7/24-27,
2015
Call For Papers
Big Data, Cultural Difference and Marketing
http://www.cnmkt.org/index_en.html
Submission Deadline: May 31, 2015
ORGANISERS
City University of Hong Kong
Xi’an Jiaotong University
University of South Carolina
China marketing international conference 2015
China marketing international
conference 2015
C A L L F O R PA P E R S
China Marketing International Conference 2015, co-organized by City University of Hong Kong, Xi’an
Jiaotong University and University of South Carolina will be held from July 24– 27, 2015 in Xi’an, China.
The last China Marketing International Conference was held in Wu’an, China in July 2014. More than 500
delegates were treated to a wealth of learning and networking opportunities. We successfully invited
about 249 scholars from 13 countries and regions, and over 200 leaders from business, government and
non-profit organizations.
In recent decades, China's rapid socio-economic progress has provided an abundance of opportunity for
further research development in the field of marketing theory and practice. The 2015 Conference aims
to establish a high level platform featuring interactive exchange among academic, business,
government, and non-profit organizations. Overseas and domestic scholars who are interested in the
Chinese market are all encouraged to attend the conference and to submit papers targeting China's
contribution to the marketing discipline and future development of this dynamic emerging economy.
Renowned scholars from overseas, mainland China, Taiwan and Hong Kong will be invited to
demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and
colloquia, the latest research developments in marketing theory and practice.
By attending this conference and using it as an informative forum, domestically-based Chinese scholars
will effectively assimilate new conceptual trends and will be able to remain abreast of the world's
advancement in the field of marketing research. Similarly, overseas scholars can learn more about the
rapid development of the Chinese market and enjoy an opportunity to cooperate with in-country
Chinese scholars on topics ranging from marketing strategy, modeling, and consumer behavior focused
on the Chinese consumer.
To facilitate interaction between academia and business, marketing executives from leading companies,
both international and domestic, will also be invited to discuss state-of-the-art practices in the
marketing field.
In addition, officials from major cities and non-profit organizations in China will be invited to explore
how to integrate, effectively and advantageously, the resources of academia and business in order to
expand investment channels and improve strategies for effective cooperation.
In short, this conference will constitute a major marketing event for marketing scholars, business
executives, and officials from government and non-profit organizations.
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China marketing international conference 2015
KEYNOTE SPEAKERS INCLUDE
Prof. Ding Min
Smeal College of Business,
Pennsylvania State University
Prof. David Stewart
Editor-in-Chief of Journal of Public Policy & Marketing
Loyola Marymount University
Prof. Mike W. Peng
Jindal Chair of Global Strategy,
University of Texas at Dallas
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Prof. Thomas Kramer
Professor of Marketing
University of South Carolina
Prof. Eric Fang
Professor of Marketing
University of Illinois at Urbana–Champaign
Prof. Kevin Zheng ZHOU
Professor of Marketing
Hong Kong University
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Prof. Ben S. LIU
Professor of Marketing
Quinnipiac University, U.S.A.
Foreign Professor for MBA, EMBA, DBA Programs in China, Denmark, Hong Kong, Singapore, Taiwan
TOPICS
1. Academic Research – Paper Presentations & Doctoral Consortium
Scholars are encouraged to present papers addressing the following topics and exchange ideas with
each other during the Paper Presentation Session:
1) Big data marketing
Track Chair: Prof. Steven Chang, Department of Marketing and International Business, College
of Management, Long Island University, [email protected]
2) Marketing Strategy
Track Chair: Prof. Xu Zheng, City University of Hong Kong, [email protected]; Prof. Andreas
Grein, Department of Marketing, Baruch College, New York, [email protected]
3) Big Data and Social Networks
Track Chair: Prof. Xueming Luo, Fox School of Business, Temple University,
[email protected]
4) Consumer Behavior
Track Chair: Prof. Thomas Kramer, University of South Carolina, [email protected]
5) Service Marketing
Track Chair: Prof. Diogo Hildebrand, Grenoble Ecole De Management (France),
[email protected]
6) Brand Management
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China marketing international conference 2015
Track Chair: Prof. Yoshiko DeMotta, Silberman College of Business, Fairleigh Dickinson
University, [email protected]; Prof. Warveni Jap, Department of Marketing, International
Business & Entrepreneurship, Thompson Rivers University, [email protected]
7) Logistics and Supply Chain Management
Track Chair: Prof. Huang Xiao, Concordia University, [email protected]
8) Cross-cultural and International Marketing
Track Chairs: Prof. Qing Wang, University of Warwick, [email protected]; Prof. Mike Chenho Chao, William Paterson University of New Jersey, [email protected]
9) Marketing Analytics
Track Chair: Prof. Jane Gu, School of Business, University of Connecticut,
[email protected]
10) Non-Profit Marketing
Track Chairs: Prof. Jonathan Deschenes, HEC Montréal, [email protected]; Prof.
