CURRICULUM VITAE OF SOMA SUR
A. PERSONAL DETAILS
NAME
:
DR. SOMA SUR
ADDRESS
:
P-338, CIT Scheme: VI-M,
Phulbagan, Kolkata -700 054.
Phone: (033) 2352-8778/9, Mobile : 9433195360
Email: [email protected]; [email protected]
B. WORK EXPERIENCE
ACADEMICS
TEACHING
:
Teaching as Associate Professor of Management in the
Department of Commerce and Management, West Bengal State
University, Barasat, since April 2009
Teaching as Guest Faculty in MBA in Finance, in the Commerce
Department, University of Calcutta.
Teaching as Guest Faculty in MBA Course, Techno India, West
Bengal University of Technology
Teaching as Guest Faculty in MCom Course in Barrackpore
Surendranath College, West Bengal State University
Teaching in the Ph. D. Course Work of the Department of
Commerce and Management, West Bengal State University
Reader in Future Business School, Kolkata from 2008-2009.
Sr. Lecturer in the MBA Course of Army Institute of Management,
Kolkata, from 2004 - 2008.
Lecturer in Indian Institute of Social Welfare & Business
Management, Kolkata. (IISWBM) in different Post-Graduate
level Management Courses from 1993-2004.
Taught in the Post Graduate Classes of the MBM Dept. University
of Calcutta from 1989 -1993.
Taught as Guest Faculty in Institute of Business Management,
Jadavpur University.
Contd…(2).
(2)
Taught as Guest Faculty in Business Management Dept. B.E.S.U,
West Bengal.
Taught as Guest Faculty in MBA Course of BIT Mesra, (Kolkata
Chapter), Ranchi University.
Delivered lectures for the COUNTRYWIDE CLASSROOM
Educational Television Programmes of the University Grants
Commission being telecast regularly on DD-1, DD-7 and Gyan
Darshan.
RESEARCH
:
Ph.D Supervisor for five PhD Scholars registered in West Bengal
State University.
Awarded University Grants Commission’s (UGC) Minor
as Principal Investigator in 2008.
ACADEMIC ADMIN
:
Project
Responsibilities include Coordination of different Post Graduate &
Under Graduate Courses, Guiding Projects, Paper Setting and
Evaluation of different University Examinations, Curriculum
Development, Coordination of Seminars, Student Activities
including Admissions, Placements, other than Teaching in MBA and
other Post Graduate Management Courses in all the institutions.
Member of Board of Research Studies & Post Graduate Board of
Studies, Department of Commerce and Management, WBSU, Under
Graduate Board of Studies of BBA of West Bengal State University
TRAINING
CONSULTANCY
:
Worked as Coordinator / Faculty / Resource Person in different
Training & Management Development Programmes conducted by
National Institute of Smart Governance, Dept. of Telecommunications,
Govt. of India, State Productivity Council and other reputed
organizations for various Private & Public Sector Organizations in
areas like General Management, Leadership, Communication,
Time Management, Stress Management, Customer Relationship
Management, Fundamentals of Marketing, E-Governance,
Change Management etc.
:
Worked as Expert in various Consultancy Projects of Organizations of
International repute, like World Bank, Asian Development Bank,
etc.
Contd…(3).
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INDUSTRY
:
Worked as a Marketing Officer, Uvifort Metallizers Ltd. and
conducted a Nation-wide Pre Investment Survey.
Worked as Marketing Manager, Insurance Times
C. EDN. QUALIFICATION
DEGREE
:
Ph.D from West Bengal University of Technology (WBUT)
Title of Thesis : “Integrated Approach to the Understanding
of the Structural Relations with respect to Loyalty in Technologybased Remote Service Encounters”
M.Phil in Management from West Bengal University of
Technology with 9 Pts.
M.B.A. with Marketing Management Specialization
from IISWBM, Calcutta University, in 1st Div.
B. Sc with Physics Hons from Scottish Church College, Calcutta
University, in 2nd Div.
Higher Secondary from Scottish Church College,
WBCHSE, in 1st Div.
I.C.S.E. from Mount Carmel Convent, Dhanbad, in 1st Div
SCHOLARSHIP
: UGC Research Fellow qualifying NET in Marketing
National Scholarship Merit Certificate (Secondary Level) from
Ministry of Education, Govt. of India.
D. ADDITIONAL QUALIFICATION
COMPUTER
:
Two Year Advanced Diploma in Systems Management from NIIT
Certificate Course on FORTRAN from Regional Computer Centre
(RCC) Jadavpur University,
E. PUBLICATIONS
Paper titled “ Antcedants of Loyalty towards online Retailers : Heavy
Shoppers versus Light Shoppers Group”, accepted for publication in
Journal of Electronic Commerce and Organization, Vol. 12 (4),
Oct-Dec, 2014, pp 32-45.
Contd…(4).
