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Marketing Mix Crossword Product Basics
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2. The group of consumers or customers aimed
at by a business (6,6)
5. The special features of a product that can be
used to attract customers
7. A model to help a business manage a
product portfolio (6,6)
9. Product _______. Strategies used to prolong
the life of a product or brand and stop sales
from declining
11. Product or brand with a high share of a
mature or declining market (4,3)
13. Product or brand with a high share of a fast
growing market
14. The collection of products sold by a
business
1. The process of dividing up customers into
groups based on their different needs and
wants
3. Goods or services produced by a business
4. Product _______. A theory which predicts
the stages a product goes through (4,5)
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6. Product _____. The range of products sold
by a business
7. Any recognizable name, logo or symbol that
identifies a product
8. The marketing combination of product, price,
promotion and place
10. A market where the product concerned
appeals to a limited number of customers
12. The proportion of a market that is owned by
a specific business, product or brand
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