Yanan Wang, Williams School of Business, Bishop University, [email protected]
11) General Business
Track Chair: Dr. Marites Maria Theresa B. Galing Argonza, University Of Modern Sciences in
Dubai, [email protected]
Doctoral consortium is chaired by Prof. Haibin Yang of City University of Hong Kong. It is to provide
opportunities for senior doctoral students and junior faculty members in marketing field to connect and
interact with fellow students and researchers. In particular, we will try to create a mentoring
atmosphere by inviting senior researchers to share their valuable experience in teaching and research,
and also to give comments on your ongoing projects. The participating scholars include Prof. David
Stewart (the Editor-in-Chief of Journal of Public Policy & Marketing), Prof. Yunchuan LIU (University of
Illinois at Urbana-Champaign), Prof. Ying XIE (University of Texas at Dallas). Prof. Jane Gu (University of
Connecticut), and Prof. Thomas Kramer (University of South Carolina).
Doctoral consortium will be held at the School of Management, X’an Jiaotong University during 10am4pm on July 24, 2014. It will start with an information-sharing session (10am-12pm), in which the senior
researchers will briefly talk about their own experiences in teaching and research, and then we will
proceed with round-table discussions (2pm -4pm). Each participant is expected to submit one working
paper or proposal such as dissertation proposal for round-table discussion at the time of registration.
2. The Pragmatic Aspects of Academic Research – Business Leaders Forum
“Business Leaders Forum" will invite business leaders gathering in Xi'an to share their actual cases in
marketing management. Scholars will also demonstrate their academic research results to
entrepreneurs and will enable participants to explore how advanced academic research can inspire
marketing management. Most importantly, the Conference will also encourage sharing of new insights
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China marketing international conference 2015
and current thinking focused on how to apply innovative research ideas and will enable entrepreneurs
to provide practical feedbacks and suggestions. This exciting event will provide a great opportunity for
business leaders to set up connections, we invite you to participate!
Business Leaders Forum will be chaired by Professor Fengjie Jing from East China University of
Technology
3. China Marketing Excellence Awards
As a highlighted program in China International Marketing Conference, the China Marketing Excellence
Awards (abbreviated as CMEA hereafter) aims to collect and reward outstanding marketing cases by
companies/organizations and excellent marketing individuals. CMEA is a great opportunity and
platform to showcase successful marketing strategies in public for companies/organizations/
individuals. Any company/organization within the Great China, regardless of size, sector or industry,
and individuals are welcome.
4. Marketing Teaching Forum
In order to improve teaching quality and practical application of Marketing, panel discussion will be held
to discuss the prevalent and difficult issues about teaching on marketing. Meanwhile, oversea and
domestic scholars will share their experiences and expertise on how to cultivate marketing talents.
These discussions will provide a great opportunity for universities to reflect and rejuvenate.
Topic 1 :
How to Teach Marketing through Experiential Learning/Speaker: Yanan Wang (Williams School of
Business Bishop’s University.)
Topic 2:
Thesis Writing Workshop/Speaker: Jonathan Deschenes (HEC Montreal, Canada)
5. Special Interest Groups
The objective of the Special Interest Group Track is to provide some time and space for groups of
scholars who share the same interest in a field of research to have deeper or broader dialogues which
may not fit into the established tracks list.
Join the Special interest groups will enable the participants to
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
Discuss new and exciting research in that area;

Gain insight into the topic and expand knowledge of relevant techniques

Make valuable contacts and discuss possibilities for collaborative research
Themes:
1) Service Marketing SIG (Chair: Prof. Yonggui Wang from University of International Business and
Economics )
Service Marketing Special Interest Group (SIG) is committed to exploring the important
marketing and management issues in the service industry and the service aspect in the
manufacturing industry. They include service quality, service recovery, customer satisfaction,
customer value, service design, service innovation and other classic topics, as well as the
application and expansion of Internet, big data and service oriented paradigms. Qualitative or
quantitative, all is welcome in this SIG! This SIG aims to provide an exchange and sharing
platform, facilitating in-depth interaction and cooperation among scholars of service marketing
and management from all over the world.
2) Theoretical Business Models SIG (Chair: Prof. Yunchuan Liu, University of Illinois at UrbanaChampaign/Prof. Ying Xie from The University of Texas at Dallas and Prof. Liwen Chen from City
University of Hong Kong)
The quantitative marketing models SIG focuses on research that develops and employs
quantitative methods to solve marketing problems. Scholars who are interested in either
theoretical or empirical modeling are invited to join. The aim of this SIG is to provide a platform
to facilitate interactions among quantitative marketing researchers.
3) New Product Development (To be chaired by Prof. Chengli Shu from Xi’an Jiaotong University)
New Product Development SIG focuses on research on big data and new product ideation, crosscultural new product development, New service development, Imitative new product
development, Innovation management
4) Computer Intelligence Marketing Science SIG (To be chaired by Prof. Yukun Bao, School of
management, Huazhong University of Science and Technology)
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The purpose of the Computer Intelligence Marketing Science is to bring together the
computational intelligence community and marketing science community to set up visions on
how state-of-art computational intelligence techniques can be and are being used for insightful
marketing analysis, and how marketing scientists can contribute in promoting new applications
with computational intelligence.
