Download student worksheet (pdf) and video link

Greetings Card Startup exploits a Niche
View video clip: http://news.bbc.co.uk/1/hi/england/7873123.stm
Questions
Define the term “redundancy”
Identify three personal qualities that Samantha needs to make a success of her
business
Explain two reasons why the Dragons Den investors might have rejected her bid for
finance
Evaluate the important of effective market research for a business like Jivana Style
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