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Marketing Mix Crossword Promotion Basics
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2. Product _________: A form of advertising
where a brand or product is placed in the
media, for money
4. The range of methods by which a business
makes its products known to customers
7. The collective term used to describe TV,
radio, websites etc that allow promotion
9. An event at which companies in related
businesses gather to showcase their
products and services to other businesses
and sometimes the public. (5,4)
10. Paid-for communication, aimed at informing
or persuading
11. Techniques such as discounted prices,
money-off coupons and BOGOF deals (5,9)
12. Where a business pays for an event or
activity to gain publicity
1. Increasingly important kind of advertising
aimed at users of the Internet
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2. Acronym for the promotion of a business
through news stories, sponsorship and
similar activities
3. activities designed to promote in-store sales
- e.g. point-of-sale displays
5. Advertising ______: a business that
organises advertising campaigns on behalf
of clients
6. Promoting products by calling potential
customers using the phone
8. Promotional practice where on the purchase
of one item another one is given free
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