5) Brand Management SIG (Prof. Jiaxun He, East China Normal University)
You can also create your own special interest group and invite colleagues to participate (if you are
interested, please e-mail us at [email protected], please do not miss this platform)
VENUE AND REGISTRATION
The 2015 China Marketing International Conference will be held on campus at the School of
Management, Xi’an Jiaotong University (Address: 28 Xianning West Rd, Beilin, Xi'an, Shaanxi, China).
Detailed information on hotel reservations will be available on the conference website soon.
REGISTRATION FEES
Category
Early Bird Fee: If registered on or before May 15, 2015
Normal Fee: If registered after May 15, 2015
IMPORTANT DATES
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Attendee
Student
RMB 1600/person;
RMB 600/person;
or USD 260/person or USD 100/person
RMB 2000/person;
RMB 800/person;
or USD 325/person
or USD 130/person
China marketing international conference 2015
Deadline
Item
April 30, 2015
Abstract submission
Full length paper submission for the Best Paper Award
May 31, 2015
competition
Doctoral Consortium registration paper submission for Best
June 10, 2015
Student Paper Award competition
June 15, 2015
Conference and hotel reservation
July 24 – 27, 2015
Conference date
SUBMISSION INSTRUCTIONS
Papers for Best Paper Award Competition (full length), special session proposals, and poster abstracts
are welcomed to address any of the above topics. We accept papers in either English or Chinese.
Researches on “Big Data, Cultural Difference and Marketing” are particularly encouraged. Authors
should transmit their submissions by email to [email protected]. Please download the paper template
for further details.
All accepted papers will be published by ABA, and submitted for CPCI-SSH (ISSHP) Indexing. Excellent
papers will be selected and recommended to be published in excellent English Journals.
CONFERENCE CHAIR
CONFERENCE CHAIR
Prof Wei Huang
Xi’an Jiaotong University
Prof. Chenting Su
City University of Hong Kong
Prof. Zhilin Yang
City University of Hong Kong
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Prof. Sha Yang
University of Southern California
Prof.Er Fang
University of Illinois at Urbana-Champaign
CONFERENCE CO-CHAIRS
CONFERENCE CO-CHAIRS
Prof. En Xie
Xi’an Jiaotong University
Prof. Guijun Zhunag
Xi’an Jiaotong University
Prof. Liwen Chen
City University of Hong Kong
Prof. Haibin Yang
City University of Hong Kong
Prof. Yeqing Bao
University of Alabama in Huntsville
Professor Thomas Kramer
University of South Carolina
Professor Zhen Zhou
Hong Kong University
CONFERENCE ACADEMIC STEERING COMMITTEE
(Sorted in random order)
CONFERENCE ACADEMIC STEERING COMMITTEE
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Prof. Ziguang Chen
City University of Hong Kong
Prof. Sijun WANG
Loyola Marymount University
China marketing international conference 2015
Prof. Jia Li
Purdue Universit
Prof. Yeqing Bao
The University of Alabama
Prof. Gangshu CAI
Santa Clara University
Prof. Tony CUI
University of Minnesota: Twin Cities
Prof. Yunchuan LIU
The University of Illinois at Urbana–Champaign
Prof. Sha YANG
The University of Southern California
Prof. Chao Ganglin
The Shanghai University of Finance and Economics
Prof. Dahai Dong
Dalian University of Technology
Prof. Xiaopin Fan
Zhejiang University
Prof. Xiaorong Fu
Southwestern University of Finance and Economics
Prof. Yanping Gong
Zhongnan University
Prof. Zhaoyang Guo
Xiamen University
Prof. Shunping Han
Nanjing University
Prof. Jiaxun He
East China Normal University
Prof. Qingyun Jiang
Fudan University
Prof. Fengjie Jing
East China University of Science and Technology
Prof. Dongjin Li
Nankai University
Prof. Yi Liu
Shanghai Jiao Tong University
Prof. Juan Lu
China Agricultural University
Prof. Yilin Lu
Renmin University of China
Prof. Changhui Ning
Zhongnan University of Economics and Law
Prof. Siqing Peng
Beijing Unviersity
Prof. Tao Wang
Wuhan University
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Prof. Xuhui Wang
Dongbei University of Finance & Economics
Prof. Haizhong Wang
Zhongshan University
Prof. Xingyuan Wang
Shandong University
Prof. Yonggui Wang
University of International Business and Economics
Prof. Haiying Wei
Jinan University
Prof. Zhilong Tian
The Huazhong University of Science and Technology
Prof. Xiaoding Wu
Jilin University
Prof. Ping Zhao
Tsing Hua Unviersity
Prof. Xiaoding Wu
Jilin University
Prof. Guijun Zhuang
Xi’an Jiaotong Unviersity
Prof. Rensu Zuo
Sichuan Unviersity
Prof. Meihua Zhou
China University of Mining and Technology