FIRST TRIMESTER
Subject
Culture & Business
in Europe
People
Management
International
Finance
Degree Year
GNMI
GNMI
GNMI
ECTS Description
Elective 4.0
Elective 4.0
Elective 4.0
Understanding European society,
geopolitics and culture. Specific
elements of economic and business
organization.
The functions of the personnel
department in companies. Staff
selection, training, remuneration and
promotion. Staff dismissal and
turnover. Evaluating performance.
The monetary markets. Stock
exchanges and commodity markets.
Cash and deposit operations.
Options and contracting of financial
futures. Inter-banking products.
Business risk.
Competences
Capacity for adapting to and to
empathize with a business
environment operating in Europe.
Express ideas and emotions orally
and in writing, set out positions and
plan activities strategically. Deep
moral and ethical sense and
commitment.
Times
Rooms
Group 1
Tuesday- 08.0010.15
Seminars
Thursday:
101-08:00-08:55
102- 09.00-09.55
Group 2
Tuesday- 10.3012.45
Seminars
Thursday:
201- 10:45-11:40
202- 11.45-12.40
Group 1
Tuesday- 08.0010.15
Seminars
Thursday:
101- 08.00-08:55
102- 09.00-09.55
Group 2
Tuesday- 10.3012.45
Seminars
Thursday:
201- 10.45-11.40
202- 11.45-12.40
Understanding and application of
Group 1
the systems and models that enable Monday- 18.15the financial operations to be carried 20.30
out.
Seminars
Wednesday:
101- 18.15-19.10
102- 19.15-20.10
Advised previous
requirements
Business organization.
TBA
Business organization.
TBA
Finance.
TBA
International
Product
Management
GNMI
Elective 4.0
Defining generic product strategies. Establish the strategies and
Image and positioning. Overall
positioning for products at an intal.
management of the product lifecycle. level.
Managing product ranges and lines.
Industrial and
services marketing
GNMI
Elective 4.0
Industrial and service companies.
Fundamental characteristics.
Industrial markets. Designing service
operations. Client and service
providers' relations. Managing
quality in services and industry.
Ability to manage marketing
strategies in a B2B (business-tobusiness) environment and in the
context of services. Ability to
evaluate and control the effects of
established strategies.
Pricing Policies
GNMI
Elective 4.0
The role of price in marketing
strategies. Defining a pricing policy
that maximizes profit. Knowledge of
the concepts used for determining
prices. Developing a pricing strategy
that is right for the company.
Analyze a distribution channel in
terms of the impact of changes in
profit margin within a channel.
Communication and public relations
with consumers. Managing
consumer recruitment, retention and
reactivation
Ability to evaluate and to apply
methods of management and
business relationship with individual
and segmented consumers (CRM).
Ability to integrate and to interrelate
CRM activities with other sales
department activities
One group (2 at
ESCI)
Monday- 18.1520.30
Seminars
Wednesday:
201 – 18.15-19.10
202- 19.15-20.10
Group 1
Tuesday- 18.1520.30
Seminars
Thursday:
101- 18.15-19.10
102- 19.15-20.10
Marketing. Market
Research. Strategy.
TBA
Business organization.
Marketing.
TBA
Public Relations
and Consumer
Relations
Management
GNMI
Elective 4.0
Group 1
Tuesday- 13.0015:15
Seminars
Thursday:
101- 13.00-13.55
102-14:00-14:55
Group 1
Monday- 15.3017.45
Seminars
Wednesday:
101-15.30-16.25
102- 16.30-17.25
Microeconomics.
TBA
Marketing.
TBA
Management
control and
systems
International
Management
GNMI
IBP
Elective 4.0
Core
6.0
Evaluation of staff and groups'
behavior within the organization.
Centers of responsibility. Profit
centers and transfer prices. New
techniques in accounting and
management control.
Understanding the link between
what people do and the economic
and financial results obtained.
Understanding of the international
environment challenge. Analysis of
country differences in political
economy and political risks as well
as cultural and social
To analyze and to understand the
challenges and chances that
companies face when expanding
their activities internationally.
To distinguish about the different
Group 2
Monday-18.15-20.30
Seminars
Wednesday
201-18.15-19.10
202-19.15-20.10
Group 1
Monday-15.30-17.45
Seminars:
Wednesday:
101-15.30-16.25
102-16.30-17.25
Business organization.
