Third Quarter 2007 • Volume 6, Number 3 The positive direction of the state’s economy is expected to be the strongest contributor to growth during the quarter. Alabama is continuing to attract large-scale development projects, as well as other new industries and expansions, and is beginning to see BRAC-related relocations. Although sales remains the highest industry indicator, panelists anticipate some slowing in sales growth as consumers turn more cautious. Profits are also expected to weaken, with rising wages and continued high energy and material costs affecting gains. Hiring should pick up slightly, while capital spending will be boosted by nonresidential construction and by productivity-enhancing investments. National Economic Outlook 60 Q3 2007 compared to Q2 2007 50 Percent 42.7 40 31.7 30 23.7 20 10 1.3 0 0.6 Much Somewhat Remain Somewhat Much Worse Worse the Same Better Better Alabama BLCI THE OUTLOOK 100 National Economy 51.7 Alabama Economy 64.0 Industry Sales 59.6 Industry Profits 54.4 Industry Hiring 54.6 90 80 70 Index Alabama’s BLCI Strengthens Panelists are feeling more optimistic about the business environment in the third quarter of 2007. The Alabama Business Leaders Confidence Index® (BLCI) rose 0.8 points to 56.8 for the highest reading of the last four quarters. Improved outlooks for the national and state economies are largely responsible for the BLCI gain. Each of these component indices moved up 2.5 points on the third quarter forecast. Alabama business leaders remain much more upbeat about prospects for the state’s economy; the gap between the U.S. and Alabama outlooks is a substantial 12.3 points. 60 58.9 56.8 54.2 53.6 56.0 50 40 30 Capital Expenditures 56.7 20 BLCI 10 Index above 50 indicates expansion. 0 Q3 Q4 2006 Q1 Q2 Q3 2007 56.8 increase from previous quarter decrease from previous quarter Outlook for U.S. Economy Improves The outlook for the national economy moved back into positive territory on the third quarter survey, following two quarters with readings below 50 that indicated a mild deterioration in economic conditions. At 51.7 the national economy component index is up 2.5 points from last quarter and forecasts modest growth. The 32.3 percent of panelists expecting U.S. economic conditions to improve is above the 25 percent thinking conditions could worsen. Forecasting group Global Insight anticipates third quarter GDP growth of around 2.5 percent. Nationally, the housing sector is expected to continue to decline, with its negative wealth effect impacting consumers. But rising wages, low unemployment, and some moderation in gas prices should help consumers pick up spending during the quarter. An uptick in industrial production, strong export orders, and continued strength in nonresidential construction will also contribute to GDP growth. Lower core inflation is enabling the Federal Reserve to hold interest rates steady at 5.25 percent. Alabama Economic Outlook Q3 2007 compared to Q2 2007 60 51.3 50 Percent Expectations for Alabama Economy Continue to Rise The Alabama component index climbed 2.5 points to 64.0 in the third quarter of 2007, up more than 3 points from a year ago. Panelists are upbeat about the direction of the state’s economy, with 58.3 percent forecasting improvement and only 8.8 percent thinking the economy could worsen during the quarter. ThyssenKrupp AG’s May 2007 selection of a site near Mobile for its $3.7 billion, 2,700-worker steelmaking complex is the latest major industrial commitment. Higher U.S. spending for national defense and the implementation of BRAC are among factors having a positive impact on the economy. The state is continuing to add jobs, unemployment remains about one percentage point below the U.S. rate, personal income is rising, and home prices are holding up fairly well. BLCI panelists are also quite aware of factors that could constrain growth and on a recent poll ranked education quality and funding, workforce development and the lack of qualified workers, and infrastructure/roads among the top five issues facing the state in 2007. 40 32.9 30 20 8.5 10 0 7.0 0.3 Much Somewhat Remain Somewhat Much Worse Worse the Same Better Better THE UNIVERSITY OF ALABAMA Industry Sales 60 Percent 50 40.1 40 36.0 30 19.6 20 10 2.5 1.9 0 Strong Moderate No Moderate Strong Decrease Decrease Change Increase Increase 30 52.8 Percent 50 40 32.7 30 20 9.1 10 1.9 2 2.8 1.3 0 Strong Moderate No Moderate Strong Decrease Decrease Change Increase Increase Industry Hiring Plans Q3 2007 compared to Q2 2007 60 53.9 50 40 28.2 30 20 13.2 10 1.6 0 3.1 Strong Moderate No Moderate Strong Decrease Decrease Change Increase Increase Q3 2007 compared to Q2 2007 60 0 13.5 10 Profit Growth Weakens While the component index for profits remains in positive territory at 54.4, it is down 1.5 points from the second quarter of 2007 and 5.1 points compared to the third quarter of 2006. The 38.5 percent of survey participants forecasting an increase in industry profits during the third quarter of 2007 is the lowest share in BLCI survey history. Profits should increase modestly overall, as a lesser 21.5 percent foresee a decline. Low unemployment and relatively weak productivity gains are helping push up wage rates as firms try to attract and retain workers, while energy and other material costs are also cutting into profits. Alabama corporate tax receipts are up just one percent in the current fiscal year compared to the same period last year and were down 11.8 percent in the second quarter compared to a year ago. Expectations for profit gains are weakest in healthcare, manufacturing, and FIRE and well above average in TIPU and professional, scientific, and technical services. Pace of Hiring to Pick Up Hiring has been steady in Alabama in recent months, with about 11,000 nonfarm jobs added from April through May. Most new jobs