Dinner Plates with a Premium Price Tag
View video clip: http://news.bbc.co.uk/1/hi/england/7831288.stm
Questions
What is meant by the term “premium pricing”?
Outline three advantages of Royal Crown Derby focusing on a luxury niche market
segment
The work at Royal Crown Derby is highly labour-intensive. Explain what is meant by
this
Describe two competitive advantages that Royal Crown Derby has in its markets
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