edition
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m On whet date did this edition
(June 4) arrive?
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Page
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gath; ~,
er the results end discuss them with the Postal SeI’ViCe.
n On what date did this edition
piease
ret,,m
(June 4) arriVe7
this po,, to:
OR
Fax to (601) 792-4222
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&~~~~~ubscr~bers
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W* am
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. On what date did this edition
b-h-
(June 4) =rr,“*7
m How many days osue,ly pass between the publication
receive the edition?
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Address:
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date and: the date YOU
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return this po,i to:
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Page
24