have been in service-providing industries, notably leisure and hospitality businesses and administrative and support services. BLCI panelists expect hiring to pick up slightly in the third quarter—the component index value of 54.6 is 0.6 points above last quarter’s reading. While about 31 percent of survey respondents see hiring increasing compared to almost 15 percent forecasting a decrease, most anticipate no change in hiring plans. Finding qualified workers was the foremost industry concern of Alabama BLCI panelists on a recent survey, emphasizing the importance of training to assure that the workforce does not constrain development efforts. Hiring plans are most robust among firms in professional, scientific, and technical services and in TIPU, while retail businesses expect a modest reduction in workers and manufacturing, healthcare, and wholesale trade firms anticipate slight gains. Industry Capital Expenditures 33.7 20 Percent 60 48.7 40 Industry Profits Q3 2007 compared to Q2 2007 Q3 2007 compared to Q2 2007 50 Percent Forecast for Sales Off Slightly The sales component index registered 59.6 for the third quarter of 2007, down 0.7 points from the previous quarter and 2.6 points from a year ago. Alabama business leaders anticipate a cautious consumer; about a third of panelists expect sales to be flat—the highest percentage in almost six years of survey results. Overall, sales should pick up modestly, with 51.5 percent of respondents forecasting an increase in sales during the third quarter and only 14.8 percent expecting a decrease. Alabama’s second quarter sales tax receipts were up 3.8 percent compared to a year ago. Lower gas prices and rising wages should help the consumer this quarter, while weakness in the housing market could negatively impact sales. Manufacturing firms are the least optimistic about sales prospects, and expectations in FIRE are two points below the overall component index. Panelists in TIPU and in professional, scientific, and technical services have the most positive outlooks for sales in the third quarter. 3.5 Capital Spending Expected to Rise An increase in business investment is forecasted for the third quarter of 2007. The capital expenditures component index is up 1.5 points to 56.7 and the 11 percent of panelists expecting capital spending in their industry to decrease is the lowest in more than a year. Over 36 percent of respondents forecast increased investment this quarter, while most anticipate no change. Low unemployment and rising wages are leading firms to make productivity improvements in order to grow. Private nonresidential building has been supporting the construction industry—nationally spending was up 2.7 percent in May for the fourth straight monthly gain. In Alabama new and expanding manufacturing and service firms as well as public sector projects should keep business-related construction strong. Every industry in the state is expecting to see moderate growth in capital expenditures. Strong Moderate No Moderate Strong Decrease Decrease Change Increase Increase Center for Business and Economic Research, The University of Alabama Areas of highest cost Topical Question Series: Strategic Cost Management (Percent of panelists ranking #1) This quarter’s topical question series focuses on strategies and tactics Alabama businesses use to manage costs. In today’s global environment, the issue of costs has evolved from a shortterm focus on simply reducing spending toward a long-range strategic vision that strives to create a true competitive advantage. Workforce Often Largest Investment About 69 percent of panelists completing the topical questions on the third quarter BLCI survey ranked benefits and salaries as their area of highest cost, and almost 18 percent ranked it second. Analysts suggest that as much as 80 percent of a company’s worth is tied to its workforce, making recruiting, training, and retaining employees an important emphasis. Materials and supplies are also a major expense, with almost 19 percent of respondents ranking this as their highest cost and 28.3 percent listing it second. Energy and transportation is the largest expense category for about 10 Areas in which firms reduce costs when necessary (Percent of panelists ranking #1) Raises/bonuses/ benefits Across the board Travel/expense accounts People Marketing Stretch payables 0% 29.8% 24.2% 17.4% 12.1% 10.9% 4.9% 5% 10% 15% 20% 25% 30% 35% Cost Management Strategies Receive Regular Review The majority of Alabama firms responding to the third quarter 2007 survey review their cost management strategy on a regular basis. Most (52.8 percent) find a monthly schedule best for evaluating cost efficiencies in the context of their business model and for cost-focused planning. Just over 20 percent of panelists’ firms review costs and/or areas in which to cut costs more often than monthly, while about the same percentage conduct this review on a quarterly or annual basis. Just 6.3 percent report no regular cost review. How ingrained is cost management in your business and strategy? Very ingrained 40.7% Not ingrained at all 1.1% Not very ingrained 7.7% Somewhat ingrained 21.4% Benefits/ salaries 69.2% Materials/ supplies Energy/ transportation Equipment 18.9% 10.1% 1.