Behind the Scenes of Accurist Watches
Link: http://news.bbc.co.uk/1/hi/business/8402377.stm
Questions
• Where are Accurist watches made? Why might the company have made this
decision?
• According to Andrew Loftus, how are Accurist watches positioned in the
market?
• What volume of sales does Accurist aim to achieve in 2010?
• Why does Accurist have two main product ranges?
• Briefly explain why wearing watches has become less fashionable over
recent years
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