(4)
‘The Role of Online Trust and Satisfaction in Building Loyalty
Towards Online Retailers: Differences Between Heavy and
Light Shopper Groups’ International Conference of Logistics,
Informatics and Service Sciences, University of California,
Berkeley, 23-26 July, 2014
‘Negotiating Empowerment : Perception of Private super-speciality
Hospital Patients Regarding Lifestyle related Diseases’, Conference
Proceedings , Sixth International Conference on Marketing,
Colombo, Sir Lanka, 25-26 February 2014
‘Vista of Business ethics: A Navigating Force for Good Governance’
Conference Proceedings, Third Indian Academy of Management
Biennial Conference on Rethinking Management Theory and
Practice in the Present Indian Economic Context, 12-14 December,
2013.
‘Strategising a Face-lift for workplace dexterity in Organizations:
Examining Dimensions, Perspectives, promises and Relations’,
Conference Proceedings, National H R Conference on Developing
People strategy for Global Competitiveness, Xavier Institute of
Social Service, Ranchi,08-09 November, 2013.
‘Quintessence of leadership behavior in the corporate hemisphere’,
International Journal of Management and Development Studies,
Vol 1, no 1, April 2013.
‘Need for Training: Lets listen to the sales Employees’, International
Centre for Business Research, vol 2, Mar 2013,pp 8-12.
‘A Study on the Antecedents of Online Trust in E-tailing and
Understanding its Role in Purchase Intention’, Conference
Proceedings, MARCON 2012, Indian Institute of Management,
Joka.
‘An Analytical Study of the Purchase behaviour and future Intentions
of Customers of the Organized Grocery Retail sector’, Conference
Proceedings of International Conference on Marketing in Emerging
Economies: An agenda for the Next Decade, PTU, 15-16 December,
2012, Amritsar, India.
‘LoyaltyRelationship in Technology-Based Remote Service
Encounters’. Journal of Services Research, Vol. 11, No. 2, March
2012.
‘Devising Loyalty Rrelationship Strategies in Technology-based
Remote Services’, Conference Proceedings, Logistics, Informatics
and Service Sciences Conference, hosted by School of Economics
and Management, Beijing Jiatong University, 8-11 June, 2011.
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‘Devising Loyalty Rrelationship Strategies in Technology-based
Remote Services’,Journal of Systems and Management Science, Vol
1, No 1, Feb 2011, pp 105-114
‘Understanding Customer Loyalty Relationships in customer service
oriented versus self-service oriented Technology-based services’,
Conference Proceedings, Fifth International Conference on Services
Management, hosted by IIMT and School of Hospitality
Management, Pennsylvania University, USA, 19-21 May, 2011
‘Designing Marketing Strategies for Technology-based Remote
services during Reccessionary period’, Conference Proceedings,
International Commerce and Managrment Conference on “Global
Recession : Management Challenges and Strategies” organized by
Department of Commerce, University of Mumbai on 17-18
December,2009 and was awarded Outstanding Paper
‘Satisfaction and Loyalty relationships in Technology-based Remote
service encounters’, Conference Proceedings, 9th National
Conference of Bharati Vidyapeeth University Institute of
Management and Research, New Delhi, from 13-14 February, 2009
and was awarded Second-Best Paper.
‘Technology-based remote service encounters: understanding
customer satisfaction and sustainability’, Journal of Foodservice
Business Research, Volume 11, No. 3, 2008, Hawthorne Press,
Taylor & Francis Group, Philadelphia, pp 315-332
‘Technology – based Remote Service Encounters: Understanding
Customer Satisfaction and Sustainability’ in the Second International
Conference on Services Management, hosted by IIMT and School
of Hospitality Management, Pennsylvania University, USA on
June1-2, 2007, New Delhi.
‘Understanding Advertising Response’, Kindler, Volume V, No. 1,
Jan-Jun, 2005, pp. 73-81.
‘Evaluating Advertising Response’, Prism India, Vol. II, Issue III &
IV, March 2002, pp. 20-22..
‘Service Marketing’, Prism India, Vol. I, Issue I, July 2001, pp.40-42.
‘Service Marketing & Behavioral Intensions”, Survey, 1999, Vol.1, pp
23-27.
Contd… (6)
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F. OTHER ACTIVITIES
LINKAGE WITH OTHER INSTITUTES :
Calcutta University
Member of the Expert Committee for the Degree Course of Study
(Major) in Advertising, Sales Promotion and Sales Management.
Was Member on the Faculty Council for Post-graduate Studies in
Commerce, Social Welfare and Business Management
West Bengal University
of Technology
Member of the Review Committee for Syllabus of MBA
and BBA Course
Involved in preparing Question Bank, Answer Code and
On-line Examination of JEMAT 2008
West Bengal State
University
Convener of the Syllabus Committee for BBA Course
Member of the Syllabus Committee for development of Curriculum
of MCom course and Ph D Course Work, WBSU
IIIM
Course Coordinator, PGDAM Course
Resource person of different Courses and Designing of different
Courses
All India Management
Association
Member of All India Management Association
REVIEWER FOR PRE-PUBLISHED BOOKS
Acted as a Pre Publication Reviewer for a book on Sales and
Distribution Management, published by Tata-McGraw-Hill
publishing Company Limited
Acted as a Pre Publication Reviewer for a book on Services
Management, published by IGI Publishing`
Acted as Referee several times for the Journal: ‘Decision’, published
by Indian Institute of Management, Joka.