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% percent of businesses surveyed and ranked second for 22.0 percent. While few spend heavily on equipment, 18.5 percent rate it as their category of second highest expense. Other expenses ranked first or second include marketing and advertising, interest costs, continuing education and training, insurance, information technology, and occupancy. Firms Try to Shelter Personnel and Marketing Budgets When it is necessary to cut costs, most Alabama businesses surveyed try to hold onto their employees—just 12.1 percent rank people as the first place they look for cost savings and another 13.6 percent rank it second, while about 32 percent indicate that they would not consider personnel cuts. Firms are most likely to look at cuts in raises, bonuses, or benefits, with 29.8 percent ranking this as the first area they would consider and another 21.1 percent likely to make this their second choice for savings. Almost a quarter of companies surveyed try first to spread the pain of cost reductions across the board, although about 46 percent of panelists would not use this approach. Travel and expense accounts are another target, with 38.2 percent of respondents ranking this as one of their top two areas for cost cutting. Firms try to protect expenses critical to income production, such as marketing. And few Alabama companies are likely to stretch payables. How often do you review costs? Weekly 19.6% No regular review 6.3% Daily 0.7% Annually 4.9% Monthly 52.8% Quarterly 15.7% Culture of Cost Management Ingrained in Business Strategy A comprehensive approach that is regularly monitored and revised as needed is essential to effectively managing costs. The majority of companies that responded to this quarter’s topical questions are firmly vested in the process of cost management, with 69.8 percent saying that it is very ingrained or ingrained in their business and strategy. Another 21.4 percent indicated that structured cost management is somewhat ingrained in their business model. Only 8.8 percent replied that it is not very ingrained or not ingrained at all. Ingrained 29.1% Center for Business and Economic Research, The University of Alabama 3 Alabama Firms Have Varied Strategies for Driving Out Costs Many panelists responded to an open-ended question concerning strategies used to productively drive costs out of their system. Several identified better use of technology, implementation of new technology, or automation as key directions. Communication with and input from employees are noted as important aspects of a cost management strategy. Consolidation of offices, tasks, or processes can help drive out costs. Businesses look for efficiencies, such as better plant flow, combining trips, or using online training, that can result in cost savings. In the personnel area, firms strive for fully utilized, productive employees who understand the importance of their contribution; they may offer education and training for their employees or work to retain experienced personnel. Companies are looking for new and better ways to get the job done and strive to be lean and to eliminate redundancies. Regular review and rebidding of contracts, tight inventory control, monitoring of the cost of goods, and outsourcing to obtain a cheaper cost are among processes used. Benchmarking, both against the best years of their own company and against other firms in the industry, can help focus the cost management strategy. Involving an outside facilitator in the process enables a business to look objectively at costs. Component Index by Area, Q3 2007 Q3 2007 National Economy 51.7 Alabama Economy Industry Sales Alabama Change from Q2 2007 Birmingham MSA Huntsville Mobile Montgomery 2.5 50.9 55.6 53.8 48.7 64.0 2.5 60.6 66.9 73.8 60.9 59.6 -0.7 59.7 63.3 61.1 58.3 Industry Profits 54.4 -1.5 56.4 58.1 56.2 51.3 Industry Hiring 54.6 0.6 54.2 63.3 57.8 53.2 Capital Expenditures 56.7 1.5 57.7 57.8 59.6 55.8 BLCI 56.8 0.8 56.6 60.8 60.4 54.7 Alabama BLCI by Component and Area Expectations for the national and Alabama economies both moved up 2.5 points on the third quarter 2007 survey, bringing the national index back into positive territory. The gap between these two component indices remained a sizeable 12.3 points, with panelists much more optimistic about prospects for the state’s economy this quarter. All four industry variables continue to forecast moderate improvement, although expectations for both sales and profits decreased. Sales and capital spending should be the strongest contributors to growth during the third quarter. turning up. Although auto manufacturing-related and retail development is ongoing, Montgomery area panelists are the least optimistic and are particularly concerned about the course of the national economy and about prospects for company profits. 65 64.0 State 60 Panelists in the Huntsville metro area tallied the most positive business sentiment for the third quarter, with an area BLCI of 60.8 that was 4.0 points above the statewide number. National defense-related activity, including BRAC developments are likely contributing to Huntsville’s most optimistic outlooks for the national economy and for industry sales, profits, and hiring among the four largest metro areas. As they look ahead toward work beginning on the massive ThyssenKrupp steel plant, Mobile respondents are almost as upbeat, with a metro BLCI of 60.4 and the most positive outlooks for both the Alabama economy and capital expenditures. Birmingham business leaders surveyed are feeling more positive in the third quarter, with the metro area BLCI 1.8 points above the second quarter reading and every component of the index U.S. and Alabama Economies National and State Expectations 70 55 National 50 51.7 45 Q1 Q2 Q3 Q4 2005 Q1 Q2 Q3 Q4 2006 Q1 Q2 Q3 2007 Thank you to the Alabama business leaders who completed the third quarter 2007 BLCI survey. Please join us in September for the fourth quarter 2007 survey at www.blci.com/alabama. Analysis provided by Carolyn Trent, Socioeconomic Analyst, Center for Business and Economic Research, The University of Alabama. The BLCI is a Compass on Business initiative created in collaboration with: For more details on the Alabama Business Leaders Confidence Index®, visit www.blci.com/alabama. For more details on the Center for Business and Economic Research, visit cber.cba.ua.edu.
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