Accounting. Finance.
TBA
Business organization.
Group 1
Tuesday:
15.45-18.00
TBA
International
Finance
International
Economics
Doing Business in
Europe
Corporate Finance
New Trends in
International
Marketing
IBP
IBP
IBP
IBP
IBP
Elective 6.0
Elective 6.0
Elective 6.0
Elective 6.0
Elective 6.0
heterogeneities. Analysis of global
organizational forms and
international strategies. Importation
and exportation strategies and
financing. Global marketing and
human resource management.
The monetary markets. Stock
exchanges and commodity markets.
Cash and deposit operations.
Options and contracting of financial
futures. Inter-banking products.
Business risk.
Contemporary European economy
and the global economy.
International trade: economic theory
and trade policy instruments
tools and analytic competences
available to the different specialized
managerial roles when competing
internationally
Historical background of the EU.
Institutional structure. Internal and
external policies. The European
business environment: managerial
and consumer behavior differences.
Understand and identify the
economic, political, social and
cultural dimensions of the EU that
may represent opportunities and
threads for the development of
business in the area.
Mastering of the vocabulary of
financial statements and accounting
reports. Capacity to use it to
communicate with internal an
external interlocutors. Provide the
tools to read and understand an
Annual report of any company.
Ability to measure corporate
investments and to consider the
different finance resources.
To be able to develop the
marketing-mix strategy, define the
brand extension as well as the
communication strategies and
distribution alternatives, striving to
look towards
Introduction of the basic concepts of
Financial Accounting and elements
of Cost Accounting. Analysis and
interpretation of the financial
statements. Evaluation of corporate
investment opportunities using both
static and dynamic methods.
Neuro-marketing. Social
Responsibility in Marketing. Last
trends in giving services through
innovation.
Thursday:
15.45-18.00
Understanding and application of
Group 1
the systems and models that enable Tuesday:
the financial operations to be carried 15.45-18.00
out.
Thursday:
15.45-18.00
Understand the economic
Group 1
interactions between countries and Tuesday
economic regions. Identify the
13.00-15.15
economic consequences of
globalization.
Thursday
13.00-15.15
the future and provide insights for a
successful relationship with
customers and clients.
Group 1
Monday
13.00-15.15
Finance.
TBA
TBA
Introductory
Microeconomics and
Macroeconomics
Business organization
TBA
Wednesday
13.00-15.15
Accounting
Group 1
Tuesday
09.00-11.15
TBA
Thursday
09.00-11.15
Group 1
Monday
15.45-18.00
Wednesday
15.45-18.00
TBA
Introduction to
marketing
PRIMER TRIMESTRE
Asignatura
Cultura y Negocios
en Asia
Publicidad y
Comunicación
Negociación
Internacional
Investigación de
Mercados II
Título
Año
ECTS Descripción
GNMI
Op.
4.0
GNMI
GNMI
GNMI
Op.
Op.
Op.
4.0
4.0
4.0
Aproximación social, geopolítica y
cultural a Asia. Elementos
específicos de la organización
económica y empresarial.
Nociones generales de
comunicación. Desarrollo de una
campaña de publicidad, la marca,
planificación de medios, campañas
de publicidad internacional,
estructura de la publicidad,
legislación publicitaria. Análisis de la
eficacia promocional.
Negociación y comunicación
comercial. Factores culturales y su
influencia en la negociación.
Criterios de referencia para
estructurar negociaciones
multiculturales. Estilos de
negociación. Estructura y etapas del
proceso de negociación. La
preparación de la negociación
internacional. Desarrollo de las
diferentes fases de la negociación.
Aplicación de técnicas
estadísticas al mercado.
Métodos multivariantes de
dependencia: ANOVA.
Competencias
Horarios
Capacidad de adaptación y empatía Grupo 1
a un entorno de negocios con
Martes- 13.00-15.15
actividad en Asia.
Seminarios
Jueves:
101 – 13.00-13.55
102-14.00-14.55
Preparar y desarrollar una campaña Grupo 1
publicitaria.
Lunes- 08.00-10.15
Seminarios
Miércoles:
101- 08.00-08.55
102- 09.00-09.55
Aulas
Requerimientos
previos
aconsejables
Business
organization.
AD
Marketing
AD
Capacidad para aplicar criterios
cuantitativos y aspectos cualitativos
en la toma de decisiones. Introducir
los instrumentos básicos de la
comercialización y capacidad para
planificar estrategias comerciales.
Grupo 2
Lunes- 10.30-12.45
Seminarios
Miércoles:
201- 10.45-11.40
202- 11.45-12.40
Grupo 1
Lunes- 08.00-10.15
Seminarios
Miércoles:
101- 08.00-08.55
102- 09.00-09.55
Capacidad para aplicar
adecuadamente las técnicas
multivariantes de dependencia,
analizar los resultados y presentar
Grupo 2
Lunes- 10.30-12.45
Seminarios
Miércoles:
201- 10.45-11.40
202- 11.45-12.40
Grupo 1
Lunes-13.00-15.15
Seminarios
Miércoles:
Organización de
empresas.
AD
AD
Marketing.
Investigación de
mercados
Creatividad y
Comercio Digital
Economía y
Globalización
Retail Internacional
GNMI
GNMI
GNMI
Técnicas de
previsión
GNMI
Innovación y
Emprendeduría
GNMI
Op.
Op.
Op.
Op.
Op.
4.0
4.0
4.0
4.0
4.0
Regresión Múltiple, Análisis
Conjunto, Modelos de Elección
Discreta
Principios fundamentales: color,
forma, composición / tipografía/
Armonía y contraste.
Estructuras: Identificar y crear.
Storytelling: presentaciones, datos
visuales, diagramas.
Herramientas básicas del diseño.
Diseño web y e-commerce.
E-mail marketing y Social Media.
adecuadamente los informes
generados.
101-13.00-13.55
102-14.00-14.55
Capacidad de visión creativa.
Capacidad para buscar y explotar
nuevos recursos de información.
Capacidad para analizar un
mercado extranjero y establecer
estrategias de implantación de un
producto.
Grupo 1
Lunes-08.00-10.15
Seminarios
Miércoles:
101-08.00-08.55
102-09.00-09.55
Desarrollo y crecimiento económico.
Comercio internacional.
Competencia y cooperación entre
países. Geografía económica.
Competitividad.
Capacidad para analizar y
interpretar estadísticas y informes
económicos.
Objetivos de la distribución.
Distribución comercial y Retail.
Canales de distribución y cadena
logística. Canales de marketing y
canales de distribución. Diseño y
gestión del canal. Servicio al cliente:
elemento clave. Empresa Mayorista,
Empresa minorista. El retail: gestión
y dirección
Evaluar los diversos canales de
comercialización que tiene la
empresa y establecer estrategias
adaptadas a cada canal.
Modelos de predicción
determinísticos. Modelos
estocásticos. Metodología BoxJenkins. Aplicaciones.
Comprensión del comportamiento
temporal de variables económicas.
Habilidades creativas.
Definición, potenciación y
gestión de la innovación.
Diferentes tipologías de
innovación. Estructura
organizativa: roles individuales y
cultura corporativa. El proceso
emprendedor asociado tanto al
despliegue de un proyecto en
Concienciación de la importancia y
influencia de la estructura
organizativa en el proceso de
innovación. Capacidad para buscar,
reconocer y explotar oportunidades
de negocio.
Marketing
AD
Grupo 2
Lunes-10.30-12.45
Seminarios
Miércoles
201-10.45-11.40
202-11.45-12.40
Grupo 1
Lunes-13.00-15.15
Seminarios
Miércoles:
101- 13.00-13.55
102-14.00-14.55
Grupo1
Martes- 13.00-15.15
Seminarios
Jueves:
101-13.00-13.55
102- 14.00-14.55
Grupo 2
Martes- 10.30-12.45
Seminarios
Jueves:
201- 10.45-11.40
202- 11.45-12.40
Grupo 1
Viernes- 15.00-17.10
Seminarios
Viernes:
101- 17.15-18.10
Grupo1
Martes-18.15-20.30
Seminarios
Jueves:
101-18.15-19.10
102-19.15-20.10
AD
Macroeconomía.
Economía
internacional.
Marketing
AD
AD
Organización de
empresas.
AD
una empresa como a la
implementación de una nueva
